show episodes
 
Straight talk with Stacey Brown Randall from Growth By Referrals and Sticky Client Experiences to help small business owners and solo-preneurs grow their business by generating referrals without asking and bringing in new clients in an authentic way so that you stay in your expert space (attorney, CPA, financial advisor, realtor, consultant, coach, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." Stacey's journey from business failure to business success p ...
 
Franchise Freedom is for corporate executives who are tired of the rat race, the politics, and the lack of control inside the corporate monster and are ready to break free. Your host, Giuseppe Grammatico is a successful corporate refugee who has worked on every side of franchising, from owning franchises, to working with franchisors, to helping others use franchising to escape the corporate grind. Get more great insights on franchising and entrepreneurship for people looking at career transi ...
 
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PROFIT With A Plan

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PROFIT With A Plan

Marcia Riner - Business Growth Strategist

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Marcia & her guests share business growth ideas so that you can create strategies that increase your profits, drives your growth, and plan for your future exit. Because a business work selling is also a business worth owning™️ Our informative topics cover areas around management, leadership, team building, marketing, sales, & pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can als ...
 
More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
 
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The Successful Lawyer Podcast

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The Successful Lawyer Podcast

Larry Weinstein, CPA, The CPA for Lawyers

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If you believe that success leaves clues, you’re in the right place. Welcome to The Successful Lawyer Podcast where we will interview the top successful lawyers and influeners in the legal profession. Hosted by the CPA for Lawyers, Larry Weinstein, we will be pulling back the curtain to discover their proven growth strategies including their mindset for success, marketing strategies, tactics, tools, and hacks. Larry Weinstein is a CPA, author, and consultant based in Houston, Texas and is kn ...
 
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show series
 
Marcia talks with author, podcaster, speaker & referral expert Stacey Brown Randall about how businesses can grow using referrals. For many, asking for referrals is awkward for both parties. Stacey teaches you can create great relationships with referral partners and customers that make it simple to get them and to multiply them by the dozens. It's…
 
Marcia talks with CPA and tax credit expert, Yuko Tsuchida about how business owners can obtain a variety of tax credits and incentives to grow their business. She explains how to credits and incentives work. Yuko also explains how important it is to have someone who focuses on these types of tax programs on your side. She says tax planning should …
 
I was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' pag…
 
When you generate referrals naturally, you get to avoid manipulation, incentivizing, and of course, the actual ask. However, when I tell people not to ask for referrals, they often pause and ask for more information. So, that is exactly what I will be giving you today. Resources and links mentioned in this episode can be found on the show notes pag…
 
Marcia talks with small business scaling expert, Leslie Hassler about the differences and timing between growing vs scaling. Leslie believes growth is constant and that you must prepare for it. Growing may need resources and have a slower return on that investment. Scaling is needed to support the growth and will often see faster rewards. Both grow…
 
Most law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recomme…
 
Today we’re talking all about everybody’s favorite topic: metrics! No matter how much you love (or loathe) metrics, get ready to dive into them because they are such an important piece for any small business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/204…
 
A client booked a coaching call recently. She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity. *** How's your law firm going? Download our fr…
 
Marcia talks with researching expert Sean Campbell about the importance of doing business research. Sean shares ideas and ways to gather research. There is so much data that can be gathered about our market, business, potential, and existing customers that increase the success of the business. Gathering data improves marketing, retention, costs, an…
 
So what exactly do we mean when we talk about your business's communities—and how can we break them down so that we can make decisions based on them? That’s what we will be discussing in this episode. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/203…
 
Join your host Giuseppe Grammatico and his guest Marcus Sheridan as they talk about how you can become a digital David in a land full of typical Goliaths. As the owner of IMPACT, Marcus shares how they help companies create in-house content creation teams that are truly world-class. He also touches on the main focus you need to have when creating c…
 
Businesses thrive or die based on the communities they surround themselves with. So, have you ever thought about your business’s communities? Communities are all about connections. Without these solid connections, it can be hard to keep your business growing. Erica Young is a life-long observer and student of networks. She brings those learnings to…
 
Marcia talks with operations expert Anne Hill about how to grow businesses by leveraging systems and people. When the owner is too involved in the daily operations of the business, it becomes a bottleneck. She encourages self-sufficiency and trust in your team to make decisions without you. Whether it is the first hire or the 100th, setting expecta…
 
All businesses evolve in some way. What you offer, how you offer your services, what your area of expertise is—we all level up, get clarification, and grow. It’s inevitable that at some point in your business ownership journey, your business will change. It can be frightening when you are in the thick of it, but it’s an important process for you to…
 
Marcia talks with SEO Optimizing Expert Brandon Leibowitz about how to get free advertising. He shares ways to reach more potential customers by using keywords to get Google and other search engines to find your site. Brandon also shares the dos & don'ts on creating backlinks for additional search ranking. Brandon has a gift for listeners at https:…
 
We made it to 200 episodes of the Roadmap to Grow Your Business Podcast, and I am so excited to be celebrating with you today! Thank you so much for all of your support throughout the years and for tuning in to the podcast each week. Now, when you hit a big milestone like this, the question becomes: how should we celebrate? Find out in this episode…
 
Marcia talks with Author, Director, & Chairman Lewis Schiff about scaling companies. His programs Birthing of Giants and Moonshots & Moneymakers help businesses grow exponentially. They are using innovative ideas & technology to grow. Leveraging the big ideas for your small business to grow quickly. Lewis has several great programs and lots of ways…
 
Today Naomi is back for part two of the conversation, where she will be sharing the number one trap that we might fall into when growing our businesses—based on our personality types. (Remember, if you want to take the Myers-Briggs assessment, you can visit her website Brand Whisperers.) Make sure to tune in! Resources and links mentioned in this e…
 
Join your host Giuseppe Grammatico in part 4 of this four-part episode on how you can find the franchise that best fits you. In the last part of this four-part series, Giuseppe discusses the final step of The 4-Step Franchise Freedom Process. After the intro call, consultation, and the part where you meet your top options for franchise companies, i…
 
Marcia talks with clarity coach Meredith Vaish about the value of taking a pause in your business in order to grow. Meredith explains the importance of taking time away to reset and re-engage. It's not always the mind that works through the problems but the energy and subconscious mind that needs the time to be creative. Meredith has a lot of resou…
 
Naomi Gora works as a brand agency that uses personality to identify how you are best likely to run a business, as well as the marketing channels you might deploy. She uses the Myers-Briggs personality assessment (those four-letter codes) to unlock cognitive functions of how you best operate. Listen in as she breaks down the five personality types …
 
Join your host Giuseppe Grammatico in part 3 of this four-part episode on how you can find the franchise that best fits you. 'Step #3' is when we give feedback on your ideal model after its conception in the second step of the franchise freedom process. In this episode, Giuseppe breaks down how 'Step #3' matches you with the different franchise com…
 
Do you ever feel like there are parts of your business that are going amazingly well? Things are happening in a way that feels good—in fact, it makes your heart sing. On the other hand, there are some things in your business that you know could use a little more time and attention. Well, you’re not alone. We’re all like that. However, there is a st…
 
Join your host Giuseppe Grammatico in part 2 of this four-part episode on how you can find the franchise that best fits you. After you find out that franchising really is for you, in this episode, Giuseppe discusses the step that comes after—Step #2: The Consultation. Here, Giuseppe goes over how the second step covers all the questions that will h…
 
Marcia talks with Metaverse expert Kate Hancock about doing business in the Metaverse. Kate suggests that we meet our customers in a place that they like to be. Stores and businesses are popping up everywhere and giving the customer a virtual reality experience like no other. This can really separate you from your competition. Virtual meeting space…
 
We’re all looking for momentum in our business. Sometimes it’s momentum just to get our day started, other times it’s momentum to push through on a big project. It could also be momentum to take the next big leap, which can be scary. So, how do you find your momentum? Listen in to find out! Resources and links mentioned in this episode can be found…
 
Join your host Giuseppe Grammatico in part 1 of this four-part episode on how you can find the franchise that best fits you. In this episode, Giuseppe goes over what can be expected in 'Step #1' of your introduction to franchising, or the 'Right Fit Intro Call.' Giuseppe lays down how the first call caters to the general questions on franchising th…
 
Marcia talks with sales expert Steve Johnson about strategies to improve your sales process. Steve believes that sales is a process. The sale occurs when 3 items are in place; grab their attention, the value is greater than the cost, and they trust you. Also, take the time from the beginning and bring your client up to speed so they have the time a…
 
The word “busy” has a heaviness and social definition to it that we used to wear as a badge of honor. Now, however, we are a little more clued into the fact that being busy isn’t necessarily a sustainable or good thing. For many people, it is simply a matter of feeling out of control when it comes to how they are spending their time. So, today I wi…
 
Join your host Giuseppe Grammatico and his guest, Stacey Brown Randall, the author of Generating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion. In this episode, Stacey shares the book's lessons that make you referable without having to ask and explains some of the reasons why clients don't refer, the three foundati…
 
Marcia talks with business transition sherpa & M&A advisor, Laurie Barkman about transition planning. There are many reasons to start planning as early as today. Laurie uses the Value Builder system to analyze gaps & improve the value of your company so that you can be better prepared for a transition as well as get the biggest price in return.Laur…
 
Today is a very fun episode, as we are going to be talking to a client of mine, Joey Vitale. He is an international speaker and business consultant, and he's constantly showing up in an inspiring way. In this episode, we will be discussing business protection and referral success. Resources and links mentioned in this episode can be found on the sh…
 
Join your host Giuseppe Grammatico with his guest, David Barnett. In this episode, David analyzes skills and experiences to discover what areas, industries, or types of businesses are suitable for someone. He provides actionable steps to list down all roles, responsibilities, and duties a person had and assess that to extrapolate the business that …
 
Marcia talks with author, innovator, & entrepreneur, Bob Berry of It's the User about our user's experience when working with us. So many businesses forget to test the usability of their site, products, or service losing potential customers as they fall through the cracks. These are costly losses that can easily be avoided. Bob has some great resou…
 
Is having someone share your content, service or offerings the same as asking for referrals? In my opinion, it all comes down to personal preference. So, to help you determine yours, I will be defining both scenarios. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/193…
 
Join your host Giuseppe Grammatico with his guest, Eddie Hill of Prosperous Internet Marketing Inc. In this episode, Eddie shares how he helps small businesses grow through his PROSPER formula. Here, he explains the seven items on the list for a business owner to become successful and the systems for effective marketing. In this episode you will le…
 
Marcia talks with author, entrepreneur, & consultant, Philippe Bouissou about his new paradigm to grow any business, Aligning The Dots. He believes that for any business to truly grow they must have alignment with their customers in all 4 of its axes; pain, perception, purchase & gain. We must align with our customers or we will never achieve succe…
 
In this episode, I want to address the use of "referrals" in people's marketing to get your attention in order to follow their strategies or do business with them. Oftentimes it will be a company using that word as clickbait to get you to look at their business simply because using the word "referrals" has a lot of power. Resources and links mentio…
 
Join your host Giuseppe Grammatico as he discusses the three takeaways from a recent national conference that he took part in. In this episode, Giuseppe reiterates the biggest stumbling block to business ownership: the tendency to chase the "dream" of a brand. Here, Giuseppe talks about the inner-work that needs to get done when researching a franc…
 
Marcia talks with Author, Podcaster, & Marketing Expert, Nikki Nash about the science of a marketing plan. Nikki discusses ways to maximize your marketing efforts by sticking to a marketing plan. Consistency is the magic and she believes that by using science and testing, your marketing will succeed. BONUS Section at the end!!! Nikki loves to conne…
 
Join your host Giuseppe Grammatico and his guests, Zach Beutler and Josh Skolnick of Horse Power Brands. In this episode, Zach and Josh talk about their biggest takeaways from over a decade-long franchising experience. For entrepreneurs, falling victims to the shoulda, coulda, woulda's of life are the biggest bumps to getting further in business. B…
 
Marcia talks with CPA & Financial Strategist Melissa Houston about how following your key numbers can drive your profits. Running your business off of a detailed financial plan gives you the guidance you need to make decisions. This plan will allow you to drive towards the goals you desire. The results are in the numbers. Melissa has a great 5 step…
 
The impact of customer referrals is undeniable. It’s an underutilized tool that will help you acquire new customers without making a big dent in your marketing budget. However, there are many questions circulating around how to incentivize the clients who are bringing in referrals—and how to build the right outreach for your clients. So, in this ep…
 
Marcia talks with credit & debt Attorney Jen Lee about the traps & benefits of business credit. The traps can truly affect your profitability. The benefits cut costs & open the doors to many opportunities. She also shared the facts that almost everyone has or has had credit challenges & to stop hiding from it. Credit can be fixed easier if you ask …
 
Do you ever wonder what it's like to operate a referable business and what it takes to get it there? How about hearing from a business owner who did it and is continuing to do it year in and year out. So join me for this episode as I talk to attorney Katherine Taylor about how she built her referable business. Resources and links mentioned in this …
 
Welcome to another episode of Franchise Freedom! Today, Giuseppe Grammatico is joined by Henry Lopez to talk about the proper way to converse with clients, which Henry and Giuseppe both have a lot of experience with and mostly share about what they learned by recognizing how certain aspects of the conversation feel. These kinds of impressions are w…
 
Marcia talks with money & energy master, Susan Glusica about how we unknowingly limit our profits. We can master our money by turning up our energy awareness. Susan brings a lot of make sense ideas with just a little 'woo' to bring financial abundance into our life & business. Susan has her theories, books, & training on her site @ www.SusanGlusica…
 
Do you know with precise clarity WHY you are referred? And I don't mean for the problem you solve. Your competitors solve the same problem as you... so why do your referral sources pick you to refer to? In this episode I'll explain why this matters (so very much) and how to find out why you are referred. Yes, I even give you the exact words to say.…
 
Marcia talks with peak performance coach, author, & CEO Colleen Biggs about simple ways to add more profits to your business. She shares several ways that ANY business use to provide additional passive income to their current business. Colleen has books, training, & value plus a network of business ladies at Leadupforwomen.com and her site colleenb…
 
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