Welcome to the Rebrand Revolution. It gets us hot under the collar but should we give it the keys to the car and let it drive us over the edge? Sidonie Henbest explores the concept of passion, examining it as purpose, a compass for decision-making, and a personality trait. She asks why passion has taken centre stage in our modern lives, and notes t…

Welcome to the Rebrand Revolution. In this week's episode Sidonie unpacks one of the original gangstas of the pop-culture lexicon - Imposter Syndrome. She traces the history of Imposter Syndrome from humble origins in academia in the late 1970s through to its mega fame today, and asks who actually benefits from its existence. Sidonie proposes that …

Welcome to the Rebrand Revolution. From humble beginnings in healthcare, to an act of revolution in the civil right's era, to an $11 billion dollar industry. Self-Care has been on one hell of a journey since it first appeared in use in the early 20th Century. In this episode Sidonie Henbest explores the roots of self-care and the emergence of its e…

Welcome to the Rebrand Revolution. In this episode Sidonie explores the multifaceted nature of community, acknowledging its positive aspects such as safety, belonging, and connection, while also addressing the complexities and challenges that arise within communal dynamics. She emphasises the importance of understanding both the good and the bad si…

Welcome to the Rebrand Revolution. In this episode Sidonie unpacks one of the words that simultaneously thrills and fills us with dread. "Potential" - a favourite of parents, bosses, authority figures and the self-development crowd, she discovers why the word messes with our heads so much and what a take-back might allow us to find in ourselves. Fo…

Welcome to the Rebrand Revolution. In this episode Sidonie tackles the Inner Critic. Whether yours looks like a gremlin or one of the Real Housewives, chances are, it's trying to ruin a few good things for you. Sidonie talks about where the idea of the Inner Critic comes from and then walks us through the good, the bad, and the ugly of the term. Sh…

Sidonie introduces the Rebrand Revolution and asks us what if it is our own language and labels that is preventing us from becoming the best version of ourselves? She invites us to join her weekly as she calls out some of the pop-culture-psychology and leadership cliches that are holding us back and bring about big change in our minds and our lives…