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ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right fram ...
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The camera guys for Dustin Connell, Adrian Avena, and Mark Daniels, Jr share their behind-the-scenes experiences of life on tour and Youtube content creation. Hosts Brett Burkes, BJ Mastrangelo, and Collin Averett tell the stories behind the stories you see depicted on Youtube.
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Ep 335 - 3 Decades of The Olympia | Controversies, Rivalries & Life Lessons | Shawn Ray
1:36:26
1:36:26
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On this week’s episode of the Escape Your Limits podcast, we are joined by Shawn Ray aka ‘The Giant Killer’, former professional bodybuilder, 13-time Mr. Olympia Finalist and one of the most rebellious, outspoken athletes in the sport still to this day. Not one to shy away from speaking openly and honestly, this episode takes a deep dive into the s…
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LIFTS Episode 34 - NYC Fitness Trends, Market Insights & Opinions with Justin & Austin FLEXIT
36:29
36:29
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On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen, Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced d…
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LIFTS Episode 33 - Learnings from Lift Brands Global CEO on Consumer Behavior, Fitness Trends and AI Technology
33:07
33:07
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33:07
On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness. This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trend…
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LIFTS Episode 32 - How AI technology is Shaping Content Creation, Authenticity and the Future of Fitness
34:41
34:41
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On this AI-focussed episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology. They debate the opportunities and challenges surrounding AI, the rapid pace at which the technology is not …
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LIFTS Episode 31 - Navigating Volatility | Core Health & Fitness CEO | Bryan O’Rourke
32:43
32:43
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Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks. Throughout the interview they discuss the need for leaders to a…
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Ep 334 - How to Cheat Death | Dr. Rand McClain
1:46:37
1:46:37
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On this week’s episode of the Escape Your Limits podcast, we are joined by Dr. Rand McCain, aka ‘The Longevity Doctor’ to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes. Dr. McClain earned his medical degree at Western University an…
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LIFTS Episode 30 - The Future of Fitness: Technology and Trends with John Ford
41:25
41:25
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41:25
Welcome back to the latest episode of LIFTS, this week Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with John Ford, Chief Product Officer at EGYM. John has a vast knowledge of the fitness technology industry, he is a board member of the Fitness Industry Technology Council. Our first topic this week is arou…
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LIFTS Episode 29 - Franchising Challenges in Fitness: A LIFTS Discussion on Xponential's Issues
32:48
32:48
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Welcome back to LIFTS, on this special episode, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness and the departure of Anthony Geisler with Jon Canarick, Managing Partner at North Castle Partners, they are the leading small cap consumer private equity firm focused in t…
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LIFTS Episode 28 - More Industry Consolidation & the Evolution of Strength Training
33:40
33:40
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On this week's episode of LIFTS, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home. They discuss Hydrow's recent developments, including the acquisition of a digital resistance tr…
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LIFTS Episode 27 - The Pain of Inevitable Change | Innovating for the Future of Fitness.
35:17
35:17
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On this week’s episode of LIFTS. Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down one on one to discuss their thoughts on the changing landscape of the health and fitness industry. They explore opportunities for partnering brands with the LIFTS podcast and examine challenges faced by companies like Stages. Mat…
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LIFTS Episode 26 - HYROX365, The Global Wellness Economy Report and the Emotional and Mental Weight of Body Image with Guest Bryan Myers
32:54
32:54
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32:54
On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry’s most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers. In this podcast, we discuss our thoughts on the industry post-FIBO, as well a…
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LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick
26:42
26:42
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26:42
On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry’s most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine ‘fitness’ and ‘wellness’ and move away from a focus on selling processes in favor of outcomes. He als…
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LIFTS Episode 25 - FIBO 2024 | Fitness Trends, The Impact of AI, The Value of Data
1:23:37
1:23:37
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Welcome to the latest episode of L.I.F.T.S, recorded live at EuropeActive Health and Fitness Forum in Cologne. Here, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks are joined by some of the industry’s most respected and successful influencers, insight experts and investors to talk about the Latest Ind…
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LIFTS Episode 24 - Costco Launches GLP-1 Prescriptions | Technogym’s Positive Performance - LIFTS w/ Guest Lise Kuecker
32:37
32:37
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In this week’s episode of LIFTS – your a bite-size dose of the Latest Industry Fitness Trends and Stories - hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Lisa Kuecker, serial entrepreneur, public speaker and founder of international boutique fitness consultancy sensation, Studio Grow. …
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LIFTS Episode 23 - Industry Shakeup: Orangetheory Merges with Self Esteem Brands & Bowflex Joins Johnson Health Tech
33:33
33:33
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33:33
After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal,…
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LIFTS Episode 22 - Planet Fitness devalued by $400m in 5 days | LIFTS
35:35
35:35
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35:35
With guests today located across all different time zones, welcome back to a truly international episode of L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. In this week’s episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder…
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Ep 333 - Forget the Weights & Embrace the Science | Dr. John Jaquish
2:27:26
2:27:26
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On this week’s episode of the Escape Your Limits podcast, we are joined by John Jaquish, a doctor of biomechanical engineering on a mission to educate the world as to why traditional weightlifting is a waste of time. Driven by an obsessive interest in bone health stemming from his mothers’ osteoporosis diagnosis, invented the X3® – a device that im…
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Recovery Uncovered- Behind the Hype of the Next Boom or Bust?
53:10
53:10
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53:10
Welcome to our exclusive podcast, recorded live at IHRSA 2024, in LA. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness is joined by Ian O’Dwyer, Co-Founder of Feel SOMA and Richard Boyd, Director of Global Wellness Designs, to discuss all things recovery and taking a more complete approach to improving lives worldwide in the We…
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LIFTS Episode 21 - "LIVE" from IHRSA, March 6-8, 2024, Los Angeles, Where We Explore the Latest Industry Fitness Trends and Stories Shaping the Future of the Sector
1:01:25
1:01:25
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Welcome to the latest episode of L.I.F.T.S. In this episode, recorded live at IHRSA, the USA’s largest fitness industry trade show, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by two incredibly inspirational individuals whose vision, ambition and leadership is pioneering the evolution o…
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LIFTS Episode 20 - "LIVE" from Beyond Activ, Riyadh, Saudi Arabia (KSA) Where We Take a Deep Dive into the Latest Industry Fitness Trends and Stories Shaping the Future of the Sector
38:34
38:34
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38:34
Welcome to the latest episode of L.I.F.T.S. This episode is part of a series of recordings live from the EMEA’s biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by industry heavyweight, Chris Clawson, recen…
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LIFTS Episode 19 - "LIVE" from Beyond Activ, Riyadh, Saudi Arabia (KSA) Where We Take a Deep Dive into the Latest Industry Fitness Trends and Stories Shaping the Future of the Sector
1:55:12
1:55:12
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Welcome to the latest episode of L.I.F.T.S. This episode is the second part of a two-part podcast series recorded live at the EMEA’s biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, dive into the oppo…
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LIFTS Episode 18 - "LIVE" from Beyond Activ in Riyadh, Saudi Arabia Where We Take a Deep Dive Into the Latest Industry Fitness Trends and Stories Shaping the Future of the Sector
1:48:43
1:48:43
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Welcome to the latest episode of L.I.F.T.S. This episode is part-one of a two-part podcast series recorded live at the EMEA’s biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to fitness and welln…
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LIFTS Episode 16 - Calley Means, Soul Cycle, iFit, Gainful, "LIVE" from the L.A. Connected Health & Fitness Summit.
1:14:11
1:14:11
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Welcome to the latest episode of L.I.F.T.S, this is part one of two podcasts live from the Connected Health and Fitness Summit in Los Angeles, interviewing some high caliber guests to debate the interesting topics, trends and conversations hitting the fitness industry headlines. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness …
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LIFTS Episode 15 - Tapping into Connectivity, Personalization, Engagement and the Consumer Experience in Fitness
33:18
33:18
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33:18
Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week L.I.F.T.S comes live from the Connected Health and Fitness Summit in LA. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Joe Venna…
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LIFTS Episode 14 - Launches, Acquisitions, Collaborations and Expansions from Planet Fitness, Lumen Fitness, STRONG Pilates, WaterRower and CITYROW, Adidas and Bumble
34:57
34:57
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34:57
Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week’s episode discusses the latest launches, acquisitions, collaborations and expansions, as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joi…
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