Best Tamara Linke Podcasts (2024)

1
Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales 16:46

2h ago16:46

16:46

David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy. Talking points include: How do you use AI to gain deeper insights into user intent? How do you ensure that you’re targeting the right users? How does this lead on to refining your keyword strategy? How do you make sure tha…

1
5 Tips to Managing Content Writers for Maximum Impact on your Content with Kerry Campion 19:53

3h ago19:53

19:53

Master content management with Kerry Campion's top tips for maximum impact. Discover what to look for in a writer, how to build a knowledge base, and what should be included in a brand voice guide. Learn why content briefs matter beyond keywords and how to move past treating content as a mere checkbox.…

1
Why you shouldn't let your technical SEO slip after the Helpful Content Update - Andy Frobisher 17:05

7d ago17:05

17:05

David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update. Talking points include: Google launched the Helpful Content Update in mid-2022. What was that about, and has anything changed since then? How has the helpful content changed SEO? Why do you say that you shouldn't let your technical SEO slip after …

1
how user behavior plays a decisive role in the ranking of web pages with Arnout Hellemans 17:12

3d ago17:12

17:12

Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.By Rank Ranger

1
9 ways to use aged domains for link building with Kalin Karakehayov 20:48

6d ago20:48

20:48

Discover 9 innovative ways to use aged domains for link building with Kalin Karakehayov. Learn how aged domains can enhance your SEO strategy, boost your link-building efforts, and stay ahead of the latest SEO trends.By Rank Ranger

1
It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez 17:01

6d ago17:01

17:01

David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI. Talking points include: How would you summarise the way that AI is transforming content marketing? Why diversify your content strategy with video? Why did you mention TikTok first? What does a good TikTok SEO strategy look like? Why does this fit into the…

1
Challenges & opportunities of big brands SEO with Grégory Dominé 19:04

13d ago19:04

19:04

Dive into the world of enterprise SEO with Gregory Domine, Global Head of SEO at L'Oréal. Discover the unique challenges of managing SEO for millions of pages across multiple languages and markets. Explore the pros and cons of platform stacks versus fragmented stacks, and learn how to measure success and scalability. Gregory also shares insights on…

1
Accept you don't know what is going on - with Kalin Karakehayov 16:06

13d ago16:06

16:06

David and Kalin discuss the importance of accepting that you don't always know what is going on. Talking points include: What do you mean by that? What precisely do you have to accept you don't know what is going on? Why does this matter? How does this impact the way that you actively do SEO? How does this impact the software that you work with? Ho…

1
Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović 17:30

20d ago17:30

17:30

David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms. Talking points include: How do you align your link-building strategies with user needs? What kind of user needs are you referring to? You talk about evading spam risks during core updates - what spam risks are you tal…

1
What to include in your content briefs to make them SEO friendly with Rejoice Ojiaku 18:47

1M ago18:47

18:47

Unlock the secrets to crafting SEO-friendly content briefs in this insightful episode of Similarweb's In Search SEO podcast! Join our host, David Bain, as he sits down with SEO expert Rejoice Ojiaku to explore the essential elements that make a content brief truly effective for search optimization.By Rank Ranger

1
Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku 18:40

27d ago18:40

18:40

David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google. Talking points include: What do you mean by Social Media SEO? How do people begin their searches on social media? How do you track this? How can you determine the most appropriate content ideas to be targeting? How do you optimise for social me…

1
Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker 16:50

1M ago16:50

16:50

David and Naomi discuss the importance of using your internal data to find exactly what your customers want. Talking points include: What internal data should you be utilising? What are examples of wishes that you’ve discovered that customers are looking for? What sort of experience are you talking about when you’re saying that this is what you sho…

1
5 key things to incorporate in your SEO reports with Tamara Novitović 17:23

2M ago17:23

17:23

Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.…

1
Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello 16:45

2M ago16:45

16:45

David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client. Talking points include: What is the built-in failure cycle? What causes it? What can you do to stop it and change it? What are examples of campaigns that delight a client? How do you make this more likely to happen in the fu…

1
How to categorize (cluster) keywords with the use of ChatGPT with Christopher Hofman 17:18

2M ago17:18

17:18

From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and thier results).By Rank Ranger

1
TTR - Time to Result - is key when planning page content - with Dan Taylor 18:27

2M ago18:27

18:27

David and Dan discuss why Time to Result - is key when planning page content. Talking points include: What do you specifically mean by TTR - it sounds like Largest Contentful Paint! What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query? What are some of the mistakes that websites m…

1
Don’t let AI take over your content strategy - with Alex Moss 19:06

2M ago19:06

19:06

David and Alex discuss the importance of not letting AI take over your content strategy. Talking points include: What is a good use of AI? How do you know if you’re using AI too much? How do you measure the impact of creative, helpful and unique storytelling? Why will this always shine through? Why won’t AI ever take over creative, helpful and uniq…

1
How SEO and PPC can work better together to achieve greater success 16:33

2M ago16:33

16:33

SEO and PPC sometimes work in silos but these days we know that to accomplish effective business growht we need to look at the bigger picture and develop combined search strategies. On this episode we dive into holistic strategies, best practices to share insights, and working towards common goals to achieve the best results possible.…

1
Update your information on Wikipedia/Wikidata - with Josh Greene 16:41

2M ago16:41

16:41

David and Josh discuss the impact of updating your information on Wikipedia/Wikidata. Talking points include: What is Wikidata for the uninitiated? How does Wikipedia and Wikidata impact search results? How does the new AI world use Wikipedia and Wikidata? What information do you need to update to take advantage of this? Should you update your Wiki…

1
Change and challenges are inevitable in SEO - with Sarah McDowell 17:32

2M ago17:32

17:32

David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this. Talking points include: How often is it changing? How often do rankings change? What trends do we need to look for? Should we bother with chasing algorithms? What is Google changing about the SERP? What do we do when Google takes something away? AI –…

1
2024 will be the marketing era of “do more with less” - Adriana Stein 17:13

2M ago17:13

17:13

David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations. Talking points include: Why “do more with less”? Is this because of AI? In-house or agency side? What are the pros and cons? Can you get as much done? What is the ultimate team size?…

1
Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez 14:57

2M ago14:57

14:57

David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house. Talking points include: Is in-house best? What should be done in-house vs agency-side? How do you identify what is best for you , benefits or downsides . What is more efficient? Importance of teams feeling familiar across organizations - is a…

1
There's a lot that SEOs can learn from Paid Search - with Dave Cousin 18:13

2M ago18:13

18:13

Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for us? Discussion points include: Why should SEOs be working more closely with paid search? How can paid search make the SEO’s life easier? What can SEOs …

1
Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona 15:33

2M ago15:33

15:33

David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events. Talking points include: How do you ensure that you’re aware of every event? I can understand how an event can impact traffic and impressions, but how can an event impact rankings? Understanding user behaviour and intent - w…

1
Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile 15:35

2M ago15:35

15:35

David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel. Talking points include: What is Google’s New Merchant Experience? Why has Google done this? What do you have to do to sign-up? What is the upside? Is there any downside? How do you influence your Local Knowledge Panel BEYOND the f…

1
Optimise your use of Google Business Profile - with Greg Gifford 18:25

3M ago18:25

18:25

David and Greg discuss the importance of optimising your use of Google Business Profile. Talking points include: What are the key changes in Google Business Profile over the past year? How has the verification process changed? Google will restrict content or access if there's a violation of their policies - what are these policies? There are Cleare…

1
Using generative AI to supercharge your productivity and business outcomes - with Si Shangase 19:36

3M ago19:36

19:36

David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes. Talking points include: Why? What software and systems are you referring to? How do you set them up? How do you integrate this with the rest of your business and your clients? Are there any downsides?…

1
Focus on outcomes rather than outputs - with Chris Alderman 17:17

3M ago17:17

17:17

Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your site being found easier. Discussion points include: What do you mean in practice by focusing on outcomes rather than outputs? What sort of outcomes do you like to focus on? How does this alter your SEO…

1
Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis 16:27

3M ago16:27

16:27

David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation. Aleyda says: “Start leveraging AI for the day-to-day SEO tasks within your workflow in a smart way – in a way where you take care of the quality, but you use it to accelerate the tasks that you need to do.” What SEO w…

1
How to build a successful international PR strategy 17:26

3M ago17:26

17:26

Join us as we discuss PR strategies across different regions and what does and doesn't work when it comes to replicating certain PR tactics, and how you can make sure you're creating content that resonates with your audience in different markets.By Rank Ranger

1
Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy 17:21

3M ago17:21

17:21

SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and freedom to focus on what matters most now. Lazarina says: “Incorporate programmatic approaches. I’m specifically referring to rule-based automation for SEO best practices and AI-driven automation for p…

1
Think better, rush less - with Katie McDonald 18:27

3M ago18:27

18:27

David and Katie discuss the importance of thinking better, and rushing less. Talking points include: - We can use AI to get stuff done faster - For everything? - What should we use AI for? - We shouldn't rush the thinking part - What thinking part? - AI can't do that; it doesn't know your audience, not truly. - AI can’t do thinking? - Understand yo…

1
Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez 16:17

3M ago16:17

16:17

Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy. Talking points include: Why is your CTR so important? Why is click through rate a KPI? How do you keep track of your CTR - what software do you use? How do you identify the terms that you need to optimise for? How …

1
If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin 16:38

3M ago16:38

16:38

David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking. Talking points include: How much work is overworking? What if overworking is your company culture? What if you’re your own boss? Is it not OK to overwork at the start of your career? If you’re an SEO manager, how do you ensure that you don’t overwo…

1
Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya 15:52

3M ago15:52

15:52

David and Irina discuss the importance of learning analytics To better understand user behaviour. Talking points include: What aspects of analytics do SEOs have to master? What do we need to know about GA4? — GA4 offers a lot of options on how we can analyse content consumption and user funnels. How do you analyse content consumptions and how do we…

1
Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms 15:48

3M ago15:48

15:48

David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs. Talking points include: What are the metrics that matter? What are the metrics that don’t matter? Is focusing on ROI and focusing on the metrics that matter the same thing? How do you know what you should be measuring?…

1
Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane 13:44

3M ago13:44

13:44

David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4. Talking points include: What does GA4 mean for SEOs? What specifically are the needs of SEOs in terms of data? Is it too late to change now? How to use GA4 to lead your SEO strategy How to use GA4 to lead your hollistic strategy How…

1
Target low volume, high ROI keywords - with Araminta Robertson 15:58

3M ago15:58

15:58

Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024. Key discussion points include: Why focus on keywords that have under 50 searches per month? What’s your perspective on targeting zero-volume keywords? How do you know if keywords are likely to be high ROI? How do you go about interviewing yo…

1
Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka 17:12

3M ago17:12

17:12

David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself. Talking points include: What is this database for? Is this for search engines? How does it help you understand your: - own marketing positioning, - Voice - customers better. Is this what users want instead of the SERP?…

1
Learn to work with large volumes of data and assess scale - with Pedro Dias 18:29

3M ago18:29

18:29

David and Pedro discuss the importance of learning to work with large volumes of data and assess scale. Talking points include: AI will gradually empower content creators to produce at scale, and SEOs to analyse large volumes of data - how? It's important to know what can be automated - what can, what can’t? It's time to move past algorithm-chasing…

1
How to use SEO Data to improve processes & prevent future damage - with Marco Giordano 20:05

4M ago20:05

20:05

David and Marco discuss how to use SEO Data to improve processes and prevent future damage. Marco says: “Use SEO data to improve processes and prevent future damage." What SEO data are we talking about here? “Mostly Search Console data, analytics, and crawl data from a crawler like Screaming Frog. If possible, you should be integrating non-SEO data…

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Tamara Linke Podcasts

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