Welcome to the The Modern Entrepreneur podcast, where amazing things happen. Here we will dive into everything that comes with entrepreneurship and how to better not only your business and finances, but yourself as a person.
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Practical, approachable, real-life business and marketing advice with best-selling authors and serial entrepreneurs Diane Sanfilippo and Cassy Joy Garcia. Driven is a show about how to be healthier, more fulfilled, and more effective with your work in a demanding, ever-changing, often-confusing landscape of modern business building.
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Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketers
Arti Sharma
Fuel Your Marketing Podcast Show with Arti Sharma, Chief Digital Marketing Strategist & Co-Founder at Measure Marketing Results Inc. After two decades of being in the world of business and marketing and having provided results and data-driven digital marketing strategies and business growth advice to CEO's, Business Owners, Marketing Professionals and Entrepreneurs, Arti is set to bring you tactics, steps, tools and leading-edge information you'd want to implement and take action. Afterall, ...
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Unconsidered is a podcast that explores the psychology of the modern entrepreneur, business owner, marketer and organizational leader. Using modern research, Dallas McLaughlin helps his listeners explore the unconsidered psychology impacting our day-to-day decision making and uses that insight to develop frameworks, brain hacks, mental shortcuts and explores game theory thought exercises to help entrepreneurs overcome their emotions, outthink the competition and lead more efficient businesse ...
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Monica Garrett is a Brand Strategist + Entrepreneur. Here she interviews other female entrepreneurs + takes a personal look at the reality of what it’s like to be a female entrepreneur in today's modern world. We talk about being boss, our lifestyles, our journeys, the trials + tribulations, and everything in between.
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Hear the personal stories of entrepreneurs on their journey to success in business. From their struggles to their wins on how they built their empire. You get to hear it all! Along the journey, you will pick up the latest tricks and tips for marketing and scaling your business in today's world. Learn More At: https://rossbwilliams.com https://modernprofits.com
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Mommy's on a Call - Holistic Health & Wellness for Modern Moms, Work-Life Balance, Self-Care Habits, Entrepreneurship, Mindful Parenting
Stephanie Uchima-Carney | IIN Health Coach, Meditation & Breathwork, MBA
Helping modern moms achieve balance - in motherhood, career, wellness and life - from the inside out, through mindfulness, simple self-care habits, integrative nutrition and holistic health & wellness. Do you feel like you’re constantly drained trying to figure out how to balance it all - pursuing your career or running a business while juggling your kids schedules and still finding time to prioritize your well-being? Do you wish you could stay consistent with eating healthy, self-care habit ...
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1
Making the Digital Pivot: A New Era in Marketing
31:46
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We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We …
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140. Mommy’s on a Call is coming back!!! Taking a break, hitting reset, staying curious, rediscovering myself and finding joy.
7:38
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Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week… because I know you've yelled "Mommy's on a Call" at least once in the last week!!! 🎧 LISTEN: https://link.chtbl.com/MOAC ⭐️ SUBSCRIBE & REVIEW 👩🏻💻 SHOW NOTES: MommysonaCall.com ✨ FOLLOW ON IG: @MommysonaCall & @StephanieUchima ☕️ J…
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Expectations & Self-fulfilling Prophecies: What We Expect Is What We Get
17:51
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On Season 1 Episode 9: Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality. When leaders hold high-exp…
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1
Edward Collins: Unveiling the Real Wealth Matrix
29:49
29:49
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A Revolutionary Approach to Wealth Protection and Tax Strategy for Business Owners Welcome to another insightful episode of The Modern Profits Podcast, where host Ross B. Williams interviews the esteemed Edward Collins, an expert in tax, estate, and business law, and a serial entrepreneur. Key Highlights: Expertise in Law and Business: Edward Colli…
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Breaking Barriers: Lani Dickinson's Rise from Nurse to CEO
34:28
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Show Notes for "The Modern Profits Podcast" with Ross B. Williams and Guest Lani Dickinson Welcome to another enlightening episode of The Modern Profits Podcast, hosted by Ross B. Williams. Today's episode features a truly inspiring guest, Lani Dickinson, who shares her extraordinary journey from a challenging childhood to becoming a Fortune 175 CE…
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139. Letting Go of 2023: From “burn it all down” to burnout. How I went from taking a break to burning out and how to recover for 2024
13:17
13:17
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Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week… because I know you've yelled "Mommy's on a Call" at least once in the last week!!! 🎧 LISTEN: https://link.chtbl.com/MOAC ⭐️ SUBSCRIBE & REVIEW 👩🏻💻 SHOW NOTES: MommysonaCall.com ☕️ JOIN THE FACEBOOK COMMUNITY: The Modern Mama Societ…
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1
The Power of Targeted Demand Generation: Find Qualified Leads
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Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice th…
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1
A Deep Dive Into Artificial Intelligence, Accelerate your Business's growth
14:47
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Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How importan…
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Endowment Effect & Status Quo Bias: What We Possess, Possesses Us
18:54
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On Season 1 Episode 8: As organization and business leaders we often find ourselves in possessions of negotiation. In these moments we try to ascribe appropriate value to possessions, people, ideas and more. But we're often allowing personal attachment, emotion and nostalgia to impact the value we ascribe to these things leading to overvalued items…
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138. The Impact of Mom Influencer Culture on Maternal Mental Health, Representation, and Marketing with Sara Petersen, Author of Momfluenced
39:04
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Sara Petersen is a mom of 3 and author of the new book, Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture. Sara has written about motherhood and feminism for The New York Times, Harper's Bazaar, The Washington Post, and elsewhere. She also writes the newsletter, In Pursuit of Clean Countertops, where she explores …
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From Zero to Multi-family Real Estate Investor with Hugh Jones
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In this power-packed episode, we delve deep into the world of multi-family real estate with none other than Hugh Jones. From initially knowing nothing about the sector to becoming a respected player in the industry, Hugh’s story is a testament to the transformative potential of multi-family real estate investment. Key Points: Hugh discusses how you…
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137. Burn It All Down?!? My 2023 Mid-Year Review
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Episodes Mentioned: Ep. 130 - Cultivating New Habits in 2023: What I’m Leaving Behind in 2022 and My 2023 Word of the Year Ep. 119 - Women’s Health Issues I Never Talked About Before: Removing My Ovary, Battling Ovarian Tumors and My Personal Wellness Journey Ep. 19 - Feedback Loops ---------- Come join me in my sandbox of life and in this podcast …
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136. 6 Steps to Identifying and Eliminating Energy Draining Habits and Activities in Your Busy Life [Mindful Monday]
23:35
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Welcome back to a new Mindful Monday series on Mommy's on a Call. It's been a couple months off from podcasting due to an unexpected surgery, illnesses and well, life. I'll go into my health and surgery later on the podcast, but for now, bringing back an episode from Oct 2020 that I thought is so helpful as we move forward to summer and the rest of…
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Incentives & Motivation: Driving Performance Through Intrinsic & Extrinsic Motivation
26:47
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On Season 1 Episode 7: Incentives are necessary drivers of motivation and we all have to get paid to perform our craft. But when money is tied to performance, weird things start to happen. Business owners, leaders and entrepreneurs need to understand when and how incentives can drive increased performance, and when they may actually be undermining …
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Search Engine Optimization Trends 2023 and Beyond: Accelerated Mobile Pages
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One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO ser…
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135. Understanding Trauma Responses and Toxic Stress to Optimize Health and Reprogram Your Brain and Nervous System with Dr. Amy Hoyt
42:16
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Everyone has trauma and toxic stress. You don't need to have gone through some major life altering event to have unresolved trauma (I mean the last 3 years were traumatic enough for most parents!). In this episode, I dive deep with Dr. Amy Hoyt on different types of trauma response and toxic stress, common symptoms of unresolved trauma in high-achi…
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Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps
12:07
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Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voi…
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Scarcity & Demand: How Scarcity Creates Demand and Supports Increased Prices
23:31
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On Season 1 Episode 6: Scarcity is thing that is stealing the attention, memory and executive control of your potential buyers, clients and bosses. It causes them to laser focus on their most scarce resources, creating blindness to the very tools, ideas, people and programs that are essential to growing demand for the business. In this episode, we …
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Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization
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Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. Listen and learn in this episode! KEY TAKEAWAYS…
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Search Engine Optimization Trends 2023 and Beyond : SERP
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We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rat…
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134. Sleep Training Your Babies, Toddlers and Kids (So You Can Sleep Too) with Brittany Sheehan
36:51
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Many of you have followed the last 3+ years of my #OperationRoomShare journey. I’ve had my ups and downs with my kids' sleep which in turn affects us, the parents, getting a good night’s rest. We all know the importance of sleep for adults and your overall health, but sometimes those kids don’t let you get good zzzs. So today I’m bringing on a mom …
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Multitasking & Switching Costs: How Multitasking is Killing Productivity
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On Season 1 Episode 5: Multitasking - that is trying to simultaneously perform multiple work functions - is killing the quality of your work, it's actually lowering your productivity, and it may be causing you to work up to 21 extra hours per month. In this episode, we talk about the primary causes of multitasking, why our brains fundamentally can'…
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Search Engine Optimization Trends 2023 and Beyond: Key Changes
17:04
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With Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for…
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133. Improving Gut Health and Your Microbiome with Ara Katz, Co-Founder of Seed [REPLAY]
42:34
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On today's episode, I'm bringing back an interview with Ara Katz, the founder of Seed. I loved this episode because she speaks to the importance of the microbiome, why we need to take probiotics (and prebiotics) as kids and adults, and how gut health is central to our immune system and health. Ara Katz is a mother, entrepreneur, author and wellness…
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The Power of Strategic Networking with Keri Laine
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Ross B. Williams Interviews Keri Laine about how she helps top corporate executives become stronger leaders, build efficient teams, and create frameworks for success so that they can scale their companies to sell or go public. Episode Overview: In this insightful episode, host Ross sits down with former C-suite executive and now-successful entrepre…
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132. How to Improve Your Hormone Health in Your 30s, 40s and Postpartum with Dr. Aviva Romm [REPLAY]
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Happy March! I'm currently still recovering from laryngitis and so I thought I'd bring back some of my favorite episodes dealing with women's health. First up... Dr. Aviva Romm Dr. Aviva Romm is a world renowned midwife, herbalist, Yale-trained MD and board certified family physician with specialties in integrative, gynecology, obstetrics, and pedi…
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Paradox of Choice & Differentiation: How Limited Choice Improves Customer Decision Making
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On Season 1 Episode 4: The Paradox of choice, or choice overload, is the point at which you are giving your buyers so much choice that rather than motivating the buyer, demotivation kicks in. This leads to more reluctant decision-makers, lower conversion rates, lower buyer satisfaction, and lower commitment from the buyer. In this episode, we talk …
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Inbound Marketing for Manufacturing Companies – Part 6: Conversion-focused Marketing Campaigns
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Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization. In this episod…
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131. Living with ADHD & Hashimoto's and Helping Women Uncover Real Healing & Growth with Kaitlin Soule, LMFT
41:53
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Kaitlin Soule is a Licensed Marriage and Family Therapist and author of A Little Less of a Hot Mess: The Modern Mom's Guide to Growth and Evolution. She specializes in women's mental health, anxiety, and modern parenting, empowering modern women to take agency over their life and say yes to themselves. She is also an “imperfect mom” to three, ages …
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Inbound Marketing for Manufacturing Companies – Part 5: Video marketing for B2B Manufacturing
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Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you. In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of vid…
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1
Scope Insensitivity & Neglect: Understanding the Problem with Large Numbers
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On Season 1 Episode 3: Scope insensitivity is that look that comes across the face of your prospect as soon as they hit the proposal amount. You know the one... *Blank stare*. Then all of a sudden you find yourself locked in a negotiation, debating your value compared to the other guy's, start dates are dragged out, proposals go unsigned, revenue s…
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Decoy Pricing & Attraction Effect: Increase Revenue by Eliminating Negotiations
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On Season 1 Episode 2: Decoy pricing surrounds us. Not only is your favorite restaurant pricing their menu in a way that causes you to order what they want you to order, but some of the biggest brands on the planet are using decoy pricing to get you to spend more without even knowing it. In this episode we discuss the psychology behind decoy pricin…
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1
Sunk Costs & Escalation Traps: How to Reduce Costs & Improve Decision Making
19:17
19:17
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On Season 1 Episode 1: Sunk cost problems cloud our decision making for a number of reasons - invested time or money, our own stupid ego, lack of accountability, no clear path out - you name it. Not only is sunk cost costing time and money, it's costing us trust and relationships. In this episode we discuss how to spot sunk cost problems, what esca…
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Inbound Marketing for Manufacturing Companies – Part 4: Modern Web Design Best Practices for Manufacturers
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In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of c…
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130. Cultivating New Habits in 2023: What I’m Leaving Behind in 2022 and My 2023 Word of the Year
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Happy New Year!!! It has been a long month, over a month actually since I published the last episode and even recorded an episode of Mommy’s on a Call for you all. I'm excited to be back on the mic this week sharing the 3 things I'm leaving behind in 2022, the 10 things I'm cultivating for 2023 and what my 2023 word of the year is. I'm hoping some …
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Inbound Marketing for Manufacturing Companies – Part 3: The Value of SEO in Manufacturing and Industrial Organizations
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Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest. In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations. She shares relevant tips on the things you should consider for your SEO campaign. Listen and learn i…
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1
Inbound Marketing for Manufacturing Companies – Part 2: Five Key Approaches to Modern Day Marketing for Manufacturers
22:31
22:31
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In today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow. In this epis…
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Inbound Marketing for Manufacturing Companies – Part 1
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Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business.…
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129. From Battling Postpartum Depression in the Psych Ward to Uncovering Psychic Abilities – A Healing Journey Through the Art of Tarot with Leah Arnold-Smeets
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Leah Arnold-Smeets is the founder of Woo Woo Realm, and an intuitive tarot reader, medium and spiritual guide located in Orange County, CA, with clients all over the world. However, in her pre-"woo woo life", she was a badass COO for an app development company and a marketing and operations expert. Leah’s growth over the years from battling postpar…
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