Review of Optometric Business is an online publication designed to provide the optometrist with a tool set to manage and grow the practice as a business.
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"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidl ...
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EP12: Through The Lens: Paul Clarke on Building a Career in Optics
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Send us your thoughts about the episode In this episode, Michael Nasser introduces the new “Through the Lens” series, which explores the personal and professional journeys of influential figures in the eye health industry. Our first guest for this series is Paul Clarke, an optical dispenser and Advisory Board Member of ODA. Paul shares his journey …
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EP11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue
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Send us your thoughts about the episode In this episode, Michael Nasser is joined by Alison Abdullah Daoud, founder and director of Lens Avenue. Alison shares her inspiring career path, from completing her optometry degree at UNSW to gaining high-end industry experience in New York and finally starting her own independent practice in Sydney. This i…
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EP10: Exploring the Evolution and Future of Optometric Media with mivision's Todd Tai
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Send us your thoughts about the episode In this episode, Michael Nasser is joined by Todd Tai, the Managing Director of mivision Magazine & Digital, to explore the evolution and transformative journey of mivision magazine. From its inception in 2006, focusing on eyewear to becoming a media company that bridges optometrists and ophthalmologists, thi…
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EP9: Elevate Your Practice: Topic 4 - Unlocking the Secrets to Effective Employee Onboarding and Retention
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Send us your thoughts about the episode In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, uncover the secret behind effective employee onboarding and fostering a culture of retention within optometry practice. This episode of the Elevate Your Practice is a must-listen for practice owners and managers who aim t…
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EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia
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Send us your thoughts about the episode In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360, to explore the effectiveness of patient recall strategy in improving patient care and business outcomes in the optometry industry. Tune in and learn how simple changes like hiring a dedicated recall speciali…
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EP7: Adapting to Change: Empowering Optical Dispensers Through Continuing Professional Development (CPD) with April Petrusma
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Send us your thoughts about the episode In this episode, Michael Nasser invites April Petrusma, CEO of Optical Dispenser Australia (ODA) and Optical teacher at ACOD - Australianasian College of Optical Dispensing, to share her extensive experience in the optical dispensing industry and discuss the importance of Continuing Professional Development (…
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EP6: Elevate Your Practice: Topic 3 - Building Effective Teams: Combining Knowledge and Personalities in Your Optometry Practice
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Send us your thoughts about the episode In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the most important and least understood aspect of running an optometry business: building effective teams. This episode of the Elevate Your Practice series is packed with tips and strategies that will help you …
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EP5: Elevate Your Practice: Topic 2 - The Art of Mastering Business Review with KPIs & Demographics with Joanne Scott - Dostine
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Send us your thoughts about the episode In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the critical yet often overlooked practice of conducting a business review. This Elevate Your Practice series episode explores the significance and impact of understanding KPIs and demographics in strategic dec…
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EP4: Elevate Your Practice Series: Topic 1- Identifying the Point of Difference in Optometry Practice with Joanne Scott-Dostine
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Send us your thoughts about the episode In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the essential elements that make the modern optometry practice not just survive but thrive. This is the first episode of the Elevate Your Practice series, where they dive into the fundamental question every practi…
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EP3: Creating Better Service with Better Patients: Myopia Control and Scope Expansion of Optometric Practice with Andrew McKinnon (Part 2)
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Send us your thoughts about the episode In this episode, Michael Nasser and Andrew McKinnon, CEO of Optometry Australia NSW/ACT, discussed the critical topics shaping the future of optometry, including myopia control management, expanding optometric scope, and the evolving landscape of healthcare systems. Andrew provides valuable insights into the …
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EP2: Creating Better Service with Better Patients: Transitioning to Private Billing in Eye Care Practices with Andrew McKinnon (Part 1)
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Send us your thoughts about the episode In this episode of The Focused View, Michael Nasser explores the debate between bulk billing and private billing in eye care practices with Andrew McKinnon, CEO of Optometry Australia NSW/ACT. Their conversation spans the mission and impact of Optometry Australia, ongoing initiatives, and the evolving landsca…
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EP1: The Focused View - Introduction Episode
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Send us your thoughts about the episode Welcome to The Focused View Podcast! This podcast is envisioned as a space where we can foster a community of like-minded professionals who are passionate about advancing their careers and businesses in the optical industry. Through interviews and panel discussions, we will explore topics about decision-maker…
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NaturalVue Enhanced Multifocal’s Unique EDOF Design a Good Fit for Emerging and Mature Presbyopes
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Specialized Care + Patient Financing = Thriving Despite a Pandemic
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ROB Professional Editor Mark Wright, OD, FCOVD, speaks with Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD, about how they differentiated their practice with vision therapy services, including how they leverage patient financing to grow their practice.By Review of Optometric Business
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5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Post-Pandemic Practice
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The Coronavirus pandemic tested our ability to provide continuity of care, including ensuring patients had all the products they had been prescribed. The CareCredit credit card has given Patty Casebolt’s OD-MD practice another resource to make it more likely patients leave from the office with the eyewear that will improve their vision and quality …
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The Resource Helping Us Boost Revenues $100 Per Patient & Speeding Our Pandemic Recovery
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The Coronavirus pandemic caused emotional and financial distress for patients. Those challenges, by extension, were felt in optometric practices. Fortunately, says Dave Anderson, OD, his practice has a resource that is making it easier for patients to pay for the care they need while helping the practice to recover financially. Listen as Dr. Anders…
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Secrets to Maintaining Strong Cash Flow During the Pandemic
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Dr. Mart Wright and Dr. Roxanne Achong-Coan discuss maintaining a strong cash flow and insights from the year 2020.By Review of Optometric Business
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One area of practice that has grown consistently over the last decade within optometry practices is medical care. Dr. Mark Wright and Dr. Matthew Ward discuss how we can do this even better.By Review of Optometric Business
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Creating a Winning Patient Experience for a Pandemic
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Dr. Mark Wright and Dr. Justin Manning discuss creating a winning Patient Experience.By Review of Optometric Business
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How to Create--and Retain--Happy Multifocal Contact Lens Wearers
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In a podcast sponsored by Visioneering Technologies, Inc., (VTI) Susan Resnick, OD, FAAO, FSLS, president of Drs. Farkas, Kassalow, Resnick & Associates in New York City, shares how to ensure comfort and a high level of satisfaction among multifocal contact lens wearers, including the difference having a lens like NaturalVue® Multifocal 1 Day Conta…
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Challenges in Building a Myopia Management Practice
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Dan Press, OD, FCOVD, of Park Ridge Vision in Park Ridge, Illinois, discusses how educating patients and families on the benefits of myopia management are key to success in this specialty. A third-generation OD and VT specialist shares valuable insights.By Review of Optometric Business
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Developing a Specialty in Neuro-Optometry and Rehabilitative Eyecare
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Mark Kahrhoff, OD, speaks with ROB Profession Editor Mark Wright, OD, FCOVD, on how he came to develop a practice specializing in rehabilitative care for patients who suffer concussions, dementia and other conditions that affect the visual system.By Review of Optometric Business
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Integrating CE and Optometry School Curriculum
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Whitney Hauser, OD, and Mark Schaeffer, OD, offer their thoughts on how optometric education and CE need to change to meet fast-changing needs of ODs in practice and entering practice. This ROB In-depth discussion is moderated by Mark Wright, OD, FCOVD, ROB Professional Editor.By Review of Optometric Business
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Larry Macapagal, OD, Director of Optometry at Permanente Medical Group in Southern California, speaks with ROB Professional Editor Mark Wright, OD, FCOVD, on how a large medical organization engages with patients through telehealth to widen access to care and improve eyecare delivery.By Review of Optometric Business
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ROB Professional Editor Mark Wright, OD, FCOVD, explores the question: "Can an OD trained in clinical skills cross over and think like a business person?" Taking part in this ROB roundtable are thought leaders Penn Moody, OD, of Indianapolis and Michael Kling, OD, of San Diego.By Review of Optometric Business
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Michael Kling, OD, speaks with Mark Wright, OD, FCVOD, ROB Professional Editor, on the full range of considerations that go into selling your practice to Private Equity-backed firms or to other ODs. "The question is complex," says Dr. Kling, "and you need to consider your personal timeline and understand the details to make the right decision at th…
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Nathan Bonilla-Warford - Opening a Kid's-Only Location
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Mark Wright, OD, FCOVD, ROB Professional Editor, discussed new and emerging career pathways for optometrists. Also discussed: applying performance data to practice management and practice transitions. An ROB in-depth conversation with Roger Mummert, ROB Content Director.By Review of Optometric Business
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Vision Source Next Part 3: "Practice Full Scope Optometry in a Wellness Practice"
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An in-depth discussion on the future of independent optometry with Amir Khoshnevis, OD, and Pete Kehoe, OD, of Vision Source. Interviewed at the WebMD Studio in New York in March 2019 by Roger Mummert, Content Director for Review of Optometric Business. Topics include how to embrace medical model optometry and refocus your practice on delivering we…
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Vision Source Next: Part 2 "Growth Opportunities in Urban and Rural Communities"
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An in-depth discussion on the future of independent optometry with Amir Khoshnevis, OD, and Pete Kehoe, OD, of Vision Source. Interviewed at the WebMD Studio in New York in March 2019 by Roger Mummert, Content Director for Review of Optometric Business. Topics include overcoming competitive barriers to learn from colleagues, growth opportunities in…
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Vision Source Next: Part 1: "Charting a Bright Future for Independent Optometry"
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An in-depth discussion on the future of independent optometry with Amir Khoshnevis, OD, and Pete Kehoe, OD, of Vision Source. Interviewed at the WebMD Studio in New York in March 2019 by Roger Mummert, Content Director for Review of Optometric Business. Topics include the high growth record of Vision Source practices versus other practices, and the…
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Full Treatment Plan: Treating the Whole Patient
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Helping the patient to achieve the full treatment plan you prescribe begins with understanding the varied and individual needs of each patient, says Kaleb Langill, chief operations officer for Vision Center of West Texas. Then, let your patient know the full range of goods and services you offer--and make it easy for them to obtain that through pat…
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Full Treatment Plan: Fulfill Needs with Quality & Support
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Helping the patient to achieve the full treatment plan you prescribe must include consistently excellent quality in the goods and services you provide as well as support, says Kaleb Langill, chief operations officer for Vision Center of West Texas. The emphasis must be on building value-based relationships with patients over the long haul.…
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Full Treatment Plan: Make Transactions Seamless and Easy
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In order for the patient to achieve the full treatment plan you prescribe the process must be seamless and easy, says Kaleb Langill, chief operations officer for Vision Center of West Texas. Offering patient financing is a critical part of that. Purchasing eyewear can be a considerable investment, Langill points out, but never prejudge a patient's …
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SmartMoney: Treat Dry Eye in a Separate Facility
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Jill Showalter, OD, of EyeDoctors. in Vienna, West Virginia, describes how her dry eye specialty flourished when she opened a dry eye facility nearby but separate from her optometry practice. Key points: Recognize that dry eye treatment has different space and patient flow requirements. Create a concierge environment and train staff so patients get…
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Smart Money: Train Staff to Present Patient Financing
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Jill Showalter, OD, of EyeDoctors. in Vienna, West Virginia, shares tips in staff training in building her dry eye specialty. Key points: Make it easy for your patients to get the dry eye treatment they can benefit from. Train staff to present and reinforce patient financing. Measure success in seeing patients achieve the full treatment plan you pr…
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Smart Money; Differentiate and Market Your Dry Eye Services
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Jill Showalter, OD, of EyeDoctors. in Vienna, West Virginia, shares success strategies in differentiating her services and marketing her dry eye specialty. Key points: Recognize that a wide swath of your patient base can benefit from dry eye treatment. Create a concierge-like environment that tells patients this is a differentiated experience. Mark…
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Manage Your Practice Like a Professional: KPIs to Manage By
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Key performance indicators let you measure your practice success--and make changes where it counts. Track the areas of your practice that highly impact profitability, such as exams per OD hour, capture rate, and how many AR treatments you sell in the optical.By Michael Kling, OD
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Ensuring HIPAA Compliance: Common Sense Steps
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A practice that is compliant with regulatory, safety and legal standards provides better care and services to patients--and is, in most cases, more profitable and valuable. See how compliance is not a one-and-done obligation; it is a culture to be nurtured within an optometric practice.By Marc Haskelson, CEO The Compliancy Group
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HIPAA Violations: Responsibility and Good Faith Steps to Remediate
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A practice that is compliant with regulatory, safety and legal standards provides better care and services to patients--and is, in most cases, more profitable and valuable. See how compliance is not a one-and-done obligation; it is a culture to be nurtured within an optometric practice.By Marc Haskelson, CEO The Compliancy Group
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HIPAA Compliance is a Building Block of Practice Growth
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A practice that is compliant with regulatory, safety and legal standards provides better care and services to patients--and is, in most cases, more profitable and valuable. See how compliance is not a one-and-done obligation; it is a culture to be nurtured within an optometric practice.By Marc Haskelson, CEO Compliancy Group
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Manage Your Practice Like a Professional: Contingency Planning: How to Prepare for the Unforseen
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Plan as you might, unforeseen events occur. How prepared are you for a sudden downturn, a poor health episode, or a weather-related catastrophe? Assess the preparedness of your practice to deal with such events, then take steps to put contingencies in place.By Review of Optometric Business
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Manage Your Practice Like a Professional: Three Essential Financial Statements
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Three essential financial statements must be tracked and analyzed in order to make informed, data-based decisions to manage an optometric practice and keep you on track with your growth goals. Statements can be generated from financial software you may have in place, and this automates the process and accelerates your management abilities. Together…
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SMART MONEY: Achieving Multiple Sales of Eyewear
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“Smart Money” is an ongoing podcast series sponsored by CareCredit and created by Review of Optometric Business, an online business-building publication. Here, ROB Professional Editor Mark Wright, OD, FCOVD, shows ECPs how offering patient financing can improve outcomes for patients and practices. The first installments in this series provide succe…
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