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Infrastructure is—finally—having its moment. From transit systems to supply chains, policymakers, entrepreneurs, and others are evaluating whether our civic infrastructure is up to the task of supporting a growing—and warming—globe. In each episode of Beneath the Surface, we explore some of the most complicated challenges facing our world, and talk to the people who are rolling up their sleeves to build solutions. Find out more about Stripe Press: https://press.stripe.com
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Sub Club by RevenueCat

David Barnard, Jacob Eiting

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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
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Choose Optimism

Optimist International

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Learn how the live an Optimistic life with Optimist International. Optimist International is an International Service club with the Mission of Bringing out the Best in Youth, Ourselves and our Communities
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Trade Renaissance Ltd. (TRL) is a full turnkey technologies solutions hub and the next-generation supply chain, enabling global business by connecting the world to China. Our general orientation is concentrated at the intersection of Greater China inbound and outbound opportunities to empower our clients overseas with the best from China, where new markets, quality supplies, innovative solutions and integrated services converge to create new synergies. (Come and discover more high quality re ...
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show series
 
On the podcast: Val Agostino talks about the importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever. Key Takeaways: 📉 Ad-based revenue models too often lead to a degraded user experience. For ad-supported products, the real custo…
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Today's topic is a super idea to get the whole community involved in raising funds for a community park, helping kids and making a difference! Larry Harper from the Spencerville and District Optimist Club is here to tell us how his club gets everyone involved to raise more that $30k, from having the youth who are involved in the culinary arts plan,…
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Here is another interesting "Fundraising" idea from Marlene Phillips a member of the Riverside Optimist Club. Marlene tells us how to start a Euchre Tournament. What, you have no idea what Euchre is? Well, she will give you all the details and how fun this event can be not only a fun way to raise money in the community but also be a great social ev…
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On the podcast: Marcus Burke talks about the past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting. Key Takeaways: ⍰ Why Meta Ads? Its vast reach and precision targeting make Meta the best platform for discovery. Ads seamlessly integrate with organi…
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On the podcast: David talks about the many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’t plan a big app launch. Top Takeaways: 🔄 Continuous evolution over big bangs: For subscription apps, frequent updates create enduring value, outpacing the impact of sparse, major laun…
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On the podcast: RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in 2023 isn’t as bad as it may seem. Key insights: 📈 Optimize conversion rates: With a 1.7% average conversion rate from downloads to paying subscribers, there's a wide gap indicating room for improvemen…
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Danny Rodgers, Past Optimist International President, tells us his optimist story and talks about the Optimist Creed Series: "To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.By Optimist International
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Nick Prillaman, Past Optimist International President, tells his optimist story and talks about the Optimist Creed Series: "To give so much time to the improvement of yourself that you have no time to criticize others."By Optimist International
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On the podcast: How to build a content marketing flywheel, the importance of content that’s inherently valuable, and why you shouldn’t give up on content marketing even if your early attempts only get a few views. 🛠️ Validate your app idea with minimal resources. Use a simple mock-up and some way to drive paid or organic traffic to gauge interest b…
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On 25th January, Apple published its guidance on how it would comply with the EU’s Digital Markets Act (DMA). The response, in keeping with Apple’s response to other demands for reforms, effectively disincentivizes most apps from taking advantage of the changes. The changes are complex and confusing, and the answer to whether apps should make chang…
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On the podcast: The strategic pitfalls in modeling Total Addressable Market, how freemium should work, and why Surfline’s current success was actually 38 years in the making. Top Takeaways: 🎯SAM not TAM — The total addressable market (TAM) provides an overview of the market's potential size, but it's too general for strategic purposes. The servicea…
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On the podcast: Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app. 💡 The Power of a Single Metric: Concentrating on just one key metric can be remarkably effective. In the early stages, it's common to take on too much. By zeroing in on a solitary metric, it becomes s…
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On the podcast: How to pitch your app to the press, the importance of focusing on differentiation, and why customizing your pitch to an individual writer is so much more effective. Top Takeaways: PR for user acquisition (UA) is best suited for acquiring very specific users. If you’re looking for big numbers then there are better channels to use. Bu…
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On the podcast: Phil's Subscription Value Loop framework, what it means to create robust value for customers, and why A/B testing shouldn't be your first step in price optimization. Top Takeaways: 📈Quantitative growth models can help inform your growth strategy. These models are built around key user actions and growth loops incorporating variables…
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Join us as Lou Moss, a member of the Clinton Township Area Optimist Club tells her optimist story and how it changed her life. A member for over 30 years serving the organization as a Club President, District Lt. Governor, District Governor, International Vice President and much more. She made lasting relationships and met and married her husband D…
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On the podcast: Profitably scaling TikTok ads, price optimization, and what the team learned from burning hundreds of thousands of dollars on Instagram ads. Top Takeaways 📈 Use Micro-Influencers for Early Growth: Niche influencers with between 10k-100k followers provide a direct source to a highly relevant audience. Ladder incentivized Instagram in…
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On the podcast: Landing PR for a niche app, negotiating strategic partnerships, and pretending to have an app helped validate that he should build one. Top Takeaways 🚀 Validate Early and Build Smartly: Start by validating your app idea with minimal investment — even just an image or a spreadsheet. Once validated, focus on creating an MVP that deliv…
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Our guest today is Tom Neal in a discussion about leadership through Junior Optimist International (JOI) a valuable opportunity for young people to develop and enhance their leadership skills while making a positive impact on their communities. Junior Optimist International is the youth branch of Optimist International, a service organization that …
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Join us as we learn about a program to help disadvantaged youth in the community, our guest today is Elaine Lyon from the Central Macomb Optimist Club and "Shop with the Sheriff" community event. This kind of initiative plays a crucial role in supporting disadvantaged youth and ensuring they have the necessary school supplies and clothing to start …
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On the podcast: The ultimate freemium strategy, making low-risk bets with potentially asymmetrical outcomes, and how Aaron bounced back after almost running out of money. Top Takeaways 📐As an app startup, while in the early stages of growth, you need to find the one KPI that you’re going to choose to focus on. “Startups can do one thing, barely,” s…
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Join us as Rose Medley from the Caribbean District tells her optimist story. She also tells us about the importance of volunteering and how getting the youth in the community volunteering early so that they become life-long volunteers. We will also learn us about the Childhood Health and Response Mission (CHARM), responding to the community needs.…
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On the podcast: How to profitably scale performance marketing, hard vs soft activation, and why you should keep an extra close eye on your marketing spend in November. Top Takeaways ⬇️ To effectively scale your performance marketing, grasp your app's funnel from the top down. Start by honing in on app installs, enabling both you and the algorithms …
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Join us as our guest Marc Katz tells his optimist story of community service with the Royal Oak Optimist Club. He tells about his experience as the Optimist International Foundation President and gives us advice about governance within clubs. Marc has been a member since 2001 and served on various club, district and international committees.…
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Join us today as we discuss the 2023-2024 Essay Contest with Sherry Reginai, Michigan District Chairperson. Sherry has been an Optimist for more than 25 years and has been involved an Essay Contest Liaison with Optimist International for the past eight years. She gives us an update on how to run a successful Essay Contest.…
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On the podcast: Spinning off a new product from secondary product market fit, the journey of getting into YC, and the give and take of raising venture capital. Top Takeaways 🥾 Ground expectations for launching a bootstrapped business — prepare for years of challenges and minimal initial revenue while adapting, learning, and growing over the long te…
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On the podcast: The B2B opportunity for B2C apps, the App Store alone being bigger than most Fortune 500 companies, and which current or future company will build the Berkshire Hathaway of consumer subscriptions. Top Takeaways 📱 The App Store ecosystem is far from saturated. With a nearly doubled revenue from content being purchased since 2019 and …
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On the podcast: whether or not to increase your price, how to execute if you do, and why price increases often impact growth more than retention. Top Takeaways 💳 Should you raise your app’s prices at all? It’s one of the most impactful ways of increasing lifetime value and revenue so the answer is yes: you should definitely consider raising prices.…
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Russ Thomas & Janice Norman tell us about the single largest Oratorical Contest in Optimist International, in Forsyth County, Georgia. This oratorical contest gives over 5,000 students the opportunity to complete in public speaking. Learn how they started it, how they are able to create relationships with approximately 50 schools and coordinate it …
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