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WTF Gym Talk

Stuart Brauer

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WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
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Fitness hasn’t just been something that has allowed me to lose some weight and be more healthy, it has totally changed the entire outcome of my life and has been the single thing that has lead me to where I am today and put me in the current life situation that I find myself. I am excited to dive into the stories that come along with how fitness has truly changed people's lives, and am even more excited to have the opportunity to share those stories with you !
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I've legally had to wait to tell this story. Hopefully, you can learn from my mistakes. —------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their…
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Aspire for your business to be these things, in this order. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experie…
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Vince Gabriele is a gym owner and thought leader in the small group training space. He has a new book out called The Ultimate Guide To Small Group Personal Training that you can download for free.. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitn…
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Mark Fisher is back on the podcast to discuss his new book, The Little Book of Gym Marketing Secrets, that is now available to you for free. Make sure to follow the incredible work Mark and his business partner Michael Keeler are doing with their Business For Unicorns mastermind. —--------------------------------------------------------------------…
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If anybody knows about finding niche audiences, it's PH. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience…
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#neverlate is the unique sales proposition that SWEAT440 is hoping will capture a niche market of boutique group fitness users. Matt Miller and Cody Patrick are the founders of the Miami based fitness franchise and have big plans for growth beyond their 20+ locations. Check out them out at www.sweat440.com —-----------------------------------------…
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Next time you're complaining about your member management software or your CRM, or any other SASS product that makes your life insanely easier 90% of the time, considering this perspective... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness fr…
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Jason Moore is the founder of Spren and he's convinced that the current methods of analyzing body fat percentages, HRV and other bio metrics are not as accessible as they can be. And after using Spren (and comparing it to my own Dexa scans), I think he's right. https://www.spren.com/ —----------------------------------------------------------------…
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If you've been in business for 18, 36 or 60 months, and you haven't developed your operational workflow (systems), you're fucking up. So let's talk about fixing it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in……
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If you're opening your first location, or hoping to capitalize on your current success with additional locations - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-o…
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Can we normalize sucking? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stup…
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Jay Siano is a New York-based entrepreneur, commercial real estate and wellness executive who has been instrumental in advising and scaling some of the most successful brands in the world (Chipotle, Starbucks, Orangetheory Fitness, Massage Envy, European Wax Center to name a few). Jay and I have a conversation about the fitness industry, CRE, his e…
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I know you designed a proprietary workout, choreographed sequences, methodology, blah blah blah.... But guess what? It's all up for grabs. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a…
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To find the true problem within the business, you need to change how you view the problem. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barb…
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One of the recent problems I was tasked to solve by a client was to help them recreate their personal training pricing model. Need help with something business-related in your gym?Head over to www.wtfgymtalk.com —------------------------------------------------------------------------------------------------------------------------------- The only …
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A high-end, semi-private training client of mine has tasked me with helping them restructure their pricing model. They're considering using "decoy pricing", which I'm a huge fan of, typically. But in this particular case, I'm advising against it. Want help solving business problems in your gym? www.wtfgymtalk.com —----------------------------------…
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This is another episode of Live Problem Solving where I take you behind-the-scenes of how I actually help my clients solve their business problems. Today, we are looking at a new location that one of my client's is signing a lease for, and he wants to re-imagine class flow and training floor layout. —------------------------------------------------…
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These small adjustments can save you $1,000+ per month in rent. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness exp…
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Remember when you first started the business? Sure, you were nervous as hell, but you had enough FuckIt in your system that allowed you to make the hard decisions. But where is your FuckIt now? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness …
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Most gym owners are experienced enough to check for zoning compliance before signing a lease. However, zoning isn't always the issue. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrio…
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Another segment of Live Problem Solving where I take a look at a recent problem one of my consulting clients had that we can all relate to — a to-do list that never seems to end. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I wo…
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Recently, a popular boutique group fitness brand out of NYC, Fhitting Room, announced it was closing most of its locations. This video is my response to this news and a few industry insights. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness fr…
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Do you think these two efforts are at odds with one another??? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness expe…
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Back with another segment of Live Problem Solving where I'm taking a look at a client's desire to change up their pricing model as they move in a different direction with their service offering. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness…
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My friend and colleague, Dr. Sean Pastuch (founder of Active Life) and I keep in touch regularly. However, it had been a minute since we had a catch-up call, so we decided to double-dip and record it as a podcast as well. —-------------------------------------------------------------------------------------------------------------------------------…
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Want to create an annual or bi-annual event that allows your members to celebrate your unique belief in fitness? Here's how I'm structuring the strategy for one of my consulting clients. Have a problem in the business you need help solving? www.wtfgymtalk.com —-----------------------------------------------------------------------------------------…
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Everyone with a business problem has a 10-minute backstory as to why it's a problem, how it became a problem and all the in's and out's that ultimately do not actually lead the person to a solution. Here's how I recommend looking at it. —----------------------------------------------------------------------------------------------------------------…
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Finley began her journey with MADabolic as a client, then became a trainer, evolved to a GM, and eventually part owner of a 2-location portfolio in Charlotte, NC. At that point, her husband (Landon), quit his corporate career and the two of them purchased 100% of the portfolio equity and then opened a 3rd location.We jam on topics ranging from evol…
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This is part of a new segment called LIVE Problem Solving where I walk you through an existing consulting client's problem and show you how I plan to solve it in real time. Want your problems solved? Head over to www.wtfgymtalk.com —---------------------------------------------------------------------------------------------------------------------…
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If you are constantly operating in a technician role within your business, it's not truly a business - it's a job. But is there anything wrong with that? Here's my alternative take. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I…
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Since most people don't intrinsically WANT to do fitness, how can we keep them coming back? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, bar…
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Trust me, I'm almost always right about these things. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (a…
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Had a great question come through Instagram DM, so I decided to hit record and document my rant on this topic. Enjoy. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high…
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You know those weightloss drugs everyone is talking about? Yeah, you may want to get a bit more educated after hearing what Eric Durak has to say. Eric Durak began his career in fitness. He was fortunate enough to work with some of the top medical researchers in diabetes care, and started Medhealthfit in the early 1990s. After a 17-year career at t…
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One of my favorite productivity hacks. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit wit…
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Regardless of whom you have to communicate with - this hack will enable you to ensure that expectations are understood by all parties involved. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you w…
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Have clients who habitually show up late for group class or sessions? Try this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based g…
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Remember when Meetup.com was a big deal? No? I do. Here's how to recreate the magic this community creating startup aimed to achieve, but for your gym membership. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… I…
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If you're a business owner who feels inadequate because you haven't fully developed your SOPs and employee systems, this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-…
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Core 704 is a boutique fitness brand in Charlotte, NC. This video is a hypothetical case study as to how we would approach opening a new location utilizing our site suitability services. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two …
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This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches". According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training exp…
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Spoiler alert: I'm not picking up what they're putting down. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experi…
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John Briggs has developed a reputation for himself in the fitness industry in the realm of taxes, cash flow management and ways to legally pay the IRS less money with his CPA firm Incite Tax. He's now sharing his hack for productivity through the 3.3. Rule - a ratio that allows for a maximum of 3 hours of work followed by a minimum of 30% rest/reco…
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Want your gym to hit revenue goals faster? Do this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka…
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However, after surveying their market and seeing the success of brands like CorePower Yoga, they wanted to test the waters and create a whitespace model that nobody had tried yet - enter Alchemy365.Tyler and I jam on a variety of topics ranging from the aftermath his stores experienced since they were located only blocks from the George Floyd murde…
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Rick Del Sontro is the co-founder of Z-Growth, a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model. The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic. Rick and I sit down and discuss everything franchise relat…
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For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two gro…
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