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Roadmap to Referrals

Stacey Brown Randall

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You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals natur ...
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Every week Adam Scougall breaks down the nuts and bolts of creating a design life that is unique to you. Focused on the those considering a mid-career sea change, the show aims to support you in creating the ideal lifestyle business in design. Forget having to do it the way all of the other design moguls tell you 'it should be done'. You do you.
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show series
 
Ever dreamt of living in two countries while running your business? Join us for the final episode of our summer series where you’ll hear about my next guest doing just that! From setting boundaries to embracing digital nomadism, Sheila M. Wilkinson shares valuable insights on running a business from two countries. Tune in to discover how Sheila nav…
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In this episode, business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision. Mike's insights offer encouragement and practical advice for those facing similar challenges. Listen to how Mike i…
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Are you ready to prioritize profit in your business? In this episode, I discuss a crucial topic that many business owners shy away from - profitability. I also share personal anecdotes and lessons learned from my own journey towards profitability. From overcoming past financial challenges to implementing a popular profit strategy, I explain how the…
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Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business. Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggl…
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Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects. Neil Tyra realized the importance of video content marketing in the legal industry and ove…
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In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge. Learn about how Kathy identified the problem in her business, the resources she utilized to research available …
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In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings. By sharing the stories of these business owners, …
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Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business. If you've ever felt frustrated with the traditional, outdated methods of ask…
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Have you wondered how you can work successfully with your trades? Not so much just ‘on the job’ but so they keep you top of mind for client referrals rather than you continually bringing work to them? I want a share an experience from this week that I’d like you to consider keeping top of mind. Lets discuss! Hey guys its Adam Scougall of the So You…
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Sometimes, the key to unlocking referral success lies in asking the right questions. In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well. Listen in to discover what this challenge is and how it can revolutionize your approac…
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Want to know more about the power of accountability and support in building a successful business? In this episode, I chat with two amazing interior designers, Amy Peltier and Darci Heather. These two talented designers are not only business besties but also members of my Building a Referable Business coaching program. Amy and Darci share their ins…
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Have you wondered how you can create a higher reach than juts plugging away with mood boards and stories on Instagram? Today I want to talk about how you can spread the good word about what you do on other peoples podcasts. Let’s discuss. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and E…
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After overcoming any rookie mistakes you may have made with your referrals, let's dive into some next-level mistakes I see people make when trying to level up their referral game. From misconceptions about cultivating new referral sources to emotional decision-making that impacts referral generation, I'll share some common pitfalls to avoid. Join u…
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Hindsight is a powerful concept. If you look up the definition online, it says that it’s ‘the ability to understand and realise something about an event after it has happened, although you did not understand or realize it at the time’ Well today I want tom share 3 things I would do differently if I could turn back the clock in my design biz. Lets h…
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Have you ever wondered about the types of questions a business owner asks when they're working on building their referable business? In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. From consultants wondering about handwritten touchpoints to interior designers seeking advice on planting …
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Are you neglecting potential referral sources without even realizing it? Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process. In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll expl…
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Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does …
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To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how…
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Design biz in a tizz? Take my quiz and get your action plan over adamscougall.com/quiz It’s time for a question. Are you confident enough to speak passionately about what you do? Why not consider doing an event where you speak to your ideal audience? I got two client jobs out of one event and so can you! In today’s episode I want to discuss how you…
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Want to receive more referrals consistently? Start by mastering your thank you card. In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and m…
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It’s time for a question. Are you confident that your marketing efforts are hitting the mark? Did you know that most solopreneur interior designers I speak with say that their marketing efforts are falling way under the mark? The proof as to why? They don’t have clients. In today’s episode I want to discuss where I think we waste time and where our…
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Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to th…
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Let me ask you a question? Have you wondered about Podcasts and what they do for the person who created it? Have you considered starting a podcast? Today I want to walk you through why I did this and 3 reasons you could consider starting a podcast in the near future. Let’s chat! Hey guys its Adam Scougall of the So You Want To Be An Interior Design…
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Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refe…
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Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21. This show …
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We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few membe…
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Is your new design Biz in a tizz? *Get clarity, and take the quiz over at adamscougall.com/quiz Let me ask you a question? Have you heard a fair bit of discussion about starting an email list and wondered why you need to do this at all? So many designers fail to start an email list, or when they create one, fail to nurture it. Believe me, I have no…
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There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two …
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Have you heard the noise lately about 'niching' down in your Interior Design business? What is a niche anyway? Why do you need to consider this when you love to do so many design styles and want to be available for the majority of people? This week I delve into the idea of finding your 'niche' and give you my thoughts. Is niching down into one area…
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Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her …
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Do you have a less than stellar track record of generating quality business referrals? Does that all elusive 'new client' fail to show up time and time again, even though you have told everybody you know that you are ready to serve? Bring on that next client! if so, you are certainly not alone. The reason we are not getting the right referrals is b…
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When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Gen…
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Let me ask you a question? Have you been considering getting into the design industry, but worried that you are too old? In today's episode, I want to speak with you about this topic and provide some much needed clarity on the value of starting a design business at a mature age. Hello again! It's Adam Scougall of the So You Want To Be An Interior D…
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While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as…
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Let me ask you a question? Have you always thought that if you secured a client who had a project in a luxury postcode, and they had chosen you as their designer-you had made it? They might have some odd demands, maybe even be a little controlling, but you’re sure you can work through it right? Well maybe you can or maybe you can’t. Let’s discuss s…
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As we enter a new year, it's crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. I also share three key referral strategies and a bonus tip to maximize your referral potential. Stay tuned for more e…
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Let me ask you a question? Have you always thought that you needed to quit your day job to be an interior designer? Have you dreamed of putting enough money away to finally say goodbye to your Corporate life and disappear into the design sunset? Lots of money, great clients and creatively fulfilled? Well in this episode I’m going to tell you 3 reas…
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Have you ever wondered how successful entrepreneurs make decisions without regrets? People ask me from time to time how I came up with the model of how I run my business. It wasn’t easy and didn’t happen overnight, but it has served me well. In this episode, I share the story of a pivotal moment in my early 20s that shaped my mindset and decision-m…
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How you can improve what's going on in your current design career? *Take the quiz over at adamscougall.com/quiz Hey everyone! It’s Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to Season 2 and EPISODE 14. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in bu…
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Referrals are not just a one-off tactic; they can be so much more. In our earlier episodes, I highlighted the importance of clarity and understanding your referral data to set achievable goals. This episode builds upon that foundation and focuses on identifying and closing the gaps hindering your referral success. This episode will help you align y…
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Hey everyone! It’s Adam Scougall of the So You Want to Be an Interior Designer podcast, and welcome to Season 2 and EPISODE 13. This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5. My aim is to help you balance your time and mak…
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Setting clear referral goals is essential for building a successful and referable business. Now that we know the three keys to clarity and gathered our past referral data, it's time to take the next step and start calculating our referral goals for 2024. After you've calculated your referral goals, share them with me. Let's celebrate your progress …
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In our last episode, I shared the three key factors to consider when setting referral goals. This week, we go even deeper and focus on the second key factor - having the right data from your past referrals to inform your decisions for the future. Today, I take you through how to gather this data and provide you with a free worksheet to make the pro…
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Happy New Year! I hope you're off to a fantastic start and ready to make this year your best one yet. As we kick off the new year, I want to help you gain clarity and set the right goals for referrals in 2024. So, let's get started! In this episode, we're going to break down the importance of capacity, understanding your past results, and clarifyin…
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Are you prepared for unexpected challenges in your business? Learn how to life-proof your business with tips from our guest, Chelsea Brinkley. Life-proofing your business is attainable, even if you're a solopreneur, and it can significantly impact how your business adapts to various circumstances. Chelsea shares valuable insights and tips on how to…
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*Final episode for 2023 Let me ask you a question? Do you reflect on the year that was? Do you take action to ensure the mistakes aren’t repeated, and that you are geared for absolute success in the new year? Let’s discuss… Today the 3 things are questions you need to ask yourself, so you can enter the new year with self assurance. They may not be …
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As the year comes to an end, it's the perfect time to look back and evaluate our referral strategies. Join us as we reflect on the past year and think about how to maximize our referrals in the new year. In this episode, I explore some observations I've made about referrals, including outdated referral advice still being taught today, the spread of…
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As we approach the end of the year, it’s time to reflect on the past and plan for the future. Goal setting is not just about what you want your business to achieve; it's about envisioning the life you want to live. During this episode, we explore the importance of setting goals that align with your long-term vision. Whether it's a five-year, ten-ye…
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Let me ask you a question? How much energy are you putting into creating income streams that don’t just involve you running after interior design projects? Do you have a backup income stream that you can tap into when things get too quiet? Today I want to break down 5 ways that you could make additional income that don’t involve a design client. He…
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Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business. Since we're in the final month of this year, now is a great time to reflect on your referral blind spots. …
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