Welcome to "Middle Ageless Men," a podcast that embarks on an insightful journey into the realms of personal growth, lifestyle shifts, and the perpetual quest for fulfillment amidst the complexities of middle age. Hosted by Matt Brown, Rich Mulholland, and Brent Spilkin, this show delves deep into the experiences, challenges, and reflections of men navigating the intriguing middle phase of their lives.
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Every week we upload a talk about a book that you can deliver to your team. Every week before that, we discuss it. With Justin King and Richard Mulholland
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Hello and welcome to RadEO a podcast by Entrepreneurs for Entrepreneurs. It is hosted by Ross Drakes. In this podcast, we share the stories of EO entrepreneurs, their personal paths, some insight into how they faced a global pandemic and the lessons from how they are approaching their business today.
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On each episode of RIP Corp, we tell the story of one failed business, or a business failure. Join us in the dead mall of business history. RIP Corp is a Charts & Leisure production, written and hosted by Ingrid Burrington. Produced by Meghal Janardan and Mike Rugnetta. Associate producer, Taylor Behnke. Original music and sound design from Andrew Atkin and Michael Simonelli. Fact-checking from Matt Giles. Logo design by Beatriz Lozano and illustrations by Megan Mulholland. Executive produce ...
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Welcome to Embracing Marketing Mistakes, the show for CMOs and Heads of Marketing with revenue over £15M who are looking to double their marketing ROI and achieve record revenue targets. The show is hosted by Chris Norton and Will Ockenden, who collectively have over 45 years of experience in the PR industry. They have built the award-winning PR agency Prohibition, where they help top organisations with PR strategy, social media marketing, media relations, content marketing, and brand awaren ...
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✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!
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1
Is Roofing Sales Get Rich Quick? w/Adam & Noah from The Roof Tiger
34:06
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Welcome to another insightful episode of our podcast! Today, we tackle a hot topic in the world of sales: Is roofing sales a get-rich-quick scheme, or is there more to it than meets the eye? Learn more about Adam & Noah at; https://www.therooftiger.com Subscribe to our page for more home services content / resources. Book a call with us: http://cal…
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1
How Can Marketers Learn From the 2024 Elections? Stuart Bruce
1:05:58
1:05:58
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AI in PR and Politics: Lessons from PR Futurist Stuart Bruce Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving productivity to enhancing comm…
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1
Walk On The Blade: The Marc Rich & Co Commodities Story
43:27
43:27
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RIP Corp is a Charts & Leisure production. Find us at ripcorp.biz, or follow in places @ripcorpdotbiz for all your dead business needs. To support the show, please consider aligning yourself even more deeply with the brand, via our merch shop: ripcorp.threadless.com RIP Corp is written and hosted by Ingrid Burrington. Produced by Meghal Janardan an…
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1
Speed to Lead- Diversifying Follow Up Strategies + A.I w/ Max Meade
32:01
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Welcome to another exciting episode of our podcast! In this episode, we dive deep into the crucial world of follow-up strategies, exploring how to diversify and enhance your approaches using the latest in AI technology. Learn more about Max Meade at; https://www.alivo.ai Subscribe to our page for more home services content / resources. Book a call …
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1
When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
57:57
57:57
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Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grabbed global attention, i…
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1
How Growing Calmer Can Lead to Mastery w/Matthew McDaniel
40:52
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Welcome to another episode of the Hook Better Leads Podcast, where we delve into the secrets of personal development and mastery. In this episode, we're exploring the profound connection between cultivating calmness and achieving true mastery in various aspects of life. Learn more about Matthew McDaniel at https://offers.roofle.com/rqp Subscribe to…
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1
Crisis Management Secrets: Lessons from Behind the Headlines - Ann Wright
53:51
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Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is ready for anything. Ann’s …
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1
Embracing Marketing Mistakes Podcast Trailer
2:41
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Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing screw-ups, sharing our 25 y…
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1
Toxic Culture- Getting Cultural Alignment to Increase Sale. w/ Ronnie Lollar
56:37
56:37
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Is your team's performance being dragged down by a toxic work environment? 😓 You're not alone, and there's a solution! In this powerful episode, we uncover how to transform your company's culture to boost morale and skyrocket your sales. Learn more about Ronnie Lollar at; https://avcoroofing.com/ https://thecatchall.com/?ref=ronnie_lollar Subscribe…
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1
Why You Can’t Get Great Salespeople Right Now w/Randy Brothers
52:22
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Are you struggling to find top-notch salespeople for your business? You're not alone. In this episode of the Hook Better Leads Podcast, we delve into the challenges companies are facing in today's competitive job market and why securing exceptional sales talent has become so difficult Learn more about Randy Brothers at; https://www.theroofingacadem…
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1
Audiobook Empire: Inside Richard Noble’s PR Strategies at Audible
53:53
53:53
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Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partners…
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1
MAM003: Riding the Storm: Motorcycles, Aging, and Life’s Lessons
57:52
57:52
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Rich discusses the excitement of the Isle of Man TT races and his evolving relationship with motorcycle riding on the island. As the hosts navigate through these experiences, they ponder the deeper aspects of life, such as the inevitability of aging, the value of meaningful work, and the pursuit of lifelong hobbies. This episode is a heartfelt expl…
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1
Build Relationships to Build your Business w/ Eric Oberembt
51:40
51:40
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Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ I sat down with Eric Oberembt in the Cayman Islands at his Cult Culture Movement event. We discussed the shark diving we did the day before, why most business owners fail (chasing the wrong reasons), and the power of relationships in success.…
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1
How to Master Your Social Media Strategy in 2024
46:40
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Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of the creativity trap, a…
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1
Roofing Training Courses Every Rep Should Take w/Mathew Mulholland
46:49
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Join us as we dive deep into the most essential training programs that every roofing representative should undertake. From the basics of roof installation and repair to advanced sales techniques and safety protocols, we cover it all. Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms Learn more about Mathe…
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1
Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
14:24
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Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereotypes into reverse and dr…
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1
MAM002: Embracing the Ageless Journey: Setting Victory Conditions
1:03:29
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Welcome to the inaugural episode of the Middle Ageless Men Podcast! Join hosts Matt, Rich Mulholland, and Spillly as they dive into a candid and insightful discussion about the challenges and triumphs of middle age. In this episode, they explore their personal and professional aspirations, defining what success looks like in this stage of life. Fro…
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1
Leadership Lessons from Multiple Businesses w/ Joe Hoffman (of Roofle & SMA Services)
1:16:01
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I sat down with Joe Hoffman at the Cult Culture Movement retreat in the Bahamas. On our retreat we did all sorts of leadership training and personal growth activities. In this episode Joe and I discussed leadership principles he has learned throughout founding, owning, or operating a handful of businesses! Joe shares values leaders should hold, the…
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1
How to "suck less" at public speaking at conferences - Rich Mulholland
53:35
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Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? Join us as Richard Mulholland, a wizard in public speaking, reveals how to bridge the gap between speaker and listener with expert storytelling techniques. From his initial plunge from the music industry into the marketing world, Richard shares the in…
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1
Contractor Masterminds + Transformational Leadership w/Hunter Ballew
49:00
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Welcome to the Hook Better Leads Podcast, where we delve into the realm of transformational leadership in the contracting world. Join us as we navigate the intricacies of leading teams, driving innovation, and fostering growth in the construction industry. Our podcast features insightful discussions with industry experts, successful contractors, an…
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1
When Dupes Attack: The Bold Campaign That Reclaimed Olaplex's Brand
14:05
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Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior ac…
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1
From Heroin Addict to $5M Roofing Company w/ Jack Ryan of Jackaroo Roofs
39:09
39:09
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From 'Most Wanted' list, to owning a $5M Roofing Company.... my friend, Jack Ryan, is a true inspiration and redemption story. Tune in to hear Jack open up about his addiction, the day he got arrested, his journey to recovery, and moves he's making to continue to grow his roofing company. Thank you Jack, for your vulnerability, I really enjoyed sit…
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1
Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
1:01:41
1:01:41
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Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience engagement's transformation in the wake of Google and social media's evolving roles. Discover strategic nuggets on marketing approaches and the rise of misinformation, learning how brands can pivot to s…
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1
5 Roofing Supplement Items You’re Missing w/Max Rosenbloom of Supplement Experts
46:16
46:16
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46:16
Welcome to another insightful episode of the Hook Better Leads Podcast! 🎙️ Are you a roofing aficionado looking to level up your game? Then you're in for a treat! In this episode, we're delving deep into the world of roofing supplement items that could be missing from your toolkit Learn more about us at: https://hookagency.com/ and @hookagency on a…
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1
Stanley's Strategic Pivot into the Millennial Market - Campaign Crunch
20:32
20:32
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Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst …
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1
Stop Making Salespeople Do Things Besides Sales w/ Adam Patterson
48:26
48:26
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48:26
I sat down with Adam Patterson of SMA Support Services to discuss the time that sales people are being forced to waste. Sales people generate your company revenue when they're out in the field, why take them out of it? Why make them handle adjuster appointment setting, meeting setting, etc etc. Let them go out in the field and earn you money! Creat…
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1
Brand Engagement and Influencer Impact with Chris McKay
45:40
45:40
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45:40
Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-on experience can teach…
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1
Benny Fisher Shares Why You Can't Take a Vacation (& How to Fix It)
41:15
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As a business owner or leader, what are you struggling with? I sat down with Benny Fisher at the EOS conference in San Diego and we discusses how to level up as a leader by unlocking the ability to step away from your business for a moment. Sometimes as business owners or entrepreneurs we over fill our plate and schedule having our hands in every a…
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1
MAM001: Time Zones, Transitions, and Tales of Middle Age
51:57
51:57
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51:57
Welcome to "Middle Ageless Men," a podcast that embarks on an insightful journey into the realms of personal growth, lifestyle shifts, and the perpetual quest for fulfillment amidst the complexities of middle age. Hosted by Matt Brown, Rich Mulholland, and Brent Spilkin, this show delves deep into the experiences, challenges, and reflections of men…
…
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1
From Glazed to Grounds Dunkin's Evolution into a Coffee Empire - Campaign Crunch
19:13
19:13
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In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance …
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1
500k Roofing Marketing Budget? Where He Spends It w/ Andy Keys
43:58
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I sat down with Andy Keys of FoxHaven Roofing at Win The Storm a few weeks ago. Andy is one of the better marketers as a roofing company owner, which he demonstrated on the marketing panel at Win The Storm. Andy spends 500k a year on marketing, but his biggest return still is referalls! Building a solid brand, with a proven track record of success …
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1
How to Make Better First Impressions w/Charlie Cina of One Tap Connect
46:12
46:12
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Welcome to another insightful episode of the Hook Better Leads Podcast! In this episode, we dive deep into the art and science of making better first impressions. Whether you're meeting someone for the first time or walking into a room full of strangers, the impression you make in those crucial initial moments can shape your relationships and oppor…
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Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North, the digital powerhouse steering through the currents of non-London agency growth. Together, we peel back the curtain on the vibrant explosion of creativity in the North of England, where agencies are…
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1
Norwich City FC Campaign's Impact on Men's Mental Health - Campaign Crunch
14:46
14:46
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This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how …
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1
Capitalism Quest: The Sierra Online Story
41:08
41:08
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RIP Corp is a Charts & Leisure production. Find us at ripcorp.biz, or follow in places @ripcorpdotbiz for all your dead business needs. To support the show, please consider aligning yourself even more deeply with the brand, via our merch shop: ripcorp.threadless.com RIP Corp is written and hosted by Ingrid Burrington. Produced by Meghal Janardan an…
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1
Scaling Up For a Busy Season w/ Garen Armstrong: Shamrock Roofing
47:33
47:33
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At Win The Storm last weekend, I sat down with Garen Armstrong, Owner of Shamrock Roofing, to discuss how to scale your business. He shared his story as a business owner, and scaling Shamrock Roofing to the massively successful company it is today. He emphasizes company culture, hiring strategies, and many other great tips on how to take your roofi…
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1
How to Leverage AI for Your Brand's Growth by Greg Matusky
59:27
59:27
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Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and triumphs of brand image management. Our guest, Greg Matusky, CEO of Gregory FCA, a Top 40 US PR Agency, brings a treasure trove of knowledge from his three-decade tenure in PR. Greg shares some amazing…
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1
How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch
58:53
58:53
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Ever wondered what it takes to work through a truly successful partnership between a marketing agency and its clients? Join us as marketing guru Andrew Block, an expert behind agency mergers and with a rich history at FrankPR, offers his goldmine of expertise. Discover the secrets to understanding the real business challenges behind a brief and how…
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1
EOS/Traction for Roofing Companies: 5 Problems it Helps Solve. w/ Rick Gardner
36:51
36:51
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Welcome to the Hook Better Leads Podcast where we delve into the world of roofing businesses and explore strategies for success. In this episode, we're focusing on EOS/Traction - a powerful system designed to help roofing companies overcome common challenges and achieve their goals. Learn more about us at: https://hookagency.com/ and @hookagency on…
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1
Is Win The Storm Really Different? W/ Josey Parks
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Welcome to our latest podcast episode where we delve deep into the intriguing concept of "Win The Storm" and explore whether it truly stands apart from conventional approaches to success. Join us as we navigate through the intricacies of this phenomenon and uncover what sets it apart from the traditional paths to achievement. Learn more about us at…
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1
How to Navigate SEO and Online Reputation Management with Gerry White
1:04:19
1:04:19
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Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit down with Gerry White, the VP for Growth at Mirador, whose knowledge in SEO and analytics is extensive. From the juicy details of SEO controversies to the progression of a web design enthusiast to an i…
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1
How to Get Your Spouse on Board in Business & Sales w/ Tiffany Walrack
40:38
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Tiffany Walrack sat down with me to share her story and success that her and her husband, Dan Walrack, have had the last 25 years in the roofing/contracting industries. Last year, Dan Walrack sold $18.5M in residential, but he didn't do it alone. Listen in to hear all the behind the scenes support Tiffany has brought to the table in order to let Da…
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1
Upcoming Social Media Trends To Boost Your Brand Strategy in 2024 - PT 2
36:03
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Get ready for an in-depth exploration of the pivotal social media trends shaping brand strategy in 2024! In this episode, we delve into three game-changing trends revolutionizing the digital landscape and empowering brands to stay ahead of the competition. AI in Social Media Advertising: Discover how artificial intelligence is revolutionising socia…
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1
Roofing Price Increases from Suppliers + Manufacturers
35:06
35:06
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35:06
Welcome back to our channel! In this episode, we delve into the current hot topic affecting the roofing industry: price increases from suppliers and manufacturers. If you're a homeowner planning a roof replacement or a roofing professional navigating the market, this is a must-watch. Learn more about us at: https://hookagency.com/ and @hookagency o…
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1
The Biggest Brand Mistakes and Social Trends 2024 PT1
33:31
33:31
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Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and Will Ockenden, are here to share the invaluable lessons we've learned from the past year's marketing hits and misses, and to guide you through the shifting sands of social media as we tread boldly into 2024. As…
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1
100 Year History of Roofing for 4 Generations of Roofers w/ Kevin O'Donnell
50:13
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Join us on an enlightening journey spanning four generations of roofing expertise with Kevin O'Donnell as our guide. In this captivating podcast, we delve deep into the intricate history of roofing, spanning a remarkable 100 years. From humble beginnings to cutting-edge innovations, Learn more about us at: https://hookagency.com/ and @hookagency on…
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1
Are Roofing Call Centers Dead- + What's Working Now w/Tim Pinsel of Hail911
38:16
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38:16
Welcome to another insightful episode of the Hook Better Leads Podcast, where we delve into the latest trends and strategies in the roofing industry. In this episode, we tackle the intriguing question: Are Roofing Call Centers Dead? Join us as we explore this topic with industry expert Tim Pinsel. Learn more about us at: https://hookagency.com/ and…
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1
Behind the Curtain: Customer Centricity's Secrets for B2B Success
59:43
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Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own evolution from journal…
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1
How to maintain performance and culture in a remote working world.
47:09
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Join the conversation with Laura Brown, Engtel's marketing maestro, as we pull back the curtain on the thrilling world of international marketing in the era of remote work. Our latest episode boasts an intimate discussion with Laura, illuminating her rise to marketing strategy stardom and how she orchestrates a culturally diverse team from miles ap…
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1
Endless Roofing Referrals from Realtors, Insurance, + Property Mgrs w/Randy Hurtado
44:08
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Welcome to The Hook Better Leads Podcast, the go-to podcast for roofing professionals looking to skyrocket their business through strategic partnerships with realtors, insurance experts, and property managers. In this episode, we're joined by, Randy Hurtado, to unravel the secrets of achieving endless roofing referrals. Learn more about us at; http…
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