Infrastructure is—finally—having its moment. From transit systems to supply chains, policymakers, entrepreneurs, and others are evaluating whether our civic infrastructure is up to the task of supporting a growing—and warming—globe. In each episode of Beneath the Surface, we explore some of the most complicated challenges facing our world, and talk to the people who are rolling up their sleeves to build solutions. Find out more about Stripe Press: https://press.stripe.com
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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
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Podcast by SSFC Podcast
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Learn how the live an Optimistic life with Optimist International. Optimist International is an International Service club with the Mission of Bringing out the Best in Youth, Ourselves and our Communities
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Trade Renaissance Ltd. (TRL) is a full turnkey technologies solutions hub and the next-generation supply chain, enabling global business by connecting the world to China. Our general orientation is concentrated at the intersection of Greater China inbound and outbound opportunities to empower our clients overseas with the best from China, where new markets, quality supplies, innovative solutions and integrated services converge to create new synergies. (Come and discover more high quality re ...
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It's patriotic, optimistic and lots of fun, join us as we learn about the Avenue of Flags from Mike Athmer of the Kettering Dorwood Optimist Club. Mike will tell us how to start and maintain this great fundraiser starting with any size club be they small, medium or large.By Optimist International
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Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money
45:57
45:57
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On the podcast: Val Agostino talks about the importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever. Key Takeaways: 📉 Ad-based revenue models too often lead to a degraded user experience. For ad-supported products, the real custo…
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Fundraising: Spencerville and District Dinner Auction
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Today's topic is a super idea to get the whole community involved in raising funds for a community park, helping kids and making a difference! Larry Harper from the Spencerville and District Optimist Club is here to tell us how his club gets everyone involved to raise more that $30k, from having the youth who are involved in the culinary arts plan,…
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Fundraising: Euchre Tournament with Marlene Phillips
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Here is another interesting "Fundraising" idea from Marlene Phillips a member of the Riverside Optimist Club. Marlene tells us how to start a Euchre Tournament. What, you have no idea what Euchre is? Well, she will give you all the details and how fun this event can be not only a fun way to raise money in the community but also be a great social ev…
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Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant
1:01:42
1:01:42
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On the podcast: Marcus Burke talks about the past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting. Key Takeaways: ⍰ Why Meta Ads? Its vast reach and precision targeting make Meta the best platform for discovery. Ads seamlessly integrate with organi…
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Fundraising: Pool Tournament with Chris Giarde
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In this episode on the topic of "Fundraising" we hear from Chris Scott a member of the Helena Optimist Club about a fundraiser that began as a memorial for a former member. Learn how the club started a Pool Tournament that might be a something you might be able to do in your community.By Optimist International
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Fundraising: Striping Program with Bob Pancich
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Join us as we learn about the Striping Program with Bob Pancich from the Uptown Great Falls Optimist Club. He tells us how to start a parking lot striping program in your club.By Optimist International
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Lessons from a Lackluster Launch — David Barnard, Weather Up
1:02:23
1:02:23
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On the podcast: David talks about the many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’t plan a big app launch. Top Takeaways: 🔄 Continuous evolution over big bangs: For subscription apps, frequent updates create enduring value, outpacing the impact of sparse, major laun…
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Fundraising: Camel Races with Charles Snyder
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We begin a new fundraising series to help clubs learn about different ideas across the Optimist International. Join us in learning about the Camel Races - Charles Snyder from the West Branch Optimist Club talks about how to start this fun event in your club variations and all.By Optimist International
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The Future of Subscription Apps (Why We’re So Excited For 2024)
42:53
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On the podcast: RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in 2023 isn’t as bad as it may seem. Key insights: 📈 Optimize conversion rates: With a 1.7% average conversion rate from downloads to paying subscribers, there's a wide gap indicating room for improvemen…
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10. Optimist Creed Series: "To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble."
30:29
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Danny Rodgers, Past Optimist International President, tells us his optimist story and talks about the Optimist Creed Series: "To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.By Optimist International
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9. Optimist Creed Series: "To give so much time to the improvement of yourself that you have no time to criticize others."
27:35
27:35
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Nick Prillaman, Past Optimist International President, tells his optimist story and talks about the Optimist Creed Series: "To give so much time to the improvement of yourself that you have no time to criticize others."By Optimist International
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Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro
53:31
53:31
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On the podcast: How to build a content marketing flywheel, the importance of content that’s inherently valuable, and why you shouldn’t give up on content marketing even if your early attempts only get a few views. 🛠️ Validate your app idea with minimal resources. Use a simple mock-up and some way to drive paid or organic traffic to gauge interest b…
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8. Optimist Creed Series: "To wear a cheerful countenance at all times and give every living creature you meet a smile."
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Ron Huxley, Past Optimist International President, tells his optimist story and tells us about the Optimist Creed Series: "To wear a cheerful countenance at all times and give every living creature you meet a smile."By Optimist International
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7. Optimist Creed Series: "To forget the mistakes of the past and press on to the greater achievements of the future."
24:48
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Patsy Garner, Past Optimist International President, tells her story and tells us about the Optimist Creed Series: "To forget the mistakes of the past and press on to the greater achievements of the future."By Optimist International
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6. Optimist Creed Series: "To be just as enthusiastic about the success of others as you are about your own."
26:04
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Dave Bruns, Past Optimist International President, tells his story and talks to us about the Optimist Creed Series: "To be just as enthusiastic about the success of others as you are about your own."By Optimist International
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Apple’s Response to the EU’s DMA: What Developers Need to Know
1:07:36
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On 25th January, Apple published its guidance on how it would comply with the EU’s Digital Markets Act (DMA). The response, in keeping with Apple’s response to other demands for reforms, effectively disincentivizes most apps from taking advantage of the changes. The changes are complex and confusing, and the answer to whether apps should make chang…
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5. Optimist Creed Series: "To think only of the best, to work only for the best, and to expect only the best."
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Ken Garner Past Optimist International President, tell their stories and talk about the Optimist Creed Series: "To think only of the best, to work only for the best, and to expect only the best."By Optimist International
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How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline
43:19
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On the podcast: The strategic pitfalls in modeling Total Addressable Market, how freemium should work, and why Surfline’s current success was actually 38 years in the making. Top Takeaways: 🎯SAM not TAM — The total addressable market (TAM) provides an overview of the market's potential size, but it's too general for strategic purposes. The servicea…
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4. Optimist Creed Series: "To look at the sunny side of everything and make your optimism come true."
27:47
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Mark Weinsoff, Past Optimist International President, tells his optimist story and tells us about the Optimist Creed Series: "To look at the sunny side of everything and make your optimism come true."By Optimist International
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3. Optimist Creed Series: "To make all your friends feel that there is something in them."
25:36
25:36
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Rebecca Butler-Mona, Past Optimist International President tells her story and talks about the Optimist Creed Series: "To make all your friends feel that there is something in them."By Optimist International
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Lessons from 121 A/B Tests - Kenneth Schlenker, Opal
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47:16
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On the podcast: Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app. 💡 The Power of a Single Metric: Concentrating on just one key metric can be remarkably effective. In the early stages, it's common to take on too much. By zeroing in on a solitary metric, it becomes s…
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2. Optimist Creed Series: "To talk health, happiness and prosperity to every person you meet."
21:43
21:43
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Bob McFadyen, Past Optimist International President, tells his story and talks with us about the Optimist Creed Series: "To talk health, happiness and prosperity to every person you meet."By Optimist International
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1. Optimist Creed Series: "To be so strong that nothing can disturb your peace of mind."
24:38
24:38
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Robert "Bob" Garner, Past Optimist International President tells his optimist story and then talks with us about the Optimist Creed Series: "To be so strong that nothing can disturb your peace of mind."By Optimist International
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How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch
56:21
56:21
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On the podcast: How to pitch your app to the press, the importance of focusing on differentiation, and why customizing your pitch to an individual writer is so much more effective. Top Takeaways: PR for user acquisition (UA) is best suited for acquiring very specific users. If you’re looking for big numbers then there are better channels to use. Bu…
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Canadian Childhood Optimist Foundation with Tim Bell
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23:10
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Join us as we talk to Tim Bell, the President of Canadian Childhood Optimist Foundation (CCOF). We learn about the difference between the Optimist International Foundation in the United States. Tim talks about the programs that CCOF has and scholarship programs.By Optimist International
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The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth
1:28:04
1:28:04
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On the podcast: Phil's Subscription Value Loop framework, what it means to create robust value for customers, and why A/B testing shouldn't be your first step in price optimization. Top Takeaways: 📈Quantitative growth models can help inform your growth strategy. These models are built around key user actions and growth loops incorporating variables…
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Join us as Lou Moss, a member of the Clinton Township Area Optimist Club tells her optimist story and how it changed her life. A member for over 30 years serving the organization as a Club President, District Lt. Governor, District Governor, International Vice President and much more. She made lasting relationships and met and married her husband D…
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Junior Optimist International with Fatima Plater
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Join us as we talk about the Junior Optimist International (JOI) program with Fatima Plater, Optimist International Board Member and Liaison for the program. She has great insight and how your club can support them.By Optimist International
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How Ladder Cracked TikTok and Grew 500% — Greg Stewart, Ladder
1:16:49
1:16:49
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On the podcast: Profitably scaling TikTok ads, price optimization, and what the team learned from burning hundreds of thousands of dollars on Instagram ads. Top Takeaways 📈 Use Micro-Influencers for Early Growth: Niche influencers with between 10k-100k followers provide a direct source to a highly relevant audience. Ladder incentivized Instagram in…
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Today our guest, Nick Prillaman, the 2022-2023 Marketing chair tells why having a consistent voice can help grow the organization. Branding is the key, with documented branding guidelines, and public relations guide give clubs and districts the tools to build our brand.By Optimist International
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Join as our guest Sharon Patton, Director of the Junior Golf Program tells us how the Junior Golf Program helps the youth across the United States, Canada, the Caribbean and the World.By Optimist International
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Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating
40:50
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On the podcast: Landing PR for a niche app, negotiating strategic partnerships, and pretending to have an app helped validate that he should build one. Top Takeaways 🚀 Validate Early and Build Smartly: Start by validating your app idea with minimal investment — even just an image or a spreadsheet. Once validated, focus on creating an MVP that deliv…
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Growing Leaders through Junior Optimist International (JOI)
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Our guest today is Tom Neal in a discussion about leadership through Junior Optimist International (JOI) a valuable opportunity for young people to develop and enhance their leadership skills while making a positive impact on their communities. Junior Optimist International is the youth branch of Optimist International, a service organization that …
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Join us as we learn about a program to help disadvantaged youth in the community, our guest today is Elaine Lyon from the Central Macomb Optimist Club and "Shop with the Sheriff" community event. This kind of initiative plays a crucial role in supporting disadvantaged youth and ensuring they have the necessary school supplies and clothing to start …
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From Idea to 8-Figure Exit in 10 Years Flat — Aaron Foss, Nomorobo
57:59
57:59
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On the podcast: The ultimate freemium strategy, making low-risk bets with potentially asymmetrical outcomes, and how Aaron bounced back after almost running out of money. Top Takeaways 📐As an app startup, while in the early stages of growth, you need to find the one KPI that you’re going to choose to focus on. “Startups can do one thing, barely,” s…
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Volunteering, Community Needs, and Social Media
23:50
23:50
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Join us as Rose Medley from the Caribbean District tells her optimist story. She also tells us about the importance of volunteering and how getting the youth in the community volunteering early so that they become life-long volunteers. We will also learn us about the Childhood Health and Response Mission (CHARM), responding to the community needs.…
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Join us as hear from Past International President Mike Listenberger as he tells us about his journey through optimism.By Optimist International
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App Optimization Through Experimentation — Hannah Parvaz, Aperture
40:27
40:27
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On the podcast: How to profitably scale performance marketing, hard vs soft activation, and why you should keep an extra close eye on your marketing spend in November. Top Takeaways ⬇️ To effectively scale your performance marketing, grasp your app's funnel from the top down. Start by honing in on app installs, enabling both you and the algorithms …
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Leadership, Community Service & Governance
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Join us as our guest Marc Katz tells his optimist story of community service with the Royal Oak Optimist Club. He tells about his experience as the Optimist International Foundation President and gives us advice about governance within clubs. Marc has been a member since 2001 and served on various club, district and international committees.…
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Join us today as we discuss the 2023-2024 Essay Contest with Sherry Reginai, Michigan District Chairperson. Sherry has been an Optimist for more than 25 years and has been involved an Essay Contest Liaison with Optimist International for the past eight years. She gives us an update on how to run a successful Essay Contest.…
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VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App
40:35
40:35
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On the podcast: Spinning off a new product from secondary product market fit, the journey of getting into YC, and the give and take of raising venture capital. Top Takeaways 🥾 Ground expectations for launching a bootstrapped business — prepare for years of challenges and minimal initial revenue while adapting, learning, and growing over the long te…
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Optimist International President, Tracy Huxley
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Join us this week with 2023-2024 Optimist International President, Tracy Huxley as she shares her story and tells us about the upcoming year.By Optimist International
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World Oratorical Contest - Where it Began
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Join us with a returning guest Dave Bruns, Past International President as he discusses where the Oratorical began, how it became a World Oratorical and where we are today.By Optimist International
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Building the Berkshire Hathaway of Consumer Subscriptions — Eric Crowley, GP Bullhound
52:35
52:35
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On the podcast: The B2B opportunity for B2C apps, the App Store alone being bigger than most Fortune 500 companies, and which current or future company will build the Berkshire Hathaway of consumer subscriptions. Top Takeaways 📱 The App Store ecosystem is far from saturated. With a nearly doubled revenue from content being purchased since 2019 and …
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Conversation with OI Executive Director, Cheryl Brenn
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Join us as we have a conversation with Optimist International Executive Director Cheryl Brenn as she tells her optimist story along with her goals and expectations for the organization.By Optimist International
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Scholarships Programs at Optimist International
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Join us for an overview of the scholarship programs from Amy Keller, Senior Director of International Programs at Optimist International. She walks us through the Oratorical Contest, Communication Contest for the Deaf and Hard of Hearing and Essay Contest. Also, information for the Kids Speak Out program.…
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How To Raise Prices (the Right Way) — Reid DeRamus, Substack
37:02
37:02
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On the podcast: whether or not to increase your price, how to execute if you do, and why price increases often impact growth more than retention. Top Takeaways 💳 Should you raise your app’s prices at all? It’s one of the most impactful ways of increasing lifetime value and revenue so the answer is yes: you should definitely consider raising prices.…
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How conduct a world class Oratorical Contest
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Russ Thomas & Janice Norman tell us about the single largest Oratorical Contest in Optimist International, in Forsyth County, Georgia. This oratorical contest gives over 5,000 students the opportunity to complete in public speaking. Learn how they started it, how they are able to create relationships with approximately 50 schools and coordinate it …
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Join us in learning more about building new clubs. Jim Boyd, Senior Director of New Club Building at Optimist International, is our guest to tell his optimist story and give us insight into building new clubs not only in North America but around the World.By Optimist International
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