Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping a ...
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Each week we bring you, the small business owner, independent operator and entrepreneur, contentto help you work ON your business, not just IN your business.
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I Got Invited To The White House! | Why Invitations Work
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Welcome back! In this episode, Sarah shares her story of receiving an exclusive invitation to attend the Inaugural White House Business Leaders Summit! She had the opportunity to meet with senior Presidential advisors to discuss current issues businesses - especially small businesses, are facing today. Sarah has observed that after COVID-19, the ex…
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Engaging the Disengaged: Unlocking Millennial & Gen Z Potential with Sarah Sladek
53:38
53:38
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Millennials & Gen Z Unplugged: Why Your Younger Generation Are Actually Quiet Quittingwith Sarah Sladek Business leaders and managers today face the daunting challenge of engaging younger generations in the workplace. Millennials and Gen Z exhibit unique work preferences and values, leading to higher turnover rates and a phenomenon known as "quiet …
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The Emerging Cost of Workplace Isolation: What Committed Leaders Need to Know with Marie Gervais
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51:33
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According to Ernst and Young research, over 80% of employees globally have felt or experienced loneliness at work. 🛎 In this episode as we delve into this pressing issue with Dr. Marie Gervais, a renowned expert in workplace wellbeing and author of 'The Spirit of Work: Timeless Wisdom, Current Realities.' Today, Dr. Gervais shares her insights on t…
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Join Sarah Sladek on this lively episode of The Membership IQ! Discover the emotional side of member engagement as Sarah shares her story of splurging on fabulous tortoise earrings and the buyer’s remorse that turned into a feel-good moment supporting a community cause. Learn how to elevate your association's marketing by highlighting the greater g…
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Beyond Outsourcing: Creating Cohesive, Cross-Cultural Teams for Innovative Outcomes with Andy Hilliard
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Building Strong Teams Across Borders: What You Need to Knowwith Andy Hilliard Sometimes the help you need is not in-house.... in fact, it may not be in-country. But to hire the best remote, out-of-country help, we need to integrate cross-functional teams that are agile, outcome-driven, and culturally cohesive. Otherwise, our efforts results in high…
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Why Membership Declines and How to Bring Them Back
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Welcome back to The Membership IQ Podcast! Get ready for an eye-opening episode where Sarah Sladek dives into the world of membership. Today, things look a bit different—Sarah’s got her shirt and earrings on backwards, all to emphasize a critical point. Introducing her new book, The Member Shift: Why Members Leave and the Strategy to Bring Them Bac…
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Revolutionize Your Operations: AI Strategies for Success with Ford Saeks
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Beyond the Hype: Practical AI Applications for Business Growthwith Ford Saeks Staying ahead in our business today isn't just about moving quickly.... It's about moving smartly. 🛎 In this episode, we're tackling the underutilisation and misunderstanding of one of the most powerful tools at our disposal: Artificial Intelligence (AI). Across industrie…
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Escaping the Rent Trap: How Owning Commercial Property Can Accelerate Your Business Growth with Paul Neal
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Lease No More: Proven Strategies for Business Owners to Own Their Premiseswith Paul Neal Are you a business owner or manager pouring your hard-earned money into rent each month? Discover the untold financial impact of leasing versus owning your business space in this eye-opening episode of Marc Haine Live. Join us as we dive into a critical yet oft…
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The Alignment Advantage: Driving Business Success Forward with Jim Stevenson
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Aligning Your Business: Vision, Strategy, and Customer Engagementwith Jim Stevenson Are you caught in a cycle of endless tasks and projects but feel like your business isn't moving forward? It's a common trap many organizations fall into, mistaking busyness for progress. 🛎 In this episode, Customer and Employee Strategist, Marc Haine and Strategic …
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Creating Connected Workplaces: The Power of Trust and Authenticity with Stan Gibson
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From Manager to Coach: Transforming Leadership in 2024with Stan Gibson Leadership styles that succeeded just a few years ago are no longer effective in today's rapidly changing work environment, leading to disengaged employees and stagnant organizational growth. In this episode of Experience Leadership, host Marc Haine and guest Stan Gibson explore…
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Revolutionize Your Management Style with Jesse Fernandez
49:05
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Transform Your Leadership: Break Free from the Solutionizer Trapwith Jesse Hernandez Are you constantly caught in the cycle of solving every problem for your team? Do you feel like your days are hijacked by endless questions, leaving you no time to focus on what truly matters? You're not alone. The "Time Bandit" problem is a silent productivity kil…
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Make a Great Plan: How to See and Reach Your Profitable Business Goals with Jennifer Drago
47:46
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Making Your Business Better: Simple Planning Trickswith Jennifer Drago Are you spinning your wheels in your business, feeling like no matter how hard you work, you're not moving closer to your goals? It's a common yet frustrating reality for many business leaders, rooted in a critical issue: the absence of a clear, strategic vision and plan. In thi…
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Transform Your Business Ethically: Growth Secrets Unveiled with Jeff Blackman
1:02:11
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The Ultimate Business Growth Playbookwith Jeff Blackman Talk to anyone, and they will tell you that a plateau in business is normal. You pour your time and energy to face the daunting challenge of growth amidst fierce competition and ever-changing market dynamics, only to see the same results. In this episode, Hall of Fame speaker and Business Grow…
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How to Sell with Emotional Benefits and Boost Your Brand with Carmen Reed-Gilkison
49:14
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Stop the Scroll: How Emotional Bonds Skyrocket Conversion Rateswith Carmen Reed-Gilkison Lots of businesses have great things to sell, but they still have a hard time turning people who see their stuff into loyal fans. The secret? It’s all about making a real, emotional connection. In this episode, Customer and Employee Strategist, Marc Haine is jo…
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Developing your Personal Business Brand with Robert Hargrove
44:47
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Developing your Personal Business Brandwith Robert Hargrove Businesses struggle to make their mark and stand out in their marketplace. Add to that, if the leader's personal brand is out of sync with the corporate brand, all hell breaks loose. In this episode, Marc is joined by the CEO Whisperer, Robert Hargrove. We will shine a spotlight on the imp…
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Unlock satisfaction and impact in your lifestyle business with Monique Allen
56:12
56:12
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Unlock satisfaction and impact in your lifestyle businesswith Monique Allen Growing a business often means bringing on staff. Scaling a business means adopting new strategies to amplify our best services. Team building strategies, from recruiting & hiring to onboarding & training, can feel like a massive distraction to the small business owner, but…
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Revolutionising Feedback: The Shift to Ongoing Employee Development with Marc Haine
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Revolutionizing Feedback: The Shift to Ongoing Employee Developmentwith Marc Haine In today's fast-paced, relationship-focused work environment, the traditional methods of assessing team performance are becoming obsolete and can be costly to your business. 🛎 In this episode, we dive deep into the transition from annual performance evaluations to co…
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Unlocking Success: The Role of Effective Leadership and Company Culture with Roger Beaudoin
47:19
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Unlocking Employee Potential: The Power of Effective Leadership and Company Culturewith Roger Beaudoin As an industry consultant, Marc gets the privilege of visiting business operators with their grand mission statement posted to the wall. As much as the mission/vision are posted on the wall, they have yet to nail their values into their culture. 🛎…
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Goal-Driven Discipline: The Key to Mastering Success and Achieving Your Goals with Dre Baldwin
37:09
37:09
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Uncovering the Real Definition of Discipline: It’s Not What You Think!with Dre Baldwin Feeling stuck in a repetitive leadership loop, unsure how to break free and elevate your game? You're not alone. 🛎 In this episode, we're joined by Dre Baldwin, the mastermind behind the 'Work On Your Game' philosophy. We'll dive into strategies to conquer challe…
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Spark Initiative and Reduce Resistance to Change on Your Team with Marc Haine
40:03
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Spark Initiative and Reduce Resistance to Change by Supporting Entrepreneurial Mindsetwith Marc Haine It's frustrating to have a team of people who can't think outside the box, won't take initiative, and complains anytime their routine is disrupted. It affects team dynamics, morale, and cooperation. 🛎 In this episode, your host, Customer and Employ…
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The Art of Managing Hourly Employees: Proven Strategies for Success with Scott Greenberg
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Transforming Hourly Workers into High Performerswith Scott Greenberg Business owners and franchisees often struggle to manage hourly workers effectively. Hourly workers often have different motivations, commitments, and perspectives compared to salaried employees. Hourly positions, especially in industries like retail and hospitality, typically exp…
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Unlocking the Power of Employee Emotional Wellness for Business Success with Dr. Shahana Alibhai
52:08
52:08
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Transforming Workplaces: The Key to Employee Emotional Healthwith Dr. Shahana Alibhai As businesses, we often focus on the tangible and the measurable. We understand metrics like labour turnover, employee productivity, among others. But metrics such as these are systems to deeper challenges. 🛎 In this episode, Marc sits down with Dr. Shahana Alibha…
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AI-Driven Marketing: The Future Landscape and How to Adapt with Aziz Musa
51:54
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AI Revolution in Marketing: Navigating the New Erawith Aziz Musa In an era where Artificial Intelligence (AI) is rapidly evolving, the traditional landscape of marketing is undergoing a seismic shift. The reliance on conventional content-driven methods is fading, as AI reshapes how businesses engage with customers and prospects. The emerging challe…
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The Efficiency Blueprint: Your Guide to Making Your Business Better with Jon Bassford
51:01
51:01
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Mastering Efficient Internal Operationswith Jon Bassford Small businesses and startups often juggle tight budgets and limited manpower. The crux of the problem lies in how to automate operations to cut costs without compromising quality or customer experience. 🛎 In this episode, we uncover the truth behind operational excellence and reveal what it …
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Unlocking Diversity and Empowering Your Workplace with Denis Boudreau
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Unlocking a diverse and empowered workplacewith Denis Boudreau Despite advancements in technology, individuals with disabilities and the aging population often find themselves marginalized or even ignored in the workforce, leading to a true gap in inclusivity and diversity. 🛎 In this episode of Marc Haine Live, we delve into this critical issue wit…
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Beyond, ”Have a Nice Day”: Next-Level Customer Service with Marc Haine
42:11
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Beyond, "Thank you, come again": Advanced Strategies for Next-Level Customer Servicewith Marc Haine In a world where digital interactions are rapidly overshadowing traditional face-to-face exchanges, how do businesses evolve to meet the new standards of customer service? 🛎 In this episode, host and customer and employee experience strategist uncove…
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The Unseen Barrier to Leadership Excellence: Unpacking Emotional Intelligence with Carolyn Stern
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The Emotionally Strong Leaderwith Carolyn Stern Have you ever wondered why, despite a flawless business strategy and a competent team, something still feels amiss? Perhaps you've noticed a lack of depth in team engagement, a missing spark in productivity, or an undercurrent of disconnection. 🛎 In this episode, we're joined by Carolyn Stern, a celeb…
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Unleash the Secrets to Reigniting a New Passion for Your Small Business with Tom Freeman
47:33
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Unleash the Secrets to Reigniting a New Passion for Your Small Businesswith Tom Freeman As business operators, we often get stuck in the mire of daily crises, to-do lists, and customer and employee demands. Week after week, month after month, and even year after year, we are so busy working IN our business that we don't take time to work ON our bus…
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The Ultimate Guide to Retaining Talent and Reducing Turnover with Cara Silletto
53:05
53:05
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Navigating the New Norm: Modern Retention Strategieswith Cara Silletto In today's rapidly evolving business landscape, companies are grappling with a costly and pervasive issue: excessive employee turnover. With changing workforce dynamics, traditional retention strategies are falling short, leading to financial strains, diminished team morale, and…
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Energizing the Modern Workforce: The Power of Personal Energy with Rebecca Ahmed
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Bring the Energy back into Your Workforcewith Rebecca Ahmed There is a lack of engagement and motivation at work. This lack of engagement and motivation directly ties to low retention, low productivity, and high turnover costs. 🛎 In this episode, the Founder of Energetic Impact, Rebecca Ahmed, pulls back the curtains on what it takes to energize ou…
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Unlocking the Astounding Power of Marketing in Effective Recruitment Strategies with Jennifer Layman
42:39
42:39
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Revolutionise Your Recruitment with the Astounding Power of Marketingwith Jennifer Layman As an employer, you no doubt struggle to find quality candidates, resulting in wasted time and resources, and the significant financial and operational consequences of this recruitment challenge. 🛎 In this episode, Jennifer Layman reveals how marketing techniq…
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Transforming Work-Life Balance: The Power of Assertive Boundary Setting with Sheryl Green
51:19
51:19
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Avoiding Overcommitment: The Art and Science of Healthy Boundarieswith Sheryl Green The high demand and pressure midlevel and frontline managers feel creates a relentless cycle of stress, and the lack of healthy boundaries magnifies the impacts, leading to diminished business outcomes, strained relationships, and jeopardized mental health. 🛎 In thi…
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From Delinquents to Decisions: Business Insights with Krista Walsh
36:24
36:24
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Dare, Deliver, Discover: A Debt Collector’s Guide to Growthwith Krista Walsh Most entrepreneurs are like Marc's guest for this episode. Boldly starting a business without business knowledge. But pushing boundaries and embracing unfamiliar situations can be both a path to self-discovery and a key to business success. 🛎 In this episode, Founder of KC…
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How to Stand Out from the Crowd: Show the World Your Leadership Expertise with Lisa Bragg
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Unlock the Opportunities You Deservewith Lisa Bragg Many high-achievers and professionals remain unseen and unheard, missing out on pivotal opportunities due to a reluctance or inability to strategically self-promote and communicate their value, often stemming from societal and cultural norms around humility and fear of appearing arrogant. Is bragg…
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Making Sense of the People Puzzle To Grow Your Business with JJ Brun
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Navigating Growth: Unraveling the 4 Levels of Business Awareness with JJ Brun In the fast-paced world of business, leaders often grapple with understanding the intricate dynamics of their teams. This lack of insight can lead to challenges in communication, reduced efficiency, conflicts, and difficulties in achieving buy-in for new initiatives. 🛎 In…
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Bringing Levity to the workplace with Susan Carter
45:35
45:35
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Driving Communication with Humourwith Susan Carter Whether you're pitching an idea, leading a team, or simply interacting with peers, there's a place for humor in every corner of the corporate world. Laughter has long been hailed as the best medicine, but when it comes to the workplace, where does one draw the line? 🛎 On this episode of Marc Haine …
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Stand Out or Fade Out: Simplified Approach to Business Differentiation with Patty Civalleri
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48:10
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Demystifying Differentiation: 4-Step Guide to Standing Out in Businesswith Patty Civalleri We’ve all heard that we need to ‘differentiate’ our business from our competition, but how do we begin to go about it? 🛎 In this episode, Patty Civalleri will provide a 4-step method to turn this deep concept into simple actionable steps. About Patty Twenty y…
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Story Mastery in Sales: Listen, Tell, and Craft Your Way to Success with Adrian Davis
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Story-Centric Sales: Turning Buyers into Believerswith Adrian Davis There’s so much competition in today’s marketplace that customers often resort to price as the primary differentiator. Salespeople often fall into the trap of trying to do more for less, only to find that this is a race to the bottom. The result for business owners is they are not …
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Cracking the Code of Appreciation: Unveiling Workplace Dynamics with Nelson Scott
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The Power of Staff Recognitionwith Nelson Scott Many staff members don’t feel connected to their work and their employer, which leads them to look elsewhere. It is expensive and time-consuming to recruit, hire and get new staff up to speed. 🛎 In this episode, Author, Speaker and all-around-great-guy, Nelson Scott, pulls back the curtain on what it …
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The Hidden Power of Cultural Energy in Leadership Revealed with Ryan Walter
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Conquering Pervasive Workplace Unhappinesswith Ryan Walter Stagnation, loss of customer loyalty, missed innovation opportunities, internal inefficiencies, ineffective decision-making, and reduced employee engagement are all symptoms of a bigger issue. Top performers don’t leave companies, they leave their managers, and now Gallup has found that the…
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Unlocking Membership Engagement - It’s NOT a Product (Season 2 Episode 11)
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Join host Sarah Sladek on a journey to unlock membership engagement and understand the profound difference between treating memberships like mere products and recognizing them as emotional commitments. Through candid discussions and expert insights, we explore how membership isn't just a transaction but an opportunity to foster deep connections, a …
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Tripling Your Referral Rate for Business Success with JaMarr John Johnson
51:29
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Up Your Referral Gamewith Jamarr John Johnson Many businesses struggle with low referral rates, averaging around 2.3%, and may face challenges in acquiring new customers and expanding their client base. With fewer referrals, businesses might have to rely more on costly advertising and marketing efforts to attract new customers, which can lead to hi…
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Enhance Workplace Well-being with Mindfulness Practices with Trish Tutton
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Episode 154 - Driving Workplace Mindfulnesswith Trish Tutton A leader’s interpersonal approach sets the tone for the workplace culture in an organization. In a world where widespread burnout and resignations are leaving companies scrambling for top talent, there’s a huge opportunity for leaders to create and maintain a positive work culture. 🛎 In t…
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Unlock Your Marketing Potential: Learn to Think Like a Media Company with Rob Lelacheur
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Episode 153 - Think Like a Media Companywith Rob LeLacheur Traditional, disruptive advertising and marketing is becoming more challenging and expensive. You do not get to disrupt people with any message you want anymore. You need to earn their attention (and time). 🛎 In this episode, Marc sits down with Road 55 CEO, Rob LeLacheur, to uncover the be…
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The Art of Employee Attraction: How to Stand Out in a Competitive Job Market with Marc Haine
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36:15
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Episode 152: Creating an Irresistible Candidate Experience: Secrets to Attracting and Hiring Top Talentwith Marc Haine In a highly competitive job market, employers face the challenge of attracting and recruiting top talent while ensuring their recruitment strategies align with the needs and expectations of job seekers, all while maintaining a stro…
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Crafting Meaningful Work Experiences: How to Make Work Fulfilling with Jesse Brisendine
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Crafting Meaningful Work Experiences: How to Make Work Fulfillingwith Jesse Brisendine It's a shame: talented individuals, once passionate about their jobs, now trapped in a cycle of unhappiness and discontent. The consequences are dire, as they either quietly disengage, leading to soaring turnover costs and disruptive knowledge gaps, or worse, the…
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Recession-Proof Membership: The 80% Difference (Season 2 Episode 10)
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In this episode of Membership IQ, join host Sarah Sladek as she delves into the crucial topic of thriving through recessions within membership organizations. With her wealth of experience in working with associations, Sarah sheds light on the often overlooked 80% principle – a strategy that could make all the difference during economic downturns. S…
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The One Thing Companies Get Wrong With A Sales Team Every Time with Vaughn Sigmon
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The One Thing Companies Get Wrong With A Sales Team Every Timewith Vaughn So, you have a high-performing salesperson in your team who is smashing targets left, right, and center. The next logical step would be to promote this person to sales manager, right? Not so fast. This, is where many businesses falter. 🛎 In this episode Marc sits down with wo…
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Failure... *Soooo* Delicious!: Embracing Innovation in Associations (Season 2 Episode 9)
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Welcome to "Failure... *Soooo* Delicious!: Embracing Innovation in Associations," the Membership IQ podcast hosted by Sarah Sladek. In this unscripted and authentic show, Sarah explores the power of failure and how it can drive innovation and growth within associations. Join her as she shares personal anecdotes, including a personal conversation wi…
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The Power of Personalisation: How to Actually Delight Your Customers with Marc Haine
33:49
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The Power of Personalisation: How to Actually Delight Your Customers with Marc Haine In a world plagued by impersonal customer service and generic interactions, businesses struggle to provide a truly resonant customer experience. The lack of personalization leaves customers feeling undervalued and unimportant, leading to dissatisfaction, disengagem…
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