Corner Your Market podcast

29:03

Let’s dive into the legal side of creating content with AI. If you’re using generative tools like ChatGPT, MidJourney, Canva, or anything similar to produce images, videos, or written content, it’s essential to understand how intellectual property laws come into play—and to ensure you're staying compliant. Your prompts may be original, but the outputs generated by these tools might not be, and that can raise serious legal concerns down the road. To help us unpack this, I’ve invited Alexis Nelson—an expert in patent and intellectual property law—to break down what content creators need to know before hitting publish on AI-generated work. Alexis is the founder of Silicon Slopes IP , a boutique IP law firm. She also serves as of counsel at Kunzler, Bean & Adamson in Salt Lake City and Goldstein Patent Law in New York. With over two decades of experience, Alexis has represented everyone from startups to Fortune 100 companies. Her practice covers patents, trademarks, licensing, disputes, and all things IP. You can learn more at siliconslopesip.com or connect on LinkedIn: linkedin.com/company/98808250 . Just a reminder—while we’re exploring legal topics, nothing shared in this episode should be considered legal advice. This content is for informational purposes only. For legal guidance specific to your situation, please consult a qualified attorney. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E087 - Answers to Common Digital Marketing Questions 26:31

21 weeks ago26:31

26:31

Are you grappling with digital marketing challenges? In this episode, I tackle some of the most pressing questions that small businesses face in today's online landscape. Not only that, this episode is also designed to provide you with actionable insights and strategies to elevate your digital presence. One of the key areas we explore is how to improve your website's search engine rankings. I share proven techniques that go beyond basic SEO, offering a comprehensive approach to boost your visibility in search results. Additionally, I delve into the crucial topic of measuring digital marketing success, providing you with the tools and metrics needed to accurately gauge the effectiveness of your campaigns and make data-driven decisions. But that's not all. I also shed light on the most common pitfalls that businesses encounter in their digital marketing efforts, helping you avoid costly mistakes. To round out the episode, I address effective social media marketing strategies, offering insights on how to leverage these platforms to engage your audience and drive meaningful results. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E086 - Successful Digital Marketing Strategies for Vet Clinics 26:31

23 weeks ago26:31

26:31

In this episode, I outline highly effective digital marketing strategies for veterinary clinics. I begin by highlighting the importance of a well-designed, user-friendly website, which serves as the cornerstone of a clinic's online presence, providing essential information for both potential and existing clients. I then explore the roles of SEO, content marketing, and blogging in enhancing visibility and authority. By creating engaging content that addresses pet owners' concerns, clinics can improve their search engine rankings and establish themselves as trusted experts, ultimately driving more foot traffic. Lastly, I discuss the significance of managing online reviews and optimizing location pages for local search. Positive reviews serve as influential social proof, while optimized location pages ensure clinics are easily found by local pet owners. By implementing these strategies, veterinary clinics can significantly enhance their online presence and attract more clients in a competitive market. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E085 - Proven Digital Marketing Strategies for Law Firms 30:31

25 weeks ago30:31

30:31

This episode explores key digital marketing tactics for law firms to boost their online visibility and attract more clients: SEO for Lawyers: We dive into effective search engine optimization strategies tailored for law firms, including keyword research, content optimization, and local SEO techniques to improve organic search rankings. Learn how to create high-quality, relevant content that addresses potential clients' legal questions and concerns. PPC Advertising with Google Ads: Discover tips for running successful pay-per-click campaigns to generate immediate results. We discuss keyword selection, ad copy best practices, and landing page optimization to maximize conversions from your Google Ads investment. Local Service Ads: Explore how Local Service Ads can directly connect law firms with potential clients in their area. We explain the benefits of LSAs, including the "Google Guaranteed" badge, and how to set up and optimize these hyper-local advertising campaigns. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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Episode 084 - Mastering Paid Search (PPC) for Law Firms with Mat Nelson 38:28

27 weeks ago38:28

38:28

In this episode, I chat with Mathew Nelson, a seasoned Paid Media Strategist with 15+ years of Google Ads expertise. Mat has successfully managed millions in ad spend across diverse industries, including e-commerce, automotive, home services, and legal. Mat provides valuable insights into PPC strategies specifically tailored for law firms, discussing both the opportunities and challenges. His approach focuses on building a solid strategy and adjusting tactics to suit each firm's unique needs and local market. Through continuous innovation and data-driven decisions, Mat ensures his campaigns deliver impactful results. If your law firm is looking to level up its PPC efforts, this episode is a must-listen! If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E83 - Measuring Podcast Advertising with Amelia Coomber 28:53

29 weeks ago28:53

28:53

In this episode, I talk to Amelia Coomber, a software engineer turned growth marketer with a 6-year track record of building and leading performance marketing teams for both high-growth DTC brands and B2B SaaS startups. Today we’ll talk about measuring the success of your podcast advertising. Over the past five years, the podcasting industry has experienced remarkable growth, with approximately 3.2 million active podcasts and over 200 million episodes available as of 2024. The audience has expanded significantly, with around 47% of Americans aged 12 and over reporting monthly listenership, reflecting a recovery from a slight decline in 2022. Additionally, the podcast advertising market is projected to reach $4.02 billion by 2024, driven by the high purchasing power of listeners, with 46% indicating they have purchased products after hearing ads on podcasts. Our conversation focuses on the advertising piece and how marketers can measure the success of their efforts. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E082 - Digital Marketing for Manufacturing Companies 16:06

31 weeks ago16:06

16:06

In today's digital-first business landscape, small manufacturers face unique challenges and opportunities when marketing to large corporations. The right digital marketing strategy can level the playing field, allowing smaller players to compete effectively with industry giants. By leveraging the power of online platforms and targeted digital tactics, small manufacturers can showcase their expertise, build credibility, and forge valuable connections with decision-makers in large corporations. In this episode I present seven essential digital marketing strategies that can help small manufacturers improve their online visibility, engage potential clients, and drive growth in a competitive B2B marketplace. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E081- Overcoming Marketing Challenges 19:35

33 weeks ago19:35

19:35

In this episode, I discuss the most common digital marketing challenges faced by small business owners. I share my insights and offer actionable solutions to help navigate this complex landscape. Many entrepreneurs and small business owners struggle with limited budgets, which can hinder their marketing efforts. We discuss cost-effective strategies that maximize impact without breaking the bank, emphasizing the importance of prioritizing marketing initiatives that yield the highest returns. Another critical issue is the absence of a structured marketing plan. We highlight the necessity of developing a comprehensive strategy that aligns with business goals and resonates with the target audience. By identifying and understanding their ideal customers, small business owners can tailor their marketing efforts for better engagement and conversion rates. Additionally, we explore the significance of measuring return on investment (ROI) and provide tools that can help track the effectiveness of various marketing channels. Finally, we tackle the challenges of building brand awareness and improving online visibility. In an increasingly digital world, establishing a strong online presence is essential for attracting and retaining customers. We offer best practices for leveraging social media effectively, enhancing brand recognition, and implementing strategies to boost search engine rankings. By addressing these common concerns, we empower small business owners to optimize their digital marketing efforts and achieve sustainable growth. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E080 - Telling Your Brands Story with Sarah Johnson 33:00

35 weeks ago33:00

33:00

I talked to Sarah Johnson, about telling your brands story using digital marketing. We discuss a wide range of digital marketing topics such as website design, brand story, use of AI for digital marketing. Sarah is co-founder and co-owner of Jambo Jon, a website development agency dedicated to supporting advanced entrepreneurs and growing businesses who deserve a web development team that helps them share their message, gain new customers, and uplift their community. You can connect with Sarah through her company site at jambojon.com/sarah-johnson-company-bio/ or on LinkedIn: https://www.linkedin.com/company/jambojon/ If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E079 - Choosing the Right Website Builder 27:45

39 weeks ago27:45

27:45

In the ever-evolving digital landscape, having a robust and visually appealing website is essential for any business seeking to establish a strong online presence. However, with a myriad of website builder platforms available, such as WordPress, Wix, Squarespace, Webflow, and Drupal, among others, the process of selecting the right one can be overwhelming. This episode provides a comprehensive guide to help you navigate the website builder landscape with confidence. We'll begin with a high-level overview, offering a broad understanding of the various platforms and their unique features. From there, we'll delve into a detailed comparison of design capabilities, functionality, and search engine optimization (SEO) considerations, ensuring you make an informed decision that aligns with your business goals and target audience. Whether you're a seasoned entrepreneur or a budding startup, this episode equips you with the knowledge and insights necessary to choose the website builder platform that best suits your needs. By the end, you'll have a clear understanding of the strengths and limitations of each platform, empowering you to make a well-informed choice that will propel your online success. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E078 Top Five Web Design Mistakes to Avoid 21:29

40 weeks ago21:29

21:29

In today's digital age, a well-designed website is a crucial asset for any business. However, embarking on a website redesign can be a daunting task, fraught with potential pitfalls. From a lack of clear goals and strategy to overlooking crucial elements like user experience (UX), content, SEO, and mobile responsiveness, the path to a successful redesign is riddled with challenges. This episode delves into the key considerations businesses must prioritize when hiring a digital agency for their website redesign. We'll explore the importance of setting realistic timelines, meticulous planning, and rigorous testing and quality assurance. By addressing these critical factors, businesses can ensure a seamless redesign process, resulting in a website that not only captivates visitors but also drives tangible results. Whether you're a seasoned entrepreneur or a budding startup, this episode offers invaluable insights and actionable strategies to navigate the complexities of website redesign. Tune in to gain a competitive edge and unlock the full potential of your online presence. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E077 How to Choose a Digital Marketing Agency 27:19

42 weeks ago27:19

27:19

In the crowded digital marketing landscape, selecting the ideal digital marketing vendor or partner can be a challenging endeavor. Digital Marketing Agencies often bombard you with jargon, acronyms, and buzzwords, making it difficult to discern substance from fluff. In this episode I explain how you can take a strategic approach and cut through the clutter to make an informed decision that aligns with your business goals. I’ll explain the following: Why it's crucial to understand the range of services offered, It’s vital to evaluate an agency's expertise and track record, The importance of of assessing their marketing approach and transparency, And other ways you can steer clear of common pitfalls. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E076 High Impact but Low Effort Tips to Boost Your Digital Marketing 24:32

44 weeks ago24:32

24:32

Running a business is time consuming and digital marketing isn’t always the first thing on your list. But you know you have to do it. In this episode, I want to help you out and provide you with a set of high impact but relatively low effort set of tips to supercharge your digital marketing. I will review 15 actionable tips to help small business owners like you improve your digital marketing efforts. I will discuss the importance of proper keyword research, and how you can easily improve your SEO through plugins and a SEO checkup. I’ll also touch on the importance of measuring your performance and keeping an eye on your reputation online. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E075 - Don't Underestimate Email Marketing 27:13

45 weeks ago27:13

27:13

According to Data and Marketing Association - UK, the average ROI for email marketing is $42 for every $1 spent, which translates to an impressive 4,200% ROI. So, if you are not using email marketing you might be losing out. In this episode, I will discuss: Reasons why email marketing works Types of marketing campaigns Examples of Successful campaigns by known brands How can a small business like yours can take advantage of email marketing? If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player. Please also like and share this episode with your friends and colleagues. Don’t forget to leave a review. You can write to me at connect@corneryourmarketpodcast.com…

Corner Your Market

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E074 - Why Backlinks No Longer Matter for SEO 27:16

46 weeks ago27:16