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Susto

Ayden Castellanos

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Susto is a podcast of ooky-spooky scary stories centered around the folklore of Latinx and Hispanic cultures. Hosted by Adrian...or Ayden. Either way!
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A podcast about football fans, and their long distance love for clubs at the other end of the world. In each episode, we speak to a guest to understand how and why they ended up dedicating themselves to a football club. But most importantly what it has meant to them, and what it has brought to their lives. Get in touch with us on Twitter @FarAwayFanPod (https://twitter.com/FarAwayFanPod) or on Instagram @FarAwayFanPod (https://www.instagram.com/farawayfanpod/)
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Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking ...
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Jorge Graña, productor de EWTN-Radio Católica Mundial, comparte en vivo cada lunes con sus invitados una variedad de temas que ofrecen a los radioescuchas los elementos necesarios para crecer en la formación humana y cristiana. "Juntos descubrimos que el camino de la oración parte de nuestra vida hacia Dios y regresa desde Él hasta nosotros cargado de bendiciones."
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Whether it’s webshops, alternative app stores or multiplatform, the race to find more ways to get your game in front of more users is real—and so is the competitive edge you achieve if the channels you choose put the player experience first. In this episode, we zoom in on InMobi Group’s Nostra, a platform revolutionising game publishing and develop…
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Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover Squad Busters' first month revenue data and ask whether it's a success or failure, review June 2024's top games and publishers, and get industry opinion on those sexist ads. ** Let's Co…
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A revolutionary insurgent, a pageant queen, a folk healer. Teresa Urrea is a true baddie. In this episode, Ayden shares the political musings and spiritual healing of the curandera Teresita. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, DM on social…
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Monster IP may require a monster budget, but smaller studios can still tap into cultural trends to perform well in the app stores—provided they know the right questions to ask and licensors to pitch. Enric Pedró, SVP of Marketing at Tilting Point, gives us all the answers about IP ahead of his studio's upcoming release, Godzilla vs. Kong: Titan Cha…
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Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that Apple faces huge fines in the European Union for its App Store practices, Supercell's latest game Project R.I.S.E, and Square Enix's backtracking on its AI investments. ** Let's Connect ** 👉…
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It used to be that big wins demanded deep pockets. Now, achieving success on a shoestring budget isn’t the exception but the rule. It all comes down to one question: how much are you spending on your backend? This week’s guest estimates that studios spend an average of $21 million and three years developing their own backend. With Metaplay, you can…
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Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that the EU could be set to fine Apple for infringing Digital Markets Act regulations, and delve into the history of the mobile games industry and where things are are heading. ** Let's Con…
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A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing t…
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Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the news that Mike Verdu is no longer leading Netflix's games business, a campaign to stop sexist ads in user acquisition, and Apple's big WWDC announcements. ** Let's Connect ** 👉🏻 Twitter - https:…
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🎶 It's a small underworld after all! 🎶 In this conversation, Ayden interviews Steven dos Santos, a writer and college professor, about his latest novel, Malicia. They discuss Steven's journey as a writer, his love for horror and folklore, and the intersection of queerness and horror in his book. Steven shares how his Dominican roots and personal ex…
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Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern monetisation is merging and morphing, so we called in a professional to help us navigate the trends we need to be watching through the rest of the year. Daniel Tchnernahovsky, VP of Global Busi…
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Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover the big Star Wars: Hunters launch from Zynga and provide some of the inside scoop on its development, why mobile MOBAs fail in the West, and discuss those Xbox handheld rumours. ** Let's…
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Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover Supercell's big Squad Busters launch, compare Steam's user-first approach to discoverability that's at odds with Apple and Google's strategies, and discuss whether YouTube Playables wil…
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Chronic headaches? Don Pedro Jaramillo has the cure for you! Tomatoes in your shoes! In this episode, Ayden shares the life and work of Texas folk healer Don Pedrito Jaramillo. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, DM on social media, or vis…
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A hit game can harbour hope for an up-and-coming games company. But living up to the game's name and weathering the changing tides of player needs, industry upheavals, and privacy concerns can test the limits of any studio. In this episode, María Sayans, CEO of ustwo games peels back the layers of ustwo’s monumental success, Monument Valley—now cel…
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Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.We cover ByteDance's latest plans for its $4 billion acquisition of Mobile Legends developer Moonton, remote work and leadership skills challenges, UGC investment opportunities, and ask if Unity developers rea…
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2024 is turning out to be the year of alternatives. We have the rise of alternative app stores, alternative ads, and a sharp focus on alternative monetization models to maximise revenue potential for gaming studios. Some are mashing up advertising and in-app purchases, while others are tapping strong IP to monetise players' eyeballs. This week, we’…
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Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the Xbox mobile games store and whether it's doomed to fail, the AppLovin and Unity financials nearly two years after the acquisition drama, and analyse a survey that claims Gen Z love…
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Hi do you have an appointment? In this episode, Ayden ventures into the centuries old practice of Curanderismo. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, DM on social media, or visit SustoPodcast.com to be shared on the show! Support the Show.…
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Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Xbox has closed Bethesda studios including Arkane Austin, Alpha Dog Games and Tango Gameworks, and discuss Microsoft's troubled games business and Game Pass strategy. We…
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Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability. This week, we welcome a guest with a keen eye for both and a sixth sense for high-potential startups. Akin Babayigit, Co-Founder and President of Tripledot Studios joins our hosts, Peggy Anne Salz and Brian Bagl…
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Brian Baglow, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell's Brawl Stars has already smashes its 2023 revenue total so far this year, Square Enix's warning to investors of "extraordinary losses", and Erling Haaland's intr…
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MENA is a fast-growing gaming territory with high-paying and highly engaged players, but what will it take for the region to gain recognition on the global stage? Our host, Peggy Anne Salz, sits down with a Saudi studio for an insider look into the local opportunities and challenges. Miikka Lindgren, VP of Publishing at Sandsoft—a studio making wav…
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As the great Elvira was once asked, "How's your head?" In this episode, Ayden confesses the legend of a beheaded priest who haunts the colonial-era streets of El Salvador. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, DM on social media, or visit Su…
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Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. We cover the news that Supercell is launching Squad Busters globally on May 29th, Embracer Group's break-up into three new public companies, the TikTok ban, and why Apple's Vision Pro isn't selling any head…
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MENA is a region ripe with opportunities for game industry professionals. Our host, Peggy Anne Salz, sits down with an expert on the area and headline speaker at the GameExpo Summit powered by PG Connects, Kadri Harma. Co-Founder of the investment fund and mentoring program, GameFounders, and Venture Partner at Sisu Game Ventures, Kadri brings her …
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Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover a new report that delves into the UK games industry's skills crisis, the Fallout TV show's success, App Store emulators, and Epic's endless court battles with A…
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Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio. She joins hos…
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Here's to five years full of haunts, frights, and a hellishly good time! I can't wait to see where we are in five more! Go Fund Me here! Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, DM on social media, or visit SustoPodcast.com to be shared on the …
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Brian Baglow, Paige Cook, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Squad Busters heading into soft launch, the state of the Finnish games industry, and retro game emulators on the App Store ** Let's Connect ** 👉🏻 Twitter - http…
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In today's noisy, data-constrained market, studios can't afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It's a path stacked with strategic decisions that can seem daunting for smaller studios or leaner teams. In this episode, Peggy Anne Sa…
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Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover Sensor Tower's acquisition of data.ai and our interview with COO Tom Cui, we discuss 10 years of Monument Valley, and PocketGamer.biz's upcoming MENA Month! ** Let's Connect ** 👉🏻 Twitte…
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For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code autom…
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Waking up tired? Not feeling well latelty? It's probably a rooster-basilisk sucking your saliva and phlegm out while you sleep. Sweet dreams! In this episode, Ayden shares the disgustingly scary legend of el Basilico Chilote, a true nightmare. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached…
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Brian Baglow, Craig Chapple, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the in our new 'Week in Views' series. We cover the European Commission's investigations into Apple and Google over possible DMA violations, offer takeaways from a big week at GDC, and delve into the big news comi…
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Brian Baglow, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Sensor Tower's acquisition of rival mobile market intelligence firm data.ai, the reveal of the Epic Games Store coming to mobile by the end of 2024, and discuss Apple's latest…
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READING IS FUNDAMENTAL! In this episode, Ayden interviews the most interesting author in the world! Acclaimed author of The Hacienda and Vampires of El Norte Isabel Cañas dropped by our haunted house to chat all things writing, history, and nerding out! Find isabel here: https://www.isabelcanas.com https://buttondown.email/isabelcanas Want to share…
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Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Supercell's new development structure for new games and live ops, as well as dive into TikTok's potential ban in the US and what it means for games.…
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Players who relate to your game are easier to retain. But how do you pinpoint the story that enhances your game’s USP, resonates with your player base and sparks the desire to stay in the game? Deniz Kekeç, Performance Marketing Manager for casual simulation game Sunrise Village at Innogames, has cracked the code with a pioneering approach to UA th…
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Brian Baglow, Craig Chapple and Daniel Griffiths from the PocketGamer.biz team discuss the latest news from the mobile games industry in our new 'Week in Views' series. We cover Apple's battle with Epic and the European Union's Digital Markets Act, Deconstructor of Fun's games industry predictions for 2024, and InnoGames' disclosure of staff salari…
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Extending a game’s lifespan is every studio’s grand objective, but the path to effective execution is packed with difficult decisions. Studios can lean into Live-Ops to keep content fresh and cultivate profitable partnerships to enhance their marketing mix, or they can centre community management and leverage audience listening. Or, like Innogames,…
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Forgive me Father, it has been 666 days since my last confession... Miguel Villa of My Horror Confessional joins Ayden for a conversation about classique horror and what it can mean in the waking nightmare that is today's world. Oops, too dark? Find more My Horror Confessional here! Want to share your own creepy story, picture, or recording? Leave …
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Brian Baglow, Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest news from the mobile games industry in the first episode of our new ‘Week in Views’ series. We cover layoffs, Apple Arcade, Unity’s troubles, why the head of the European Games Developer Federation is unhappy, and much more! ** Let's Conne…
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