Sumantha McMahon public
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Each week, Sumantha shares fluff-free actionable ideas for education businesses who want to grow their businesses on their terms. Whether it’s marketing, turning ideas to income or wellbeing, each episode is designed to inspire you to take action that you can mould to suit your needs. Sumantha has been delivering training to large and medium sized businesses for 17+ years. As a teacher-turned-tutor, she now focuses on supporting education businesses. Outside of this, Sumantha delivers traini ...
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Growth - what does it mean to you? In this episode, I focus on the thing that no one talks about - how you don't actually have to keep growing! You see, embracing stability isn't the same as stagnating. It's your business, it's your choice. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with ove…
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In the battle of simplicity vs complicated, simplicity wins! After all, despite all the fancy flavours, vanilla is still the top ice cream choice. The same applies to our business. ✔️ The masterminders preferred it when I simplified what was offered ✔️ Email marketing yielded better results when I reduced multiple lists down to one ✔️ Social media …
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Burnout is horrible. I know many of you have experienced it, and still do. Something I learnt (the hard way) was that leaving teaching didn't solve the problem. I had to change my habits, my mindset. In this episode, I share 4 ways to mitigate it from hitting you. I'd love to know what you'd add to these tips. Enjoy :-) Sumantha ___________________…
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Feeling those growing pains, or that need to shake things up, is totally normal. In fact, it's a great sign that your business is experiencing real growth. But, it doesn't make the feelings easier to manage. Listen to this week's short soundbite to see whether your business is going through those teenage years! Enjoy :-) Sumantha __________________…
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It's awards season! The Tutors' Association awards really got me thinking about the importance of celebrating our achievements. So, I recorded an episode about it! In it, I talk about how it isn't necessarily about winning awards, but more about the importance of celebrating our achievements - something, we often don't make space for. And I talk ab…
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The problem isn't the lack of information out there that can help you with your business. The problem is knowing how to convert it to results. We don't want to simply gather information. So, listen to this short episode for 3 quick tips on how to turn information into results. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, …
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I'm delighted to welcome my client Tamsin Stack to the podcast this week! She honestly shares her story of how she left teaching to successfully set up a tutoring business. I ask her about the highs and lows, as well as advice she'd share with anyone thinking about the same. Impressively, Tamsin and I met in August 23 and she resigned from teaching…
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A lot of us are educators or have come from an education background, and I think we're often conditioned to do things by ourselves, to work things out without help. But making things hard for ourselves doesn't make us more worthy of success. Listen to this short soundbite to find out why asking for help puts in such a strong position. Enjoy :-) Sum…
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We all know the power of community, right? We all understand the sentiment of 'colleagues not competitors'. But how often do we put it into practice? I'm not ashamed that the masterminders have been teaching me a thing or two, and I recorded an episode about it! It was so useful for me to reflect and record this, I hope it's useful for you too. Enj…
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You know, there's a lot of pressure to keep growing as a business. I mean, it can feel exciting. But some people don't want to grow beyond where they're at - and that's okay. Listen to this quick soundbite as I explore how this is our business and our rules, yet we often succumb to pressure. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sum…
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So, you're working really hard with marketing and promoting yourself. You're doing everything the experts are telling you. You see it working so well for others, so why aren't enough clients saying 'yes' to you? Well, the reality is, there can be so many reasons, many of which I'll explore in today's episode. But the important thing here is that yo…
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I know this is a cryptic episode title, but if you can give me a couple of minutes of your time, I'll exchange it for a powerful analogy that can really help you find balance in your business. In this short soundbite, I explore how you can build a business in layers instead of feeling pressure to do everything all the time. Enjoy :-) Sumantha _____…
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When you think of future-proofing your business, what does it mean to you? What springs to mind? To me, it means doing things that my future self will thank me for because I've put things into place that accommodates for whatever position I'm in at that time. And with that in mind, it's clear that the concept of future-proofing and what it looks li…
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I'm talking about my biggest struggle - remembering the power that lies in stopping. It's no coincidence that those great ideas happen in the shower, just when we don't have a pen and paper at hand! Listen to this soundbite for a reminder of the power of pausing. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified bu…
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When we want to learn, we seek information from different people. The more people we seek information from, the more we learn, right? Right. But sometimes, it leads to flooding, to overwhelm. In this unbiased episode, I give you some pointers on how to choose who to listen to (and who not to listen to), so you get real benefit, minus the confusion.…
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On Monday (episode 110), I talked about the key way to stand out in a crowded market - and this short episode supports it. Spoiler alert: the way to stand out in a crowded niche is to become your niche. And as I talk about in this 2 minute soundbite, that means remembering that you are your trump card. Enjoy :-) Sumantha ____________________ 👋🏽 Hel…
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Do you ever feel like your niche is jam packed? Do you worry that there might not be enough room for you? Here's some good news. If there are loads of people doing what you're doing, it means there's a demand for it. And that means, there's no reason why you wouldn't attract clients too. But how? Why would someone choose you over someone else? Read…
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Ever tried to make resolutions and spectacularly failed? I have. That's why I don't do New Year's ones anymore. I never really thought about why I always break them. Just thought it was me. But this concept of taking one day at a time actually hit home. In this episode, I share an important lesson I learnt from a friend of mine, and how it has tran…
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I'm here to tell you that selling can be comfortable - not pushy. If you work with me or have worked with me, you'll know that I only teach relationship-based sales, and strategies that are permission based. So, in this episode, I share four quick strategies that lean into YOUR preferred style of selling: Looking at opportunities in front of you We…
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Let's stop letting fear paralyse us. Especially fears around 'what ifs'. After all, there are so many what ifs that are scary. But, what if it works? Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor. I specialise in supporting educa…
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Here's the good news - us edu business owners usually know when our seasonal income drops are. And that means we can plan for them! In this episode, I share the ways I make these periods less stressful by: ✔ Getting familiar with my numbers ✔ Creating planned income boosts ✔ Exploring passive, scalable and passive-income streams Enjoy :-) Sumantha …
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Leaving teaching in some ways solved very little. Yes i was out of an environment that was not having a good effect on me but I was still working far too much regardless of how many clients I did or didn't have. I was still saying yes to too many people who wanted my help. And I was still bending over backwards at my detriment in order to help othe…
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Last week, I shared some marketing mistakes I've made in the past, and it went down so well that I thought I'd extend it to sharing some hacks for content ideas. Before I give you a sneak peak, if you're a masterminder, check out the training under Content That Converts Browsers To Buyers - I have a hands-on session that'll help you generate loads …
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You don't need to be the best, just the best person for your client. Listen to this 2-minute soundbite where I explain how this concept is a complete game changer. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor. I specialise in su…
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I can't make marketing easy, but I can make it easier! In this episode, I share 4 mistakes I made so you don't have to. Here's a sneak peek: 😫 Trying to be in too many places 🙈 Not listening to too much advice 🤔 Posting for the sake of it 🚀 Not using techniques to make it sustainable Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha Mc…
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This one is for my fellow overthinkers! We often hesitate because of 'what ifs. But what if things go well? What if 'it' works? In this short soundbite, I encourage you (and me) to embrace the concept that we can't go wrong. Because, we learn something valuable from every situation. And we don't know, unless we try. Enjoy :-) Sumantha _____________…
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I'm a bit late to the party! Jan was my 7 year anniversary since I left teaching to run my own education business full time. To celebrate, I'm sharing 7 things I wish I had known so that you can either: 😉 Reminisce and nod your head with me OR 💥 Put things in place to make your life easier from now Enjoy :-) Sumantha ____________________ 👋🏽 Hello! …
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It's really easy to get hung up on numbers - sales, hourly rates, followers, likes and so on. And these bits of data are important, but to keep those numbers strong, we need to remember that behind every number is a person. Because when we do this, we give everyone - not just our clients - a great experience. And people remember great experiences. …
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Now, this episode is not about me, telling you that you must have email marketing in place. Instead, if you do have email marketing in place or want to get it set up, this episode will help you streamline and start from a place of simplicity and effectiveness. Links Mentioned: Convertkit (link: https://convertkit.com?lmref=VBLt8w) Kartra (link: htt…
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Can you believe that even Sir Anthony Hopkins feels like a fraud at times?! Make sure you bank that so you remember it the next time a imposter syndrome kicks in! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor. I specialise in sup…
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It's not all sunshine and rainbows, is it?! As much as I like to focus on the positives, we need to be real. And in this episode, I talk about some of the challenges we often don't want to say aloud. Link mentioned: TTA Awards: https://thetutorsassociation.org.uk/events/nationaltutoringawards24/ Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm…
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Let's stop making it hard for people to work with us, shall we?! A quick sales boost is to streamline your onboarding process, and in this episode, I quickly explore some ways to approach it. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turn…
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Networking! Say goodbye to stuffy breakfast meetings, and say hello to a style that suits you. In this episode, I talk about different ways to network, including: 5 minute methods Styles for introverts Enoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former tea…
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Don't succumb to the pressure! We're surrounded with messages of speed, of needing to do more to grow our businesses. But, we all have different ambitions and definitions of success, so in this epsiode, I encourage you do things on your terms and at your pace. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified busin…
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Testimonials are the lifeblood of any business, because they help with two big areas. The first is that they help us build trust with our audience, with people who are thinking of working with us. And secondly, when you gather detailed feedback, not just a testimonial, it can really help you make your business or offer stronger. Listen as I share a…
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The key to getting results in our businesses being intentional - knowing exactly why we're doing every action, and knowing exactly what result we want out of each action. In this soundbite, I share a quick example to help you form stepping stones to sales. Link mentioned: FREE goal setting walkthrough. Enjoy :-) Sumantha ____________________ 👋🏽 Hel…
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It's my 100th episode! Thank you for joining me ... You're an entrepreneur so of course you're always bursting with ideas. But, how do you turn an idea into income - how do you make sure it's something that sells? Well, that's exactly what I'm diving into in this episode. As always, I'll lean on my personal experience as well as what works for my c…
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In this short episode, I explore some ways you can organise your business activities so your future self will thank you! Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor. I specialise in supporting education business owners launch, …
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Running a business is hard work, I'm not going to pretend it isn't and nor am I going to give you ways to change that. But, how hard it is can be in our hands. Now, that's not me telling you I'm going to show you how to make it a breeze, but I will give you some ideas on making it easier. Video mentioned on streamlining onboarding new clients (for …
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We're often on a treadmill of wanting more - after all, that's part of business growth, right? In this short episode, I talk about the power of sometimes pausing, and optimising what you have. Because, that can often highlight opportunities to make more sales. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified busin…
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In this episode, I share some non-traditional advice that'll help you stand out in a crowded market. Considering these areas will help you be memorable, attract the right clients and ultimately, boost sales. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a for…
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The core question in this short episode is - are we focusing on the right thing? We often focus on metrics like views, follows, likes and so on. But what's the most important metric? Sales. Have a listen to see why, sometimes, sacrificing views can lead to more sales. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualifi…
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As I approach my 100th episode, here's a present for you! Some practical ideas on how you can boost your sales in 2024. Why 2024? Because sales and marketing is changing fast. The stuff that worked even a year ago, simply isn't as effective anymore. So, use these ideas to make 2024 your best business year yet! Enjoy :-) Sumantha ___________________…
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There've been so many times I've stalled starting something or progressing because I don't have absolutely everything perfectly in place. Can you relate? Over the years, I've learnt (and continue to learn) how to push against this instinct because, actually, there's a lot of power in taking imperfect action. Take a quick listen to find out why it's…
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Being a business owner is rewarding, liberating and fun - but it's also hard. I love sharing lots of actionable value, but am also aware that it can be overwhelming. Especially when there's lots of different advice flying in from different directions. So, in this episodes, I explore some ways to work in a sustainable way, that isn't overwhelming. E…
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Right, so today I'm talking about something I've been confused about in the past, I know you've been confused about, and now that I am confident in my take on it, I'm sharing it with you! Social media - do we pay attention to things like likes and comments or not? I mean, on the one hand, we're told how important engagement is, and on the other han…
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This is an updated version of one of my most popular episodes! In this, I share 5 key tools that help me automate and run my business. For each, I share how I made a decision so you can research and choose the apps best for you. Apps Mentioned Thinkific (you can have a free plan to try it out) Kartra (my link will give you an extended free trial) C…
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Today, I share a quick sales booster, all about making sure your future client knows they are being seen and heard. Listen now to find out how you can meet people where they're at to personalise how you give people the safety to buy from you. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with o…
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In this episode, Eileen Adamson from Your Money Sorted joins me in a open and honest conversation all around money mindset. We talk about common mindset blocks and how to approach things like pricing our offers with confidence. Enjoy :-) Sumantha ____________________ 👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' e…
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"People buy from people." I know you've heard that before, but are you helping people get to know you? A big roadblock for people wanting to share their stories, is "what if I'm not interesting enough? Who will be inspired by me?" You DO have an interesting story. The right people WILL be interested, even if it isn't the rags to riches story we're …
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