Welcome to Talent Magnet- brought to you by Pacific Mountain Workforce Development Council, the podcast where we help businesses become talent magnets by focusing on recruitment, training, and retention best practices. Your host is Michele Winn from the Thurston County Chamber’s Workforce Division.
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Service Evolution is the ultimate destination for America's service industry leaders. We provide the insight and advice you need to advance in your career, learn new skills, and advance in the service industry. Our podcasts feature interviews with industry experts, advice from successful leaders, and inspiring stories of success. Whether you're at the beginning of your journey or looking for ways to further your success, Service Evolution is here to help you take the next steps toward succes ...
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The Cincinnati USA Regional Chamber® serves as a bold voice for the interests of its 4,000-member businesses and their more than 300,000 employees. We are committed to expanding the region's talent and, by harnessing the power of Cincinnati’s unique offerings, implementing regional vision, and through intentional inclusion in everything we do, the Chamber is on a path to help transform this region into the hottest city in America.
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!Team Awesome, Inc is a weekly podcast offering Twisted and explicit comedic perspectives on the news, entertainment industry, politics and human sexuality. Featuring talent from Chicago's Second City, La Luz in Brooklyn, New York's Upright Citizens Brigade, The Magnet Theater, The Annoyance Theater, the NYC stand up comedy scene and the independent artist world. Nothing is off limits.
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Mondo Music is a global leader in soundtrack distribution, fuelling renewed and broader interest in a genre that was long thought of as a specialist haunt. “Jaw dropping attention to detail” (Pitchfork). Since 2010, Mondo & Death Waltz have blazed a trail in the field of music, asserting a position as the market leader in the collectible soundtrack market. Working directly with directors such as David Lynch, Brad Bird and composers as varied as Angelo Badalamenti, Clint Mansell and John Carp ...
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ProDio helps professionals be better with engaging, story-style audio courses. Creating visionary audio learning is our passion - providing a better way to learn that uses your imagination, freeing up your eyes and hands; anytime, anywhere. Expert instructors lead you through courses on topics that include Power Skills, Accounting Ethics, People, Change, Conflict Management and Strategy. ProDio professionally produces the audio to include interviews with leaders in that particular field, sto ...
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StrengthsExplorer® is a podcast series that dives deep into the ten talent themes of the Clifton Youth Strengths Explorer. Designed for adults who are interested in accepting, affirming, and growing the individual potential within a child, this series expands your language to describe what is right and strong in children ages 10-14. To further your understanding, check out Gallup’s book “Strengths-Based Parenting,” available at http://shop.gallup.com or where ever books are sold.
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Don’t miss out on the top NFL stories from the best talent at NFL Media. Hosted by Rhett Lewis, NFL Inside Report brings you closest to the stories as told by NFL Media’s exclusive reporters and insiders. Game recaps, the biggest news, and in-depth storytelling that takes you beyond the headlines– multiple times per week, all on NFL Inside Report.
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Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing! This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default. This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen. Susanna is Finland's best-known employer branding expert a ...
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E41: Cultivating Inclusion: Empowering Neurodiverse Talent
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In this episode of Talent Magnet, we Michelle Whitlow, Executive Director of the Lewis County Autism Coalition. Michelle discusses the organization's mission to enhance resources and opportunities for individuals with autism and other disabilities in Lewis County and surrounding areas. She also shares insights on the challenges faced by neurodivers…
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Economic Outlook and Recessionary Fears in the Service Industry
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Summary In this episode of Service Evolution, Shawn Black and Jim Robinson dive deep into the service industry's current economic challenges, offering a wealth of advice for business leaders navigating recessionary fears. The conversation spans several critical topics, including customer retention, revenue diversification, and cost management, stre…
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Navigating Tough Times: Managing Team Dynamics When the Going Gets Tough
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Summary Join us for this episode of Service Evolution as hosts Shawn Black and Jim Robinson discuss team dynamics and managing the team during tough times. They explore the signs of underperforming or distrustful employees and the importance of addressing these issues. Furthermore, they analyze the need for continuous growth and the challenges of m…
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Together We Thrive: Balancing Team Performance in the Workplace
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Summary Join us for this episode of Service Evolution as hosts Shawn Black and Jim Robinson delve into the intricate world of team dynamics and effective leadership. Jim starts off by describing the dire consequences of a weak link in a chain, emphasizing the necessity of identifying and addressing weaknesses within a team to prevent potential fail…
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E40: Revolutionizing HR: Small Business Solutions with Insperity
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This episode of Talent Magnet features a conversation with Jessica Dunson, Business Performance Advisor at Insperity. Jessica discusses employee benefits and HR challenges for small and medium-sized businesses. She also explains how Insperity, as a Professional Employer Organization, helps businesses compete for talent with benefits packages, HR su…
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E39: Flexibility as a Talent Magnet: Lessons from Three Girls Media's CEO
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In this episode, we are joined by Erika Taylor Montgomery, CEO and President of Three Girls Media, Inc. Erika discusses the crucial topic of work-life balance and how she has made it a cornerstone of her company's culture. She also shares her journey of founding Three Girls Media nearly 19 years ago to achieve better work-life balance, and discusse…
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#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen
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If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey. In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what i…
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#184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 2
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This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional. We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers. In this episode, No…
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Mastering Management: Leading Across Performance Levels in the Service Industry
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Summary Join host Shawn Black on Service Evolution as he engages in a dynamic conversation with business strategist and service industry veteran, Jim Robinson. Shawn and Jim delve into the nuances of team performance across various levels—high, middle, and low—within the service industry. Additionally, they explore what distinguishes these performa…
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#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1
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What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Brand…
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#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding
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This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to. I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind ma…
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#181 How building your Magnetic Employer Brand is like dating – part 2
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Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea an…
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Mastering Social & Emotional Intelligence in the Service Industry
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Summary Join hosts Shawn Black and Jim Robinson for an enlightening discussion on the critical role of social and emotional intelligence in the service industry. In this episode, they dive deep into the interplay of these vital skills and how they shape interactions and leadership within service-oriented businesses. Shawn, with his dynamic backgrou…
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#180 How building your Magnetic Employer Brand is like dating - part 1
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Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes…
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#179 Unlock Your Potential: The Power Of Self-awareness For Career Growth
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Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Se…
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#178 Building a Stellar Career Path in Employer Branding
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It is becoming increasingly difficult to build products that are genuinely better than those of competitors. That’s why talent acquisition and retention have become paramount to business success. All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in…
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#177 Targeting in Marketing for Active and Passive Job Seekers
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In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term tal…
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#176 New insights on LinkedIn Algorithm 2024 that you probably didn’t know
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Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 up…
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Mastering Talent Magnetism with Clifton Savage
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Summary In this engaging and informative episode of the Service Evolution Podcast, Shawn Black co-hosts a dynamic discussion on the art of attracting top talent and mastering talent magnetism with Jim Robinson and special guest Clifton Savage. Clifton, founder and CEO of Service Leaders Society, has fifteen years of experience and a deep understand…
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#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook
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A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom o…
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#174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps
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In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off w…
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#173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals
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Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding profes…
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#172 Is This One of the Best Social Media Recruitment Campaign Ideas?
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Time to hire, and you are short on social media recruitment campaign ideas? In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns. In this episode: 💡 An overview of what might just…
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The Customer Service Revolution: Why It's Trending in the Service Industry
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Summary In this conversation, Shawn Black and Jim Robinson discuss the latest customer service trends in the service industry. They emphasize the importance of customer service and the shift from a nice-to-have personal touch to a must-have while exploring the blurring line between a company's brand and its customer service. Additionally, they delv…
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#171 How appearances influence your career in employer branding
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What an odd topic for an episode about what (employer) branding really is, isn’t it? If I got your attention with it, you are in for a treat. This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in the visual identity, does have a big role in branding,…
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#170 Storytelling in Recruitment Marketing - Inspiring tips
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Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to…
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Navigating 2024's Customer Service and Leadership Trends
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Summary In this episode of Service Evolution, Shawn Black and Jim Robinson explore the transformative landscape of customer service and leadership in 2024. They discuss the nuanced challenges of maintaining company culture in a remote work environment and the necessity of clarity in communication and face-to-face interactions. Additionally, they ex…
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#169 How to successfully develop DEI - Diversity, equity and inclusion in the workplace, with guest Heidi Pech
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🎧 Tune in to our latest episode with Heidi Pech, a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace. Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging. Learn about…
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#168 Introverts in Marketing: My 5 Top Tips and Discoveries Thriving in an Extroverted World
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Ready to embrace your introverted side in marketing? In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections. Tune in and pick up my tips, personal discoveries and thoughts on how I’ve learned to thrive …
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#167 Important Social Media Marketing Trends 2024
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In this new episode 167, we're dissecting the @Hootsuite study on the hottest trends for 2024. Here are some recaps from this episode: 🤖 AI is here, changing employer branding and content creation. 📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024? 📈 …
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E38: Making Your Business More Neurodiverse: Practical Tips for Attraction and Retention
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In this episode of Talent Magnet, host Doug Foresta interviews Katie McMurray, founder and CEO of Sensory Tool House LLC, about the importance of embracing neurodiversity in the workplace. They discuss practical tips for attracting and retaining neurodivergent talent, like crafting inclusive job postings, allowing interview accommodations, using di…
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Creating Unforgettable Customer Experiences with Jim Knight
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Summary Get ready for a high-energy episode of Service Evolution as hosts Shawn Black and Jim Robinson sit down with world-renowned keynote speaker, best-selling author, and podcast host, Jim Knight. As a training and development expert, Jim teaches organizations of all sizes how to attain their own “rock star” status. Jim utilized his experiences …
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#166 Design thinking in employer branding with guest 'Kat on Coffee'
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Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode. This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something …
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8 steps to upgrade your employer brand marketing plan for 2024
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Are you ready to revolutionise your employer brand marketing plan for 2024? This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity. We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024. G…
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#164 Empower HR Marketing Data with These 7 Concrete Value-Adds
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HR marketing data plays a crucial role in employer branding and recruitment marketing. It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively. In this episode…
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1
The Fine Line Between Micromanaging and Mentoring
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Summary On this episode of Service Evolution, host Shawn Black is joined by Jim Robinson, the CEO of CGP Maintenance and Construction Services, as well as an author, speaker, certified business coach, and chairman of a nonprofit organization. In this insightful episode, Shawn and Jim unravel the complexities of leadership and explore the potential …
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#163 Internal vs external employer brand manager roles in the spotlight
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Navigating the Leadership Tightrope: Overpromising, Under Delivering, and Reaching Too Far
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Summary On this episode of Service Evolution, host Shawn Black is joined by Jim Robinson, the CEO of CGP Maintenance and Construction Services, as well as an author, speaker, certified business coach, and chairman of a nonprofit organization. In this thought-provoking episode, Jim and Shawn explore the intricate dynamics of leadership, particularly…
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#162 HR marketing vs marketing career in the spotlight
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If you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom! In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers. Learn about the synergy and distinction between HR marketing and traditional marketing ro…
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#161 Game-Changing Employer Branding Method for Talent Attraction and Retention
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Ready to revolutionize your talent marketing strategy? This episode unveils the secret ingredients of the renowned Magnetic Employer Branding Method™️! It's not just another employer branding approach. It's a transformation for companies grappling with talent woes. Learn how this ultimate employer branding approach can reshape your talent attractio…
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#160 Crafting Recruitment Marketing Messages That Resonate Beyond Clicks on the Job Board
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Forget copy-pasting old job posts; learn to weave the story that makes top talent click 'apply'. Discover the magic of effective messaging in recruitment marketing from this episode! This episode is all about connecting with your ideal candidates through powerful and persuasive language. We dive deep into the nuances of crafting job posts that are …
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#159 Transparency and authenticity - The foundation for successful employer branding
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Ever wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we’re diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding. Tune in for an insightful dive into the world of authentic employer branding. We're talking real ex…
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#158 Building Brand Trust: The Power Trio of Credibility, Authority, and Influence
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In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. …
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Mastering B2B Content Magic: ABM, AI, & More W/ Sarah Noel Block
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Summary Join hosts Shawn Black and Jim Robinson as they explore the essentials of content marketing, advanced strategies like account-based marketing (ABM) and artificial intelligence (AI), and the transformative power of workshops. In this enlightening episode, special guest and marketing guru Sarah Noel Block expands on the art of content marketi…
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#157 An Easy Way into YouTube: YouTube Shorts for Employer Branding
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Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This tim…
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#156 Navigating Employer Branding in a World of Hybrid Work
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Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in…
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E37: From "Sick on Sunday" to Excited for Monday: Cultivating a Positive Workplace Culture
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This episode features a discussion with Brittinay Lenhart, founder of Work Culture Consultant LLC, about the importance of psychological safety, emotional intelligence, and connectedness in building a positive organizational culture. Brittinay provides practical advice for business leaders on fostering morale, productivity, and retention through pr…
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#155 The Art of A Dynamic Content Creation Process in Employer Branding
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Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of t…
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Keeping It Real: Navigating Virtue Signaling in Service
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Summary In this episode of Service Evolution, host Shawn Black and resident expert Jim Robinson delve into the intriguing topic of Virtue Signaling in the service industry. They define and demystify virtue signaling, explore its implications, and provide guidance on recognizing and avoiding this potential pitfall. The discussion highlights the impo…
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#154 How to Get Stakeholders' Buy-in To Avoid Road Blocks in Employer Branding
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Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders’ buy-in is probably one of the key drivers of employer branding success. Without it, employer branding leads tend to pump heads with roadblocks on the way. …
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