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Roadmap to Referrals

Stacey Brown Randall

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You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals natur ...
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Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricin ...
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Every week Adam Scougall breaks down the nuts and bolts of creating a design life that is unique to you. Focused on the those considering a mid-career sea change, the show aims to support you in creating the ideal lifestyle business in design. Forget having to do it the way all of the other design moguls tell you 'it should be done'. You do you.
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I believe that the right boundaries can give you the freedom to thrive in your business. But what does that really mean? Freedom doesn't necessarily mean lounging on a beach all day; it's more about feeling in control and energized by your work while still having time for family and personal projects. Tune in to learn how I simplified my offerings …
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/448. Frustrated with the complexities of marketing your law firm effectively? Join Moshe Amsel and Gary Sarner, a seasoned expert in non-digital legal marketing, as Gary reveals crucial insights on optimizing your firm's marketing strategy through traditional channels like billb…
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Are you having trouble getting referrals despite your best efforts? You're not alone! If you've ever wondered, "I'm doing everything right, so why aren't I getting referrals?" then this episode is for you. I'll explain the 5 key reasons why your referral efforts might not be giving you the results you want. Resources and links mentioned in this epi…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/447. Curious about how acquiring a law firm can accelerate your own law firm's growth? Join Moshe Amsel and Tom Lenfestey, founder and CEO of the Law Practice Exchange, as Tom describes the benefits and strategies behind buying a law firm. In this episode, Moshe and Tom dive int…
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Feeling overwhelmed and in need of a reset as we head into the final months of the year? Join me on a journey to declutter the mind and reset for success. Get ready to tackle the rest of the year with a clear plan of action. Tune in for tips on how to reset, refocus, and get back on track in both business and life. Resources and links mentioned in …
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/446. Do you want to make the most out of your marketing spend? Join Moshe Amsel and Arya Firoozmand, an attorney and founder of Overture, as Arya delves into the transformative potential of a platform that revolutionizes attorney-to-attorney referrals. This platform allows you t…
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Ever heard the stat that 91% of customers say they'd give referrals, but only 11% of salespeople ask for referrals? Survey results can be misleading when it comes to generating referrals. Find out why clients may not refer just because they say they would if asked. It's all about the context and circumstances. Let's break it down and uncover the re…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/445. Are you struggling to find joy and fulfillment in your law firm? Join Moshe Amsel and Jordan Ostroff, author of "Love Your Law Firm: A Roadmap to the Law Firm You Always Wanted," as Jordan shares his insights on creating a business that brings joy and fulfillment while main…
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Are you craving predictability in your business? In this episode, we are diving into the topic of predictability in business and how it relates to leads, clients, and cash flow. We explore the key actions and mindset shifts needed to control predictability in your business and referrals. From nurturing referral sources to executing a repeatable cli…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/444. Are you ready to unlock the secrets of effective law firm branding and marketing? Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law fi…
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Phil Crowley is an attorney and a second-year member of my coaching program, Building a Referable Business. Hear firsthand from Phil about his experience in BRB and how he transformed his business by implementing systematic and regular referral strategies. Phil shares his journey of increasing his referrals by 300% in just 7 months using the strate…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/443. Do you want to unlock the power of referrals for your law firm without awkwardly asking for them? In this episode, Moshe Amsel sits down with referral marketing expert, Stacey Brown Randall, to dive deep into her proven strategies for generating a steady stream of high-qual…
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Are you ready to supercharge your referral strategy? In this episode, we'll build on last week's topic and discuss the factors that can impact how quickly you receive referrals. We explore the role of mindset, network connections, and identifying key referrers in maximizing your referral potential. Tune in to gain valuable insights on building a re…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/442. Welcome back to another insightful episode of the Profit with Law Podcast! In today's episode, Moshe Amsel speaks with Paula Veloza, VP of Commercial Strategy at Vinali Group. Vinali Group specializes in nearshore outsourcing solutions tailored for law firms, offering servi…
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Are you planting referral seeds but unsure of when they'll sprout? In this Q&A episode, I answer a listener's question about the timeline for referral seeds to bear fruit. I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your …
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/441. Welcome to the Profit with Law Podcast! In today's episode, Moshe Amsel and Mitch Asser explore the game-changing role of artificial intelligence (AI) in business, particularly for law firm owners. Discover how tools like Feedly, Zapier, and Chat GPT can transform your busi…
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We just wrapped up an amazing summer series on the podcast where business owners shared how they solved pressing problems outside of their zone of genius. Check out my reflections in this episode. If you missed any of the episodes in this series, I highly recommend going back and listening to them. You can start at episode 312 and work through each…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/440. Welcome to another insightful episode of the Profit with Law Podcast! In this episode, Moshe Amsel engages in a fascinating conversation with Jason Cercone, the founder and CEO of Bombtrack Media. Jason recounts his unique journey into podcasting, which began out of spite f…
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Ever dreamt of living in two countries while running your business? Join us for the final episode of our summer series where you’ll hear about my next guest doing just that! From setting boundaries to embracing digital nomadism, Sheila M. Wilkinson shares valuable insights on running a business from two countries. Tune in to discover how Sheila nav…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/439. Welcome to the Profit with Law Podcast! Joining us today is Eduardo Briceno, a renowned keynote speaker, facilitator, and author who has dedicated his career to fostering cultures of learning and high performance. In this episode, Eduardo sheds light on the power of the gro…
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In this episode, business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision. Mike's insights offer encouragement and practical advice for those facing similar challenges. Listen to how Mike i…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/438. In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks t…
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Are you ready to prioritize profit in your business? In this episode, I discuss a crucial topic that many business owners shy away from - profitability. I also share personal anecdotes and lessons learned from my own journey towards profitability. From overcoming past financial challenges to implementing a popular profit strategy, I explain how the…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/437. Welcome to another insightful episode of the Profit with Law Podcast! In today's episode, Moshe Amsel is joined by retirement plan expert, Courtenay Shipley, to delve into the intricacies of retirement planning as a business owner. This conversation explores everything from…
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Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business. Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggl…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/436. Welcome to another episode of the Profit with Law Podcast! In this episode Moshe Amsel sits down with Adam Williams, the founder of Rust Belt Business Law and Pennywise Tax Strategies. Adam shares invaluable insights on embracing an entrepreneurial mindset, the importance o…
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Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects. Neil Tyra realized the importance of video content marketing in the legal industry and ove…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/435. Welcome back to the Profit with Law Podcast! In today's episode, we delve into the transformative power of support staff and effective delegation with our special guest, Gina Cotner, founder, and CEO of Athena Executive Services. Gina shares her journey from an executive as…
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In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge. Learn about how Kathy identified the problem in her business, the resources she utilized to research available …
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/434. Doug Bradley, the president and founder of Everest Legal Marketing, joins Moshe Amsel to break down the intricacies of optimizing your marketing budget for immediate returns and long-term growth. In today's episode, you'll learn why focusing on SEO and Local Services Ads (L…
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In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings. By sharing the stories of these business owners, …
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/433. In this episode, Moshe Amsel dives deep into the crucial role of technology in law firms with special guest Karen McDonald, founder of Wise Owl Legal Software and Cascade Accounting. Moshe and Karen explore the challenges and benefits of transitioning to paperless processes…
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Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business. If you've ever felt frustrated with the traditional, outdated methods of ask…
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Have you wondered how you can work successfully with your trades? Not so much just ‘on the job’ but so they keep you top of mind for client referrals rather than you continually bringing work to them? I want a share an experience from this week that I’d like you to consider keeping top of mind. Lets discuss! Hey guys its Adam Scougall of the So You…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/432. Welcome back to the Profit with Law Podcast! In today's episode, we're diving deep into the powerful world of podcasting with industry expert Traci DeForge, founder and CEO of Produce Your Podcast. Traci brings a wealth of knowledge from her extensive background in broadcas…
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Sometimes, the key to unlocking referral success lies in asking the right questions. In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well. Listen in to discover what this challenge is and how it can revolutionize your approac…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/431. In this Law Firm Growth Summit 2021 session replay, Allison Williams shares how to CRUSH your marketing chaos, so that you have time to spend on the things you enjoy. Are you one of the countless lawyers who understands the importance of marketing, but find it really challe…
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Want to know more about the power of accountability and support in building a successful business? In this episode, I chat with two amazing interior designers, Amy Peltier and Darci Heather. These two talented designers are not only business besties but also members of my Building a Referable Business coaching program. Amy and Darci share their ins…
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Have you wondered how you can create a higher reach than juts plugging away with mood boards and stories on Instagram? Today I want to talk about how you can spread the good word about what you do on other peoples podcasts. Let’s discuss. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and E…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/430. In this Law Firm Growth Summit 2022 session replay, Sharon Christie shares 5 simple steps for getting a consistent flow of new clients. Great clients are the lifeblood of all law firms, but many lawyers are not prepared for client development. Lawyers know that they must ge…
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After overcoming any rookie mistakes you may have made with your referrals, let's dive into some next-level mistakes I see people make when trying to level up their referral game. From misconceptions about cultivating new referral sources to emotional decision-making that impacts referral generation, I'll share some common pitfalls to avoid. Join u…
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Hindsight is a powerful concept. If you look up the definition online, it says that it’s ‘the ability to understand and realise something about an event after it has happened, although you did not understand or realize it at the time’ Well today I want tom share 3 things I would do differently if I could turn back the clock in my design biz. Lets h…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/0429. In this Law Firm Growth Summit 2021 session replay, Mark Homer, Founder of GNGF, gives us an easy strategy to have content across all channels your potential clients may be using. You know that a content strategy is important. However, your potential clients are spending m…
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Have you ever wondered about the types of questions a business owner asks when they're working on building their referable business? In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. From consultants wondering about handwritten touchpoints to interior designers seeking advice on planting …
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/428. Are you tired of your law firm being stuck in the startup stage? If you’re ready to kickstart the growth of your business, then this episode is for you! In this Law Firm Growth Summit 2022 session replay, Ronnie Deaver, founder of NoBull Marketing, explains how to use Googl…
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Are you neglecting potential referral sources without even realizing it? Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process. In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll expl…
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/427. In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engi…
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Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does …
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Send us a text Shownotes can be found at https://www.profitwithlaw.com/426. Running a law firm always comes with tough challenges. It is not enough to know you need to make tough decisions; you also need to know how to make correct ones. You’ve got to ask the right questions: How do you enact women empowerment? When should you hire vs when should y…
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To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how…
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