Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Content provided by Scott Averette and Escape Fitness. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Escape Fitness or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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LIFTS Episode 23 - Industry Shakeup: Orangetheory Merges with Self Esteem Brands & Bowflex Joins Johnson Health Tech
Manage episode 412415609 series 2796728
Content provided by Scott Averette and Escape Fitness. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Escape Fitness or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.
In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.
In this LIFTS podcast topics include:
● The potential impact of a merger between Orangetheory and Self Esteem Brands.
● The challenges and opportunities of merging two hugely successful brands.
● Leveraging fitness brands for cross-promotion and personalized experiences.
● The potential that drove Johnson Health Tech ‘s acquisition of Bowflex.
● Managing the fusion of fitness and entertainment.
● The impact of Equinox’s $1.8 billion investment on the wider industry.
● Designing fitness lines to address under-served market segments.
● Fitness industry trends, premium offerings, consumer behavior.
======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog:
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
0:00 Intro
1:32 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)
2:20 Key role of data and analytics
4:26 Combining two franchise businesses for growth and the importance of a united leadership
7:20 Leveraging fitness brands for cross-promotion and personalized experiences
10:29 Johnson Health Tech’s acquisition of Bowflex
12:43 What made Bowflex such an attractive proposition
19:56 Managing the transition of fitness into the content and entertainment space
25:03 Equinox’s raising of $1.8 billion
28:10 Onyx: Designed to address under-served segments of the market
29:21 Fitness industry trends, premium offerings, consumer behavior.
364 episodes
Share
Manage episode 412415609 series 2796728
Content provided by Scott Averette and Escape Fitness. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Escape Fitness or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.
In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.
In this LIFTS podcast topics include:
● The potential impact of a merger between Orangetheory and Self Esteem Brands.
● The challenges and opportunities of merging two hugely successful brands.
● Leveraging fitness brands for cross-promotion and personalized experiences.
● The potential that drove Johnson Health Tech ‘s acquisition of Bowflex.
● Managing the fusion of fitness and entertainment.
● The impact of Equinox’s $1.8 billion investment on the wider industry.
● Designing fitness lines to address under-served market segments.
● Fitness industry trends, premium offerings, consumer behavior.
======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog:
https://escapefitness.com/support/catalog
https://escapefitness.com/support/catalogue
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
0:00 Intro
1:32 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)
2:20 Key role of data and analytics
4:26 Combining two franchise businesses for growth and the importance of a united leadership
7:20 Leveraging fitness brands for cross-promotion and personalized experiences
10:29 Johnson Health Tech’s acquisition of Bowflex
12:43 What made Bowflex such an attractive proposition
19:56 Managing the transition of fitness into the content and entertainment space
25:03 Equinox’s raising of $1.8 billion
28:10 Onyx: Designed to address under-served segments of the market
29:21 Fitness industry trends, premium offerings, consumer behavior.
364 episodes
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Similar to Escape Your Limits
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
We’ve all had a moment where we arrived at the grocery store and can’t remember passing any of the stoplights along the way. We’re halfway down an aisle and scrambling to remember what we even needed. Our mind is in overdrive trying to sort through our ever-growing to-do list. We’ve been there when just making it through the next task is hard. But the normal stresses of life aren’t the only thing YOU have to deal with. Nora McInerny hosts The Head Start: Embracing the Journey, a new podcast ...
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
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