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Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
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Opening The Doors

Bradley Netherton

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Cross the threshold as your host, The Doors World Series of Champion winner Bradley Netherton, takes you into the things known— and unknown— to explore the legacy of arguably the greatest rock band in American history. Special thanks to Logan Janzen and the other contributors at MildEquator.com for the decade-plus of content that continued to pique my interest and light my fire.
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Join me as I interview Robby Krieger’s guitar tech and Strange Day’s Tribute Band guitarist, Forrest Penner. He talks about how he got into The Doors, what it was like touring with one of the biggest Doors’ tribute bands Wild Child, and what a typical show with Robby is like. We break down Robby’s gear in depth from his strings to his amps, and we …
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It doesn't matter how talented the association CEO or staff is. If you have a dysfunctional board who isn't engaged, the board will stand in the way of progress, innovation and growth. Listen in as Tom and Dave interview Hardly Smith, author of the book, Stop the Nonprofit Board Blame Game. This book focuses on how to break the cycle of frustrating…
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Celebrate The Doors Stockholm Record Store Day release with a podcast breaking down the shows including excerpts from the newly mixed release! We compare one of the bootleg sources to this mix, and we follow the tapes lineage as well as the various bootleg versions. We also give background on The Doors at this time, talk about the European tour, th…
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All we can say is WOW on this one. How would you like to triple your revenues in your association in 5 years? Many might think that is impossible. However, our guest Todd Hauptli, CEO of the Association of American Airport Executives did just that. In 5 years he took AAAE from just over $30 million in revenues to over $100 million. No matter what s…
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AI is taking the association industry by storm. So may associations have concerns but many are jumping in and embracing the tools AI brings to make the impossible... possible. Tom Morrison and Dave Will have a very engaging and thought provoking conversation with Robert Barnes, CEO of Betty Bot, a leading AI technology provider in the association s…
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On another monumental episode of the podcast, Travis Williamson and I interview Reverend Joe, the man who at 17 years old taped one of the most important shows in Doors’ history. You can hear his story on how everything happened. I also have a follow up discussion with Steve Wheeler on how he found him and some differences in his accounts as well a…
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All we can say is WOW on this incredible episode. Tom Morrison & Dave Will interview Amber Worthen, Founder of ASW Communications on EVERYTHING communications and email. Amber unpacks the keys to email marketing, what to do, what not to do and how to frame messaging that gets action. Must listen for any association professional.…
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We cover The Doors most infamous concert of all-time, the concert held at the Dinner Key Auditorium on March 1, 1969. I am joined by Fernand Amandi and Travis Williamson. This episode could be the most important episode I’ve released to date. We break down the intricacies of the tape, the background and aftermath of the show, what elements came tog…
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Be sure to head to the Whisky for some great music! The legendary rock-n-roll hall of fame club "The Whisky a Go Go" in Hollywood, CA is turning 60. Come celebrate with the Strawberry Alarm Clock on Saturday, January 13, 2024. This show is all ages too! Saturday, January 13, 2024 8901 Sunset Boulevard West Hollywood, CA 90069 (310) 652-4202 All Age…
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Join me as we talk to Co-Author of Robby’s book Set the Night On Fire, Jeff Alulis. We do a deep dive into his time with Robby Krieger, Bill Siddons, Jac Holzman, and others going through the Doors’ timeline for the book. Jeff talks about his love of The Doors and what led him to work on the project with Robby. Follow The Gillman Blacklist: https:/…
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In this episode, Tom and Dave do a deep dive into how to drive and keep membership engagement high in the midst of leadership transition. Tom and Dave interview Michael DiFrisco CAE, Executive Director of the American Academy of Cosmetic Dentistry shares his journey of member engagement after being promoted to Executive Director fo AACD after 10 ye…
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Join me as I interview Reed Barrickman of The Dirty Doors. Learn how Showtime Pizza led him to The Doors, what made him decide to start a Doors cover band, and who he has met along the way. We dive into the depths of his knowledge and discuss the nitty gritty that true Doors fans will love! You can find The Dirty Doors by searching for them on all …
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Tom and Dave score another winning member engagement interview with Russ Webb, CEO of the Bar Area Apartment Association. In this episode Russ unpacks how the engagement strategy their association when he was hired totally turned around their value proposition and grew membership and revenues at record levels. This episode has a lot of energy and i…
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