I talked to Sarah Johnson, about telling your brands story using digital marketing. We discuss a wide range of digital marketing topics such as website design, brand story, use of AI for digital marketing. Sarah is co-founder and co-owner of Jambo Jon, a website development agency dedicated to supporting advanced entrepreneurs and growing businesse…

In the ever-evolving digital landscape, having a robust and visually appealing website is essential for any business seeking to establish a strong online presence. However, with a myriad of website builder platforms available, such as WordPress, Wix, Squarespace, Webflow, and Drupal, among others, the process of selecting the right one can be overw…

In today's digital age, a well-designed website is a crucial asset for any business. However, embarking on a website redesign can be a daunting task, fraught with potential pitfalls. From a lack of clear goals and strategy to overlooking crucial elements like user experience (UX), content, SEO, and mobile responsiveness, the path to a successful re…

In the crowded digital marketing landscape, selecting the ideal digital marketing vendor or partner can be a challenging endeavor. Digital Marketing Agencies often bombard you with jargon, acronyms, and buzzwords, making it difficult to discern substance from fluff. In this episode I explain how you can take a strategic approach and cut through the…

Running a business is time consuming and digital marketing isn’t always the first thing on your list. But you know you have to do it. In this episode, I want to help you out and provide you with a set of high impact but relatively low effort set of tips to supercharge your digital marketing. I will review 15 actionable tips to help small business o…

According to Data and Marketing Association - UK, the average ROI for email marketing is $42 for every $1 spent, which translates to an impressive 4,200% ROI. So, if you are not using email marketing you might be losing out. In this episode, I will discuss: Reasons why email marketing works Types of marketing campaigns Examples of Successful campai…

John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, recently said the total number of backlinks doesn’t matter. This is big news for a number of reasons since backlinks have been a cornerstone of Google search algorithm for many years. The quest for backlinks has always been an important part of SEO, but rece…

In this episode we take a break from our normal digital marketing related topics and talk about helping children with disabilities fund their education. I talk to Ronnie Daniels, the executive director at Children First Education Fund. CFEF is an organization that awards scholarships to students with disabilities. We go in depth about how this prog…

Domain authority (DA) is a search engine ranking factor that predicts how well a website will rank on search engine result pages (SERPs). It's a metric developed by Moz that ranks websites on a scale of 1 to 100, with higher scores indicating a greater ability to rank well in search engines. Domain Authority (DA) is a crucial metric in the world of…

If you do your marketing well, you will get plenty of brand recognition and inbound leads. But that is not where it ends.Then it’s up to your sales team or staff to close those deals. That is why every business owner, sales person and staff on your team need to master the art of sales. Sales get a bad rap because we’ve all experienced bad sales peo…

According to Martech, in the U.S Google, Facebook, and Amazon collectively captured just under 70% of all digital ad dollars spent in 2019. Today these platforms use AI in many aspects of ad delivery in order to maximize impact. In this episode I discuss how AI is already transforming digital marketing platforms from Google and Facebook. I'll go in…

AI is in the news, everyone is talking about it. But many are still wondering what it is, how it works and why it might be relevant in their work. In this episode I want to discuss the following: Definition and different types of AI (narrow/specialized AI vs general AI) Brief history and evolution of AI Current state and key AI technologies (machin…

In this episode I talk to Katya Allison about Influencer Marketing. Katya is an experienced marketer with a background in communications, digital marketing, content development, and influencer strategy. She has spent time as the COO of a digital marketing agency and cut her teeth in the corporate world as Business Communications Manager. According …

Over these past installments I’ve been focusing on a digital marketing education series for dental practices. I have covered the core tactics and best practices for dentists looking to succeed online. I cover the seven essential digital marketing tactics for any dental practice to succeed online. This series is intended to help dental practices wit…

This is a three-part series covering the seven game changing digital marketing tactics for dental offices. This series is intended to help dental practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a dental practice to be confused about what works, and wh…

This is a three-part series covering seven game changing digital marketing tactics for dental offices. This series is intended to help dental practices with their digital marketing. As many in the industry know, there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. In th…

We focus on digital marketing on this podcast but many many small business owners face a host of issues running their business. As my old mentor once told me - increased sales solves all problems - that isn’t always the case. This is because a business can face operational hiccups, leadership conflicts, staff morale issues among others. In this epi…

Over these past installments, I’ve been focusing on a digital marketing education series for veterinary clinics. I have covered the core tactics and best practices for veterinary clinics looking to succeed online. I cover the top seven digital marketing tactics for veterinary practices. This series is intended to help veterinary practices with thei…

This is a three-part series covering the top seven digital marketing tactics for vet clinics. This series is intended to help veterinarian practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a vet practice to be confused about what works, and what doesn’t…

This is a three-part series covering the top seven digital marketing tactics for veterinary clinics. This series is intended to help veterinary practices with their digital marketing. As many in the industry know, there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. In …

In this episode I will go over the ten email marketing do’s and don’ts to get the most out of your email marketing campaigns Email marketing provides businesses and organizations a powerful opportunity to cost-effectively reach their target audiences and ultimately drive revenue. Whether through personalized messaging or real-time data collection, …

This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the ai…

This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the ai…

This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the ai…

Telling your company’s story can be powerful but not too many business owners and entrepreneurs know how to do it. While at first, it may seem not related to digital marketing, when you take a closer look it can be the foundation of a strong digital marketing strategy. In this episode, I talk to Amy Kendall from Hello Story and how she helps small …

With the saturation in text-based content (blogs), some industry experts are recommending starting podcasts as a way to stand out. If that is you and you’re thinking about starting a podcast in 2024 here are the five lessons I’ve learned in my short podcasting journey. In this episode, you can learn why I decided to start a podcast. The five things…

Understanding your website's visibility and engagement should be a top priority, and Google Search Console provides invaluable insights to help guide your strategy. By leveraging the powerful metrics and reports Search Console offers, you can unlock meaningful data to optimize content, diagnose technical issues, monitor website health, and boost pe…

In this episode, I talk to Ty Erickson, owner of Private Label Chocolate. Ty’s company makes branded chocolate to help your business stand out. Their tagline is “Be Memorable” by giving your clients, customers, or partners a branded chocolate. The high quality and taste of the chocolate mean they’ll walk away always remembering your brand. Today Ty…

In this episode, I will review the metrics that matter most in GA4, Google's revamped analytics platform. I’ve structured this episode around key categories helping you to strategically track performance and pinpoint paths for driving growth. I’ll start by discussing acquisition metrics like source traffic channels revealing your best customer conn…

Welcome back! This is the podcast episode that has become the SECOND most downloaded of 2023. When we originally released this episode in January, it was part two of our 15 digital marketing tips for the year ahead. Little did we know it would take off to become one of the most popular downloads this year! In part one, we covered foundational tips …

Welcome to the future! You're listening to the most downloaded podcast episode of 2023. When this episode was originally released in January, we provided 15 digital marketing tips to help your business thrive in the new year. Little did we know this episode would take off and become the #1 download this year! In this first half of the two-part seri…

Google makes frequent updates to its search algorithm for a number of reasons. These updates are designed to improve the quality of search results by ranking high-quality content that is relevant to the user's query. Google makes hundreds of algorithm changes each year, but these are the major updates that have been announced publicly. In this epis…

Affiliate marketing is a performance-based marketing strategy where businesses partner with individuals (affiliates) to promote their products or services. Affiliates earn a commission on each sale they generate, and businesses only pay when they make a sale. The global affiliate marketing market is expected to reach $125 billion by 2025. 81% of bu…

In this episode I walk you through everything you need to know about Marketing Automation and how to implement it for your business. Marketing automation is a powerful tool that can help businesses streamline their marketing efforts, improve customer engagement, and increase sales. It involves using software tools to automate repetitive marketing t…

Are you a business owner searching for the right ecommerce platform? Don’t start your online store without listening to this episode first! We’re exploring Woocommerce - the free WordPress plugin used by over 6 million websites. Discover the powerful features this customizable platform offers and how it stacks up against Shopify for small businesse…

Call tracking allows marketers to attribute phone calls to specific digital marketing campaigns using unique phone numbers and analytics. It provides data to optimize ad spend toward high-converting platforms. Studies show call tracking lifts conversions 15-30%. Benefits also include connecting offline conversions to earlier online interactions thr…

In this episode, I talk to Marty McDonald - a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmen…

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics: What is E-E-A-T? Is E-E-A-T going to guarantee r…

This episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing: Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or service…

Digital marketing is essential for small businesses today, but it can also be overwhelming. In this episode, I talk to Charlie Gurtler, co-founder of Big Tuna, a digital marketing company serving small business owners across the country. We'll discuss some of the biggest challenges small businesses face when it comes to digital marketing and provid…

Influencer marketing can be a very effective way to promote your company’s products and services. It might be able to help you reach a new audience and tap into an audience that is loyal, authentic, and aligned with your brand. In this episode, I discuss details of influencer marketing, and how a company like yours might be able to use influencer m…

Let's face it, digital marketing is too important for you to try and master yourself. You already have too much on your plate to run your business and get your marketing going. In this episode, I will talk about 7 good reasons why you should not try to do all your digital marketing yourself as a business owner: It's incredibly time-consuming There'…

Threads, Meta's newest social media contender, added 100 million users in just 5 days. Impressive? Sure. Sustainable? Not so much. Tune into my latest podcast episode as I break down the 5 forces that will eventually kill Threads: Lack of clear purpose Forced adoption Brands/influencers vs. real people The market is not asking for it Doesn’t addres…

In this episode, I talk to Jonathan Pathuis, from Cast and Hue. We discuss the concept of jobs-to-be-done and why understanding human behavior and the way they choose to 'hire' a product or service is fundamental to good marketing. In our conversation, we touch on: How understanding the functional, emotional and social needs of audiences helps get …

In this episode, I talk to Scott Steele, a real estate agent who has built an audience on YouTube through educational content. He has created over 100 videos in one year and has been adding value to his audience through his channel. He shares his content creation strategy, his approach to promoting his content, and his thought process in selecting …

GA4 is a newer and more advanced platform than UA. It offers a number of advantages over UA, including a different data model, a wider range of reports, and better integrations with other Google products. However, GA4 is also more complex than UA, so it may take some time to get used to it. In this episode, I want to help you become better acquaint…

Amazon is huge - with over 30,000 Amazon storefronts and millions of products - it can be challenging to get your listing to show up on searches. In this episode we discuss what you can do as a business to optimize your product listing and your storefront - so you appear on searches and increase your business. I will cover the following: What is SE…

Cookies are small text files that are stored on a user's computer when they visit a website. These files can be used to track users across websites and apps and to collect information about their browsing habits. There is a push towards a cookieless world - and not by those who hate it but by those who need the data but want to protect your privacy…

We are at the halfway mark of 2023. It's a good time to assess the year so far and also make halftime adjustments for the second half of the year. In this episode, I discuss digital marketing adjustments you can make for the next six months (and beyond). I won’t just leave you hanging either, I will also provide practical solutions that can signifi…

Google doesn't specifically "love" WordPress as a platform for SEO, but WordPress has certain characteristics that make it a popular choice for search engine optimization (SEO) purposes. In this episode, I go over the reasons why Google has an attraction to websites built on WordPress. Specifically, we will discuss: The main reasons Google loves Wo…