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E047 - Marketing Automation: The Forerunner to Marketing AI
Manage episode 380981656 series 3414326
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In this episode I walk you through everything you need to know about Marketing Automation and how to implement it for your business.
Marketing automation is a powerful tool that can help businesses streamline their marketing efforts, improve customer engagement, and increase sales. It involves using software tools to automate repetitive marketing tasks such as email campaigns, social media management, lead scoring, and segmentation.
Marketing automation can bring a wealth of benefits to businesses including:
- Efficiency: Marketing automation can help streamline your marketing efforts and make your department more efficient. You can potentially reduce staffing costs while freeing up your team’s time to work on more important, strategic projects.
- Personalization: Marketing automation tools allow you to personalize your marketing messages based on customer behavior and preferences. This helps you create a more engaging experience for your customers and increases the likelihood of conversion.
- Lead nurturing: Marketing automation tools can help you nurture leads by providing them with relevant content at each stage of the buyer’s journey. This helps build trust with your prospects and increases the likelihood of conversion.
- Improved ROI: Marketing automation tools can help you track the effectiveness of your campaigns and identify areas for improvement. This helps you optimize your marketing efforts and improve your return on investment (ROI).
Join me as I walk you through everything you need to know about Marketing Automation and how to implement it for your business.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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You can write to me at connect@corneryourmarketpodcast.com
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