Sumantha McMahon public
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Each week, Sumantha shares fluff-free actionable ideas for education businesses who want to grow their businesses on their terms. Whether it’s marketing, turning ideas to income or wellbeing, each episode is designed to inspire you to take action that you can mould to suit your needs. Sumantha has been delivering training to large and medium sized businesses for 17+ years. As a teacher-turned-tutor, she now focuses on supporting education businesses. Outside of this, Sumantha delivers traini ...
 
Tutoring is taking its place in the education conversation, and it's about time. But how to manage this sharp rise? Many tutors have quickly found themselves with 5x more clients and much less time to prepare and stay abreast of the market's growth. This podcast is for motivated tutors like you to hear the best tips and tricks from our favourite tutors and educators. Qualified Tutor is raising standards in tutoring through the power of community, connection and training courses designed to e ...
 
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Collaboration is a real buzzword at the moment, and I think, for good reason. Collaboration can be powerful and it can take your business to places you perhaps had never imagined. At the very least, it can bring great results for your business, but only when done well. And that is the most important concept that I unpack in this episode. Because, b…
 
One of the hardest things about difficult client situations is fear. We fear losing business or what that person might say about us - will it damage our reputations? But the most important thing is to have boundaries, water-tight terms that you actually enforce and acceptance. I'll add empathy to that list to, as one of the areas I talk about, is t…
 
When we run businesses, we're often the person who has to do all the thinking and decision making. So, we do our best. But, in making all the decisions, sometimes we don't realise that we might be doing things that put potential clients off. So, in the absence of you and I having a mentoring session right now, I'm going to try and mentor you from a…
 
Word of mouth is, of course, brilliant. It feels great too. But, what if you want to grow or scale your business? Typically, when we launch something new, we need to get beyond our existing clients. And that needs visibility, in a style where you can decide what message is being spread. I know a few people who rely on word of mouth, and have no int…
 
Your sales journey - and it is a journey - is the most important aspect of successful selling. 👉 If it's too long, people will drop off 👉 If it's too short, you may be missing out on potential clients It's all about finding the right balance and this episode helps you do just that. Here's what I talk about: Building trust from the moment someone ma…
 
Links Mentioned 100 Content Prompts - £47 buy once, lifetime access Buy now My recommended platform for hosting digital products is Thinkific. Sign up for your FREE plan _________________________ Digital products are a great way to create passive income streams. Although the word 'passive' is often interpreted as making money in your sleep, don't u…
 
"Your freebie should tell people the what, and your paid offer should show people the how. It's like giving people a packed bag for a single trip. But if people want to know how to pack their bags for other trips, they have to pay for that knowledge." THAT is one of the biggest takeaways from this episode. In this episode, I help you decide just ho…
 
The time has come. After 150 episodes as Host of the Qualified Tutor Podcast, Ludo Millar is stepping away from the podcast and from Qualified Tutor. Here, the Founder of Qualified Tutor, Julia Silver and Ludo sit back and assess their journey of the past 3 years since they began the business. Many, many highs and a few lows in there too - the comm…
 
If you want to speed up the process of coming up with content ideas, get instant LIFETIME access to my 100 content prompts here. Time to dust your social media marketing off the shelf! Whether you want to get started, get re-started or just get better, this episode will help you. Social media has been amazing for my business. It's been the single m…
 
"The goal of our education system should be to prepare our children for a future which is uncertain" - this, along with the focus on mental health, is Emma's lasting message and the rallying cry for her book A Creative Primary Curriculum for All. This book advocates for a new model for education in the classroom and the importance of making connect…
 
Claire Riley has words of wisdom for all business owners, particularly those in the education space. She has set up and run a number of companies, some successful and, crucially, some not. Claire is the Co-Founder and CEO of Classroom Secrets, the subscription teaching resources site, and Co-Founder of The Education Business Club, the mentoring and…
 
This is a very different style of episode from me, but it was requested from a few clients, so I decided to go for it! Being copied isn't fun - that whole imitation and flattery thing ... not true! But, over the years, my mindset has really changed, and in this episode, I share: The quote that unlocked it for me The ways you can approach being copi…
 
There are very few with the same expertise in, and passion for, educational research and policy here in the UK as Ben Gadsby. We're very lucky to have welcomed him to the show for this episode. Ben is Head of Policy & Research at Impetus: a wonderful UK-based charity that transforms the lives of young people from disadvantaged backgrounds by ensuri…
 
Tune in as I speak to Ludo Millar from Qualified Tutor as we share our experiences and insights from selling to other education businesses. Many of the principles are the same - selling is selling. But, there are some useful things to consider when specifically selling to businesses. Some key takeaways: When crafting your offer, you need to start w…
 
Sumantha McMahon is a name known to many of our audience. And this is testament to her skills & expertise in helping small education business leaders set up and scale their operations. Sumantha, a returning guest (one of a select few!), is the Founder of Upgrade Your Education Business, where she runs regular Masterminds as well as pre-recorded, on…
 
Sometimes, it's the small things that make the biggest impact. The good news is that it also means that small changes can result in big improvements! In this episode, I explore possible things that might be blocking your path to growth or success. Here's a quick summary of the areas I dive into: Having a scarcity mindset Not being 'pushy' enough Ha…
 
Holding all these roles has not been an easy task for Meera Vasudeva. But far from preventing her from flourishing in any of them, the collated learning has allowed Meera to understand, with precise detail, what makes a good educator. In her first podcast appearance (of many, we assume), Meera provides ample insights into the life and work of a tea…
 
As mentioned in this episode, my 100 Content Prompts will make content creation seamless and fast - pay once and get lifetime access. Grab yours now! The one thing that stops so many people from achieving success through social media marketing, is feeling like they don't have the time to keep it going. The good news is that it doesn't have to take …
 
Roshan Daryanani. Remember the name. Roshan is an expert content creator in the tutoring and financial education space. Here we get an insight into her industry secrets ... Growing up in Tenerife, Spain, Roshan moved to London in 2008 and since then, has taken on several roles in education through her uni days and into her professional career A qua…
 
"Work on your business, not in it" - we've all heard it. Well, firstly, as edu business owners, this isn't a rule. We often have to work in our businesses, so don't let generic phrases like this make you feel any less of a business person. BUT, that doesn't take anything away from the value of working on your business, and as we mentioned in our De…
 
One of the most enlightening conversations we've ever had here on the Qualified Tutor Podcast, from two individuals who know Tourette's as well as anyone else. Lucy Toghill is Tom’s mum, and has been a SEND teacher for over 15 years. Now, for the past 5 years, she's also been Education Manager at Tourettes Action: the leading support and research c…
 
Fancy a mini-training session with me? Well, you're in luck .. that's just what you'll get in this episode. In this episode, I dive into the ways to approach sales so that: You attract clients who will pay and are compatible with you You safeguard your reputation It forms part of the natural conversations and content you already have/publish And if…
 
A more suitable guest for you, our audience, there may not be. Helen Dickman is a high-quality, committed tutor who understood that her powers were also in helping small tutoring business owners thrive. Out of her tutoring business, HD Home Tuition, itself backed by a BA in English Language, a role as a Foreign Language Teacher in Europe and a role…
 
Want to know if email marketing is for you? Perhaps you want to improve the results you get from your existing efforts. If you answered 'yes' to either, then you'll like this episode. I deep-dive into: How to decide whether to include email marketing in your strategy Ways to come up with a lead magnet that works How to keep people interested throug…
 
Over the past year, here in the UK, there have been some fundamental changes in legislation around tutoring and the structure of agencies. Leading the way in support for the industry has been Law Hound, one half of which is the wonderful Steph Barber. Law Hound was set up by Steph and co-founder Sue Edwards in 2009 and since then, has built a wide-…
 
Everyone has an opinion and way of doing things. I love the Tutors' Mastermind which is a membership model, people pay monthly and can cancel any time. But someone else might prefer running courses or they might prefer to have a membership model that ties people in for a certain length of time. I consciously made the decision to do things my way fo…
 
Welcome to the Level Up Teaching Summit 2022 Co-Organisers, Crystal Weber and Tim Gascoigne. One returning and one debut guest combine to discuss ESL teaching and why it matters for all tutors. Tim and Crystal have known each other for a long time, both with long and storied careers in the online and 'bricks-and-mortar' teaching set-ups. Their work…
 
You have a great thing to offer clients, but if the right people don't know about it, how will it sell? In this episode, I share ways to boost your visibility while prioritising quality of quantity - focusing on the right audience, over a large audience. And the good news is, I share ways to be in fewer places and attract people to you! Here's what…
 
The story of how one educator and founder developed and built a tutoring platform that has the tutor-student relationship right at its core. This is The Tutor Index and Jason Preece. With over 12 years in tutoring and as a music teacher, with a DPhil in Music Composition from the University of Oxford (alongside his role as Teaching Assistant there)…
 
This is a corker of an episode! Cerys shares SO much value - you're going to want to have a pen and paper ready. In this discussion, we focus on key apprehensions or struggles people might have when trying to sell to schools. And although Cerys' advice was spot on, much of it applies to many other areas of business - not just when selling to school…
 
Omar El Dokani has big plans for tutoring. And at the age of just 20, he has plenty of time to put them into action. Listen in to one of the most exciting young minds in tutoring today. Omar left school in 2020 and after turning down a place at university, raised funds for his digital networking platform, Interjoin. The initial stages saw huge grow…
 
This live roundtable discussion took place in my Facebook group (more to come) and as a bonus end to season 4, I'm sharing the highlights! I invited three of my clients, Rysia Connolly, Charlotte Watson and Ruthie Burrows to share their insights on how they started, grew and what they continue to do to attract students. Here are the three main disc…
 
Often, and for too long, the link between cutting-edge research into education and actual education in practice has been too distant, too fractured. Sarah Cottingham is here to change that. Sarah is a former Teach First teacher-turned-teacher educator, now working at the highly accomplished Ambition Institute where she designs NPQs (National Profes…
 
Contrary to popular perception, being visible isn't about showing your face and plastering yourself everyone! We want to get in front of the right people, instead of just many people, by being conscious about why we're doing what we're doing. In this episode, I share three ways you can boost your visibility regardless of how much time you have or w…
 
Incentivising students is something all parents and educators have grappled with. Katie Tyndale has created a solution. Great Little Rewards works with schools to motivate children to model good behaviours, and now it's time tutors take part too. With a background in HR and corporate services, Katie has learnt a great deal about management, logisti…
 
Grab your 100 Content Prompts, specifically for education business here. When you sit down to write content, how do you feel? Choose one of these options. I love content creation and get great results I struggle to think of what to write I try hard and post loads of content, but I don't get great results Which one had you nodding your head? By the …
 
Explaining tricky concepts in simple terms is no easy task, particularly for an educator. Bradley Busch has made it his mission to do just that ... for educators. Bradley and his business partner, Edward Watson, set up InnerDrive to give practitioners the best chance possible to understand concepts such as metacognition, self-regulation, the use of…
 
Your 100 Content Prompts, especially for education businesses! Grab yours now (if you're a Tutors' Mastermind member, remember your 50% discount). Do you struggle with LinkedIn? Are you unsure how you can improve the results you get from it? Alex Asher from LearnCube and host of the Get More Students podcast joined me in this discussion all about u…
 
Matt Green is The Rapping Science Teacher. An experienced teacher turned viral sensation (for children and parents), Matt has come to understand the way students learn. With a background in Neuroscience, Matt taught in schools for over 10 years, becoming Head of Chemistry in multiple schools. Following this, he left the classroom and set up JGM Sci…
 
Have you wondered about starting a podcast? Maybe you're in the planning stages. Well, this episode is SO useful for you. Sara Whittaker who hosts Podcasting For Educators joins me to help unpack the common hesitations and questions. Here's what I asked her: What are some of the benefits of starting a podcast for your education business? How do you…
 
What would it take for you to get into education podcasts? Well, you're here. So that's the first step. The next step is to catch Ludo and TandTeaching co-host Arthur Moore help spread the good word of edu podcasting. Here, Ludo and fellow podcast host, Arthur, sit around and chat memories and tales of teachers gone by, the rise of cognitive scienc…
 
Do you every feel overwhelmed with all the business advice flying your way? Just as you think you have everything under control, you find out there's yet another thing you need to be doing! In this episode, I share how I discovered how you can ignore certain principles and still be successful. I unpack ways I: decide what advice I should take decid…
 
"Unless you are ready to unlearn and learn again, you will never be able to go further" - it is this mantra that has allowed Misbah Iqbal to develop into the leader and educator that she is today. Now you get to try it too. Misbah is the COO of London-based tutoring agency Eximus Education (led by the inimitable Haris Jawaid), who work in the UK, U…
 
Join the waiting list for my soon-to-come Content That Converts Course. Sign up here! Listen up to grab four quick, but high impact ways, to generate more enquiries and attract more clients to your business! Here's a sneak peek of the four tips that I share (with timings): 02: 13 Demo your offer (including ideas you can steal from me) 07: 05 Build …
 
Lauren Johnston has so much passion and energy for education that she went and set up a business. Lauren Johnston Tutoring is the product of years of first-hand experience and an MSc in Business Strategy, Leadership and Change converging into one. It's not often you hear the ethos of effective and heart-led tutoring put so eloquently and with such …
 
Is it realistic to start your business from scratch and expect to be growing and scaling within 6 months? Yes it is! And I invited Rysia, a member of The Tutors' Mastermind, to talk about how she did it. Here's what I asked her: At what stage did you feel like you had a viable business? How did you get there in just 6 months? How did you find stude…
 
Isabel De La Cruz does something very few other tutors do: financial literacy for that age-group we call teenagers. It is at this age where the crucial intersection between (lack of) knowledge and responsibility for decisions is at its most strained. On the one hand, teenagers have been given little to no more information than children about financ…
 
Burnout. Exhaustion. It's a thing, but is it always a bad thing? In this episode, I talk about: ★ how I avoid it or reverse out of it before it gets bad ★ why it might not always be a bad thing ★ actions you can take to do things like reduce your working week Something that Andrea highlighted in episode 29 , is that burnout can sometimes feel good …
 
Liberty King is one to watch. Formerly involved in the design of the first year of the National Tutoring Programme, Liberty now promotes and supports social mobility causes in the UK through early careers programmes and strategy consulting. Liberty's insights into designing the framework for an effective, evidenced-based approach to a tutoring prog…
 
Here's the link to the YouTube video I mentioned at the end! I share ideas specifically for tuition businesses. Today, I share for key things you can do to strengthen your business. Here's what I unpack: Do more than 'target audience' exercises Be open to feedback and opinions Have strong welcome and exit conversations What happens when a client fi…
 
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