Here's where you can download and digest your best bits of MSP marketing in simple steps for sustainable success. Presented by Mike Knight MBA FCIM (an elected Fellow of the Chartered Institute of Marketing with over 25 years of experience owning a marketing business) who has helped thousands of businesses and MSPs all over the world since 1998. As well as helping MSP owners grow via referral marketing, MKLINK have helped many MSP owners scale rapidly via with mergers and acquisitions as well.
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Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketi ...
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The 10 min MSP Marketing Podcast will return soon! Working with managed service providers as a marketing professional, you come across the same issues fairly often. The tech crowd is comfortable with entrepreneurship, operations, even sales... but marketing? Yikes! If you've been burned by marketing before, or if you're trying to make sense of marketing tactics, lingo and the big personalities that come with marketing for IT people, this is a good podcast for you! No MBA-lingo, no marketing ...
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Charles works with MSP's & IT business to grow with digital marketing.
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The podcast powered by the MSP Marketing Edge Welcome to Episode 251 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSPs simplify EVERYTHING: Focus on simplifying and removing things you don’t really need to do. This can increase profitability and ease of management while reducing unnecessary complexity. The link between wh…
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SPECIAL: Transform from MSP owner to entrepreneur
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The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL EDITION marking 250 episodes of the MSP Marketing Podcast with me, Paul Green. This week I have a very special guest – Brad Martineau. Brad helps people transform from being a business owner to truly being an entrepreneur. And as you can imagine, it’s about the way that you think…
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How to grade the quality of your MSP's leads
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The podcast powered by the MSP Marketing Edge Welcome to Episode 249 of the MSP Marketing Podcast with me, Paul Green. This week… How to grade the quality of your MSP’s leads: I encourage you to prioritise leads to focus on prospects truly worth your time. (jump to) If I suggested you spent 80% of your time marketing your MSP, would you think I was…
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The podcast powered by the MSP Marketing Edge Welcome to episode 248 of the MSP Marketing Podcast with me, Paul Green. This week… 3 smart ways to recruit techs: Recruiting top-notch technicians for your MSP can be achieved through building long-term relationships on LinkedIn, creating standout job adverts, and using bold mobile billboard advertisin…
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The podcast powered by the MSP Marketing Edge Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how successful MSP owners debunk the 60-hour work week myth, proving that working around 30 hours per week promotes better health, stronger relationships, and s…
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Episode 246: As the MSP leader, actions beat words
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why it’s so important to lead by example in your MSP, as your team’s behaviour will mirror your actions more than your words. (jump to) I also share a…
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Episode 245: You sure that prospect's a great fit for your MSP?
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I encourage you to assess your prospects to ensure they are the right fit for your MSP. Assess their value appreciation, willingness to follow advice and pay fa…
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In this episode, we dive into the critical timing of your communications to maximize referrals. Building on our discussion of the ‘who,’ ‘what,’ and ‘why,’ we now explore the ‘when,’ ‘where,’ and ‘how’—focusing on Environment Sabotage and how MSPs often miss key referral opportunities. Discover how to strategically time your interactions and levera…
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Episode 244: MSPs: The 3 perfect times to ask for a review
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I urge MSPs to collect social proof promptly when clients are most satisfied, as its impact diminishes over time. (jump to) I also explain how you can generate …
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Episode 243: Sacrifice one monitor to sell more hardware
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (j…
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Episode 242: MSPs who do this kind of marketing will ALWAYS struggle
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather th…
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Episode 241: Should your MSP have a presence on Reddit or X?
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact. LinkedIn and Facebook will help you reach key decision-makers, while platfor…
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Episode 240: MSPs: How to reach hot prospects other MSPs can't
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can …
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Episode 239: Why MSPs must do a weekly LinkedIn Newsletter
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your servic…
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Episode 238: HUH? Growing your MSP should be... boring???
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement. (jump to) I also tell you why email …
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In this episode, we dive into the heart of effective communication—focusing on what you offer and how you present it. Building on our previous discussion about identifying your stakeholders, we now explore the power of reiteration in marketing and the importance of emphasising benefits over features. Discover why reiteration is crucial in today's a…
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Episode 237: MSPs: What it really means when a prospect says no
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”. Often it actually means “not yet”. Building trust over time through multiple touchpoints can transf…
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In this episode, we're building on our previous discussions about effectively communicating with your stakeholder groups. Last time, we talked about onboarding clients, staff, and suppliers, and the importance of developing your referral packs. We also began exploring the process of growing your prospect list, emphasising the "connect, communicate,…
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Episode 236: Is break/fix outdated… or a valid marketing tactic?
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable …
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In this episode, we're continuing our deep dive into building a robust communication framework for Managed Service Providers (MSPs). Last time, we covered the essentials of different stakeholders and the importance of onboarding your staff and clients. We also explored the concept of a referral pack that not only incentivises referrals but also enh…
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Episode 235: SPECIAL: How MSPs get more leads from trade shows
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Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospect…
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Welcome back to another episode of Rampant Referrals for MSPs! Today, we're diving deep into the world of referral marketing specifically tailored for Managed Service Providers (MSPs). We kick off by revisiting the product matrix and exploring strategies to increase sales and value within the MSP framework. From identifying gaps in your offerings t…
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Episode 234: How to market your MSP to a vertical
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Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership…
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In our previous episode, we delved into the "why" of referral sabotage, covering various reasons such as neglecting to ask for referrals, inconsistency in communication, and failure to acknowledge or reward referrals. Today, we shift our focus to the "what" of referral sabotage – the actual products and services you offer. We explore how gaps in co…
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Episode 233 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you need Big Mo in your business 08:01 Systemize your ability to under-promise and over-deliver 15:41 This expert can help you grow your MSP business Featured guest: Thank you to MSP Coach Brian H…
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In our last episode, we explored the crucial communication channels within MSP operations. Today, we uncover the common pitfalls that sabotage effective communication and hinder referral generation. From neglecting to ask for referrals to inconsistency in brand messaging, we'll dive into the reasons why MSPs don't get as many referrals as they shou…
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Episode 232: Sell something small to build trust
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Episode 232 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Build trust by doing a small thing well 08:04 Have you heard of Feedback Donuts? 10:51 Harnessing Intent Data to convert leads into prospects Featured guest: Thank you to Paul Franklin, founder of Koa…
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In our last episode, we explored how personality traits can either support or impede referral growth within MSPs. We emphasised the importance of traits like empathy, trustworthiness, enthusiasm, and likeability in nurturing client relationships and driving referrals. This time, we will focus on the intricate landscape of communication within MSP o…
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Episode 231: No-one buys MFA... they buy "sleeping better"
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Episode 231 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Don’t sell the FEATURES, sell the BENEFITS 03:20 3 KILLER offers to stand out from the MSP crowd 11:17 How to hire and integrate the best remote employees into your MSP Featured guest: Thank you to Mi…
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In this episode, we continue our exploration of factors that can hinder referral flow for Managed Service Providers (MSPs). This time, we dive into the realm of personalities and how they can impact client relationships and referrals. We begin by acknowledging that companies are comprised of individuals with distinct personalities, and not all trai…
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Episode 230: How to attach MRR to hardware & project sales
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Episode 230 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to attach Monthly Recurring Revenue to hardware & project sales 07:33 5 quick wins to improve your net profit margin 11:45 Attract your ideal clients with strategic content marketing Featured gues…
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In this episode, we delve into the factors that affect clients' motivation to refer Managed Service Providers (MSPs) and how these motivations can be sabotaged. Drawing parallels with Newton's Laws of Motion, we explore the concept that motivation is essential for action and can be influenced by various forces and frictions. We start off by mention…
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Episode 229: SPECIAL: Using AI in your MSP's marketing
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Episode 229 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel. Kevin and I talk about the present and future of MSP marketing tools, in…
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In this episode, we continue exploring how Managed Service Providers (MSPs) hinder their referral flow by focusing on service-related issues. We discuss the tendency for MSPs to overestimate the uniqueness of their offerings and emphasise the need for continuous improvement. We caution against prioritising product over service quality and stress th…
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Episode 228: Super easy customer case studies for MSPs
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Episode 228 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Be more relatable in your marketing by being more human 06:22 Are LinkedIn hashtags still relevant? 12:34 Driving ROI from customer success stories Featured guest: Thank you to Joel Klettke, Founder o…
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In this podcast episode, we delve into the critical aspects of referrals for MSP (Managed Service Provider) owners, focusing on the potential pitfalls that can sabotage referral success. After recapping the key benefits of optimising referrals, we explore one of the five categories of referral sabotage - Service Sabotage. We begin by highlighting t…
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Episode 227: MSPs: Get 408 comments on a LinkedIn post
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Episode 227 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Can you generate leads by literally knocking on doors? 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy 16:35 How to avoid ‘spammy’ marketing Featured guest: Thank you to Fractional CTO …
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In this podcast episode, we delve into the pivotal role of referrals for B2B owners, particularly MSPs (Managed Service Providers). Highlighting their cost-effectiveness and ability to foster trust, referrals emerge as a cornerstone of business growth. The content explores how referrals generate invaluable feedback, internally and externally, aidin…
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Episode 226: The best (and simplest) MSP client retention idea
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Episode 226 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Is your website good enough? 07:59 The simplest way to maximize retention 15:07 How this MSP grew a million pound business…TWICE Featured guest: Thank you to Joe Burns, co-founder and CEO of Reformed …
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In this episode of our podcast series on leveraging referrals for Managed Service Providers (MSPs), we delve deep into the fundamental question: Why are referrals so crucial for MSPs? Join us as we uncover compelling statistics and insights that highlight the unparalleled effectiveness of referral marketing in driving business growth. From eye-open…
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Episode 225: MSPs: Send a Xmas card to prospects... in March?
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Episode 225 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Say goodbye to distractions 04:54 Send your prospects a Christmas card in MARCH 11:45 Close more deals by improving your communication with non-technical people Featured guest: Thank you to David Duff…
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Join us in this episode as we delve into the profound impact of compound growth on MSP marketing strategies. Drawing inspiration from Albert Einstein's timeless wisdom, we explore how understanding and harnessing the power of compounding can propel your business to new heights. Discover why compounding isn't just about monetary investments but also…
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Episode 224: Can you grow your MSP with YouTube ads?
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Episode 224 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Looking after yourself IS looking after your business 08:45 A ‘no’ today isn’t a ‘no’ forever 16:01 Could YouTube Ads help grow your MSP? Featured guest: Thank you to YouTube Ads specialist Ben Jones,…
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In this episode, we explore a simple yet remarkably effective technique for reviving dormant leads: the 3-line email. Often, prospects linger in our CRM systems, tantalisingly close to conversion but overlooked. This method capitalises on timing, recognising that a prospect may now be ready to engage despite previous hesitations. We break down the …
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Episode 223 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Could you grow your MSP business by buying another one? 08:39 How everybody benefits from cause related marketing 12:49 Using social proof to increase sales Featured guest: Thank you to branding & mar…
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In this episode, we delve into the transformative potential of hashtags on LinkedIn for Managed Service Providers (MSPs). From their ancient origins to their modern-day role as powerful digital tools, hashtags have evolved significantly. We explore how MSPs can strategically leverage hashtags to enhance visibility, engage with target audiences, and…
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Episode 222: Nasty surprises employees spring on MSPs
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Episode 222 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Staff 'red flags' you need to address 14:50 3 ways to make your staff feel special 23:07 Making the most of M&A Featured guest: Thank you to Craig Fulton, Advisor at Evergreen, for joining me to talk …
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Your MSP’s Video Background Influences Your Clients
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In this podcast episode, we delve into the evolving landscape of business interactions, particularly in the realm of video calls. With the rise of webinars, online meetings, and support calls, fueled in part by the pandemic, businesses are navigating new challenges and opportunities. One pressing question addressed is how managed service providers …
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Episode 221: Successful MSPs are rapid action takers
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Episode 221 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The power of taking rapid action 09:17 Improve your website by eliminating THIS word 15:21 Work smarter to work less and grow your MSP Featured guest: Thank you to Josh Fonger, CEO of WTS Enterprises,…
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In this episode, we explore the fascinating concept known as the "Endowment Effect," a psychological bias rooted in behavioral economics. Coined by Richard Thaler, this theory suggests that individuals tend to assign higher value to things simply because they own them. For Managed Service Providers (MSPs), understanding and harnessing the Endowment…
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