They're not famous. They're not here to inspire you. But they're perfectly relevant and always relatable. These are your people, hanging their guilt out to dry for all to see. Being a mum, voice artist and performer trying to survive the daily drag and living in a world of guilt, Tamara and Kai Linke delve deep into our experiences with guilt in whichever form that takes- conversations without any holds barred. Debatable opinions keep it entertaining if not a little dirty. Hosted on Acast. S ...
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If you've ever been in love, out of love, looking for love, or happily ever single, this podcast is for you. Who knows... you might just fall in love.
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librarypunk is a leftist library worker podcast.
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A continuing education podcast where two therapists talk more than they listen. Each episode I have conversations with other therapists where we tackle topics with equal parts thoughtfulness and levity and the result is practical strategies to improve your practice and your everyday life. Why not listen and get CE credits at the same time? Visit the link in the show notes for details.
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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “This is the most actionable book in SEO! A must-read to go through the top tips for the year.” ALE ...
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Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you op ...
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4 Ways To Optimize Your Content for Google Lens with Veronika Höller
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Learn how to optimize your content for Google Lens with Veronika Höller. Discover four key steps to make your images more discoverable: showcasing high-quality visuals, using descriptive file names and alt text, leveraging structured data, and optimizing image sitemaps. As visual search gains traction, these strategies will help you capture more or…
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135 - The Once and Future Linked Open Data feat. Dorothea and Jonny
1:56:09
1:56:09
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The gang talks about linked open data. What did we learn in library school? What’s the future? Where does it fall off a cliff? Media mentioned https://www.hillelwayne.com/post/graph-types/ The Ethics of Sustaining Linked Data Infrastructure https://scholarsphere.psu.edu/resources/430f30bf-e029-483d-b1c8-d7e9bb430a8e Aaron Swartz unfinished book htt…
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Create the best content, and you'll succeed regardless of changing rules - Ana Llorente
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SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules. David and Ana discuss: How do you optimize for Google to provide th…
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Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales
16:46
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David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy. Talking points include: How do you use AI to gain deeper insights into user intent? How do you ensure that you’re targeting the right users? How does this lead on to refining your keyword strategy? How do you make sure tha…
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This week we’re talking about museums, ethics, and taxonomy. Probably other stuff too! Media mentioned https://www.geocurator.org/images/resources/geocurator/vol7/geocurator_7_6.pdf#page=14 "FRONTIERS TO SCIENCE: FREE TRADE AND MUSEUM ETHICS" by Tristram P. Besterman, 2001 https://www.bbc.com/news/world-us-canada-69005527 "US curator denies smuggli…
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5 Tips to Managing Content Writers for Maximum Impact on your Content with Kerry Campion
19:53
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Master content management with Kerry Campion's top tips for maximum impact. Discover what to look for in a writer, how to build a knowledge base, and what should be included in a brand voice guide. Learn why content briefs matter beyond keywords and how to move past treating content as a mere checkbox.…
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Why you shouldn't let your technical SEO slip after the Helpful Content Update - Andy Frobisher
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David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update. Talking points include: Google launched the Helpful Content Update in mid-2022. What was that about, and has anything changed since then? How has the helpful content changed SEO? Why do you say that you shouldn't let your technical SEO slip after …
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how user behavior plays a decisive role in the ranking of web pages with Arnout Hellemans
17:12
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Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.By Rank Ranger
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9 ways to use aged domains for link building with Kalin Karakehayov
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Discover 9 innovative ways to use aged domains for link building with Kalin Karakehayov. Learn how aged domains can enhance your SEO strategy, boost your link-building efforts, and stay ahead of the latest SEO trends.By Rank Ranger
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It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez
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David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI. Talking points include: How would you summarise the way that AI is transforming content marketing? Why diversify your content strategy with video? Why did you mention TikTok first? What does a good TikTok SEO strategy look like? Why does this fit into the…
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Challenges & opportunities of big brands SEO with Grégory Dominé
19:04
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Dive into the world of enterprise SEO with Gregory Domine, Global Head of SEO at L'Oréal. Discover the unique challenges of managing SEO for millions of pages across multiple languages and markets. Explore the pros and cons of platform stacks versus fragmented stacks, and learn how to measure success and scalability. Gregory also shares insights on…
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Accept you don't know what is going on - with Kalin Karakehayov
16:06
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David and Kalin discuss the importance of accepting that you don't always know what is going on. Talking points include: What do you mean by that? What precisely do you have to accept you don't know what is going on? Why does this matter? How does this impact the way that you actively do SEO? How does this impact the software that you work with? Ho…
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Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović
17:30
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David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms. Talking points include: How do you align your link-building strategies with user needs? What kind of user needs are you referring to? You talk about evading spam risks during core updates - what spam risks are you tal…
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What to include in your content briefs to make them SEO friendly with Rejoice Ojiaku
18:47
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Unlock the secrets to crafting SEO-friendly content briefs in this insightful episode of Similarweb's In Search SEO podcast! Join our host, David Bain, as he sits down with SEO expert Rejoice Ojiaku to explore the essential elements that make a content brief truly effective for search optimization.By Rank Ranger
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Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku
18:40
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David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google. Talking points include: What do you mean by Social Media SEO? How do people begin their searches on social media? How do you track this? How can you determine the most appropriate content ideas to be targeting? How do you optimise for social me…
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Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker
16:50
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David and Naomi discuss the importance of using your internal data to find exactly what your customers want. Talking points include: What internal data should you be utilising? What are examples of wishes that you’ve discovered that customers are looking for? What sort of experience are you talking about when you’re saying that this is what you sho…
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5 key things to incorporate in your SEO reports with Tamara Novitović
17:23
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Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.…
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133 - Pentiment feat. All Gamers Are Bastards
1:08:38
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We’re joined by All Gamers Are Bastards to talk about Pentiment, a mystery game with an opening similar to the novel/film Name of the Rose (1986) in many ways. Time for the history boys to drop some historiography. https://soundcloud.com/agabpod https://x.com/agabpod https://x.com/kayandskittles https://x.com/laborkyle Kay’s other podcast and YouTu…
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This week we’re talking about digital remains and death! How do things get into archives? What happens to your social media accounts when you die? Should you be planning now? Mormon transhumanists! All this and more! Death Glitch: https://yalebooks.yale.edu/book/9780300248272/death-glitch/ Media mentioned Tamara’s presentation at the Mormon Transhu…
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Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello
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David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client. Talking points include: What is the built-in failure cycle? What causes it? What can you do to stop it and change it? What are examples of campaigns that delight a client? How do you make this more likely to happen in the fu…
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How to categorize (cluster) keywords with the use of ChatGPT with Christopher Hofman
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From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and thier results).By Rank Ranger
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TTR - Time to Result - is key when planning page content - with Dan Taylor
18:27
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David and Dan discuss why Time to Result - is key when planning page content. Talking points include: What do you specifically mean by TTR - it sounds like Largest Contentful Paint! What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query? What are some of the mistakes that websites m…
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Movie night again! We’re talking about the film Close-Up about a strange case of fraud in Iran surrounding a film director, made by a film director who was part of the events because he wanted to make a movie about it. The layers! Media Mentioned https://web.archive.org/web/20120322165628/http://www.projectorhead.in/one/closeup.html https://www.cri…
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Don’t let AI take over your content strategy - with Alex Moss
19:06
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David and Alex discuss the importance of not letting AI take over your content strategy. Talking points include: What is a good use of AI? How do you know if you’re using AI too much? How do you measure the impact of creative, helpful and unique storytelling? Why will this always shine through? Why won’t AI ever take over creative, helpful and uniq…
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How SEO and PPC can work better together to achieve greater success
16:33
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SEO and PPC sometimes work in silos but these days we know that to accomplish effective business growht we need to look at the bigger picture and develop combined search strategies. On this episode we dive into holistic strategies, best practices to share insights, and working towards common goals to achieve the best results possible.…
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Update your information on Wikipedia/Wikidata - with Josh Greene
16:41
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David and Josh discuss the impact of updating your information on Wikipedia/Wikidata. Talking points include: What is Wikidata for the uninitiated? How does Wikipedia and Wikidata impact search results? How does the new AI world use Wikipedia and Wikidata? What information do you need to update to take advantage of this? Should you update your Wiki…
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Change and challenges are inevitable in SEO - with Sarah McDowell
17:32
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David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this. Talking points include: How often is it changing? How often do rankings change? What trends do we need to look for? Should we bother with chasing algorithms? What is Google changing about the SERP? What do we do when Google takes something away? AI –…
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2024 will be the marketing era of “do more with less” - Adriana Stein
17:13
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David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations. Talking points include: Why “do more with less”? Is this because of AI? In-house or agency side? What are the pros and cons? Can you get as much done? What is the ultimate team size?…
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Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez
14:57
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David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house. Talking points include: Is in-house best? What should be done in-house vs agency-side? How do you identify what is best for you , benefits or downsides . What is more efficient? Importance of teams feeling familiar across organizations - is a…
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There's a lot that SEOs can learn from Paid Search - with Dave Cousin
18:13
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Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for us? Discussion points include: Why should SEOs be working more closely with paid search? How can paid search make the SEO’s life easier? What can SEOs …
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Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona
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David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events. Talking points include: How do you ensure that you’re aware of every event? I can understand how an event can impact traffic and impressions, but how can an event impact rankings? Understanding user behaviour and intent - w…
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Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile
15:35
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David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel. Talking points include: What is Google’s New Merchant Experience? Why has Google done this? What do you have to do to sign-up? What is the upside? Is there any downside? How do you influence your Local Knowledge Panel BEYOND the f…
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Optimise your use of Google Business Profile - with Greg Gifford
18:25
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David and Greg discuss the importance of optimising your use of Google Business Profile. Talking points include: What are the key changes in Google Business Profile over the past year? How has the verification process changed? Google will restrict content or access if there's a violation of their policies - what are these policies? There are Cleare…
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Using generative AI to supercharge your productivity and business outcomes - with Si Shangase
19:36
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David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes. Talking points include: Why? What software and systems are you referring to? How do you set them up? How do you integrate this with the rest of your business and your clients? Are there any downsides?…
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Focus on outcomes rather than outputs - with Chris Alderman
17:17
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Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your site being found easier. Discussion points include: What do you mean in practice by focusing on outcomes rather than outputs? What sort of outcomes do you like to focus on? How does this alter your SEO…
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Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis
16:27
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David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation. Aleyda says: “Start leveraging AI for the day-to-day SEO tasks within your workflow in a smart way – in a way where you take care of the quality, but you use it to accelerate the tasks that you need to do.” What SEO w…
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