Best Unofficial Partner Podcasts (2024)

1
UP404 What is FIFA+? Netflix for Football or Infantino's White Elephant? 52:21

20h ago52:21

52:21

FIFA+ is the global football governing bodies own media platform, created in 2020 and launched two years later. It’s one of sports biggest and most ambitious and expensive direct-to-consumer projects, and so brings together many of the threads we talk about often on Unofficial Partner; a debate that runs across the sports industry, as governing bod…

1
The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver 30:34

3d ago30:34

30:34

Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda…

1
UP403 The Bundle: The Sports Media and Streaming Market 1:09:14

5d ago1:09:14

1:09:14

Welcome to The Bundle, our deep dive in to the sports media rights economy with regular co-hosts Murray Barnett and Yannick Ramcke. Today’s list of topics include trying to decipher FIFA’s media strategy around FIFA+ and the Club World Cup, we dip in to the French market and the challenges being faced by the country’s leading football league, Ligue…

1
UP402 Next Level Storytelling: How biometric data changed the game 50:41

8d ago50:41

50:41

Performance data has long played a role in the way sport is presented on television. From football to formula one, we’re familiar with commentators referencing statistics to help explain what we’re watching. But increasingly, the most sought after data points are those that exist within the body of the athlete. Heart rate and other biometric data i…

1
The Whole Marketer Ep129 - Grief with guest Lucy Hudson 50:10

8d ago50:10

50:10

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. *Trigger warning: This episode contains discussion around bereavement and loss of a child. A complex and personal process, grief is the intense feeling of loss of someone …

1
UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room 1:03:37

12d ago1:03:37

1:03:37

Sport was a big presence in the annual Cannes Lions Festival last week. The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. So what’s winning awards this year, why are they wi…

1
Think Equal - Leanne Foy meets Laura Naylor 34:31

13d ago34:31

34:31

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker. What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills…

1
Daryn Smith on Google's Potential Acquisition of HubSpot, Inbound24 Insights & HIPAA Compliance 23:31

15d ago23:31

23:31

Welcome to the first episode of the Daryn Smith podcast! In this episode, we dive into some exciting and pressing topics in the world of HubSpot. Here’s what you can expect: 1. Google acquiring HubSpot: We kick off by discussing the rumours about Google potentially acquiring HubSpot. Daryn shares his positive outlook on the acquisition and its pote…

1
UP400 Other People's Money - What happens when P/E owns you? 52:55

16d ago52:55

52:55

This is the second episode of Other People’s Money, our regular deep dive in to the world sports investment, with my regular co-host Matt Rogan, one of the co-founders of Two Circles and a serial adviser to sports organisations. Today the conversation is about private equity. We went to the Victoria offices of Phoenix Capital to talk to Tim Dunn, a…

1
Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting 50:20

20d ago50:20

50:20

Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviou…

1
The Whole Marketer Ep128 - Burnout with guest Briony Gunson 42:27

22d ago42:27

42:27

Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation t…

1
UP399 What Castore Did Next 1:00:24

24d ago1:00:24

1:00:24

Tom Beahon created the Castore sportswear brand with his brother Phil in 2016. Today, their shareholding in the firm is valued at around £500million following a recent capital round, led by US merchant bank and investor The Raine Group, which values the company at £950mn. This investment will contribute to Castore’s attack on the sportswear industr…

1
Episode 3: The power of entrepreneurial thinking for brands: Virgin Atlantic 29:12

1M ago29:12

29:12

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. In this episode The Marketing Society member Ruth Fittock speaks to Head of Clubhouses at Virgin Atlant…

1
UP398 Steve Martin: "Our ambition is to create a super group" 42:26

29d ago42:26

42:26

Steve Martin and Jamie Wynne-Morgan created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period. Six months ago they resigned, and there's been speculation ever since as to what they'll do next. Today they answer that question. It's called MSQ Sport + Entertainment. We went to meet the pair at their new Lo…

1
The Whole Marketer Ep127 - Burnout with guest Molly Innes 33:45

1M ago33:45

33:45

Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having writte…

1
Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn 52:34

1M ago52:34

52:34

The need to reconnect to water and rebrand the ‘Big Blue’… World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean’s role is one of the most important there is, and, water security is a real concern. But, to make such events succes…

1
UP397 Other People's Money: The sports investment podcast 43:39

1M ago43:39

43:39

What does sport look like from the money side of the equation? What’s the investment rationale behind buying a football team, cricket franchise, the new sports tech thing or a sports agency? What are assumptions about how the market will develop? Who’s going to win, who will lose out? These are just a few of the questions we’re looking to explore i…

1
The Whole Marketer Ep126 - Burnout with guest Rowan Morrison 41:20

1M ago41:20

41:20

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it. This episode highlights burnout from a leadership perspective and the pressure to become other people’s version of a …

1
UNOFFICIAL PARTNER - The Most Valuable Shirt in Sport 55:40

1M ago55:40

55:40

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop. Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and …

1
UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter 52:39

1M ago52:39

52:39

Wedge Issues is a new series focused on the business of golf. Our first guest is the BBC's voice of golf Iain Carter, who leads the corporations coverage of the sport across audio and online at a time of unprecedented upheaval. The traditional men's game has been attacked by LIV Golf, backed by Saudi's PIF money, which is attempting to disrupt the …

1
The Whole Marketer Ep125 - Burnout with guest Alan Trice 34:17

1M ago34:17

34:17

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others in the future. Abby’s guest is Alan Trice, an experienced and passionate senior marketer, having held Head of…

1
UP395 Wanna buy a Hundred Franchise? 43:01

2M ago43:01

43:01

Let us take you inside the Great Hundred Franchise Sell-Off The Hundred is the England and Wales Cricket Board’s controversial short form format. This week, the ECB has secured an agreement on a funding model between the host and non-host counties - those counties who have a Hundred franshics and those who don’t. This could have seismic ramificatio…

1
CPG Marketing & Retail Media 31:17

2M ago31:17

31:17

On this episode of the Shiny New Object Podcast, Chobani's Brett Richardson discusses leveraging retailer data sources like Kroger's Stratum to gain audience insights and inform targeted campaigns. He also explores the growth of retail media, especially in off-site advertising, and how CPG brands can partner with retailers to reach valuable shopper…

1
The Whole Marketer Ep124 - Burnout with guest Dr Fiona Crichton 44:58

2M ago44:58

44:58

Episode #124. The Burnout Miniseries ep1 – Understanding burnout through a scientific lens is the focus of this episode, shining a light on the signs of burnout and how it physically and mentally manifests, as we see a rise in unsustainable stress amongst our profession. Burnout is a topic that Abby is passionate about addressing and a fundamental …

1
UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise' 53:07

2M ago53:07

53:07

Jack Buckner is the former two Olympic Games athlete and 5000 metre European Champion who is now CEO of UK Athletics, the governing body for track and field in Britain. Buckner has held the same position at British Triathlon and more recently British Swimming. This followed a career in sports marketing at Adidas, in the UK, Germany and the US. The …

1
The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan 37:48

2M ago37:48

37:48

We’re only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Pa…

1
UP393 The Bundle - Overthinking the sports media market 1:02:55

2M ago1:02:55

1:02:55

Our regular deep dive in to the latest happenings in sports media, with regular co-hosts Murray Barnett and Yannick Ramcke. The episode covers a variety of topics starting with the NFL's strategic move to stream Christmas Day games on Netflix and the broader implications for live sports streaming. They delve into Sky Sports Plus' new streaming opti…

1
UNOFFICIAL PARTNER - The Buy Side - UBS, MercedesF1 and inheriting Roger Federer 47:55

2M ago47:55

47:55

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the …

1
Episode 2: The power of entrepreneurial thinking for brands: Lucky Saint 27:11

2M ago27:11

27:11

This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. Today, we’re looking at how one brand has used entrepreneu…

1
Proving the return on marketing investment 24:33

2M ago24:33

24:33

On the latest Shiny New Object podcast, we explore how data-driven B2B marketers can quantify both the tangible financial impact of marketing as well as intangible brand growth through the lens of return on marketing investment. Mikko Vesterinent, Senior Manager, Digital & Data-Driven Marketing at Valmet, advocates understanding customer needs thro…

1
UP392 Has NBC earned the right to host Premier League games in the US? 52:09

2M ago52:09

52:09

NBC has built an audience for the Premier League in North America, creating a broadcast home for English club football for more than a decade. The television giant's latest six year deal is worth $450million-per-season to the league, more than five times the size of their original US rights deal, in 2013. Does that money buy them the right to host …

1
The Whole Marketer Ep123 - Empowerment with guest Ellie Norman 35:08

2M ago35:08

35:08

Episode #123. This episode is leadership skill on empowerment – a fundamental pillar of the Whole Marketer approach in order to create a wave of successful and fulfilled marketers. Adopting empowerment as a leadership style means building the belief and confidence in the marketers in your care; giving them the clarity, control and confidence to mak…

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