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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Film Genres and Hollywood
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Content provided by Ministry of Cinema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ministry of Cinema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Film Genres and Hollywood is a seven part web series exploring some of the film industry's most exciting genres.
…
continue reading
7 episodes
Mark all (un)played …
Manage series 1127870
Content provided by Ministry of Cinema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ministry of Cinema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Film Genres and Hollywood is a seven part web series exploring some of the film industry's most exciting genres.
…
continue reading
7 episodes
All episodes
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Film Genres and Hollywood

In this episode we voyage space and stars as we trek Hollywood and the science fiction film genre.
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Film Genres and Hollywood

In this episode, we recap the main points from previous episodes. Also, we ask, what is the current state of genre filmmaking? And what is its future?
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Film Genres and Hollywood

In this episode, we dig into the the quips and gags of a long line of pranksters in Hollywood's most mischievous genre, the comedy. From Charlie Chaplin's Tramp to Sacha Baron Cohen's Borat, it is the role of comedies to push cultural boundaries.
War--what is it good for? How about some pretty interesting films! In this episode, we venture into Hollywood’s treatment of the War film genre.
In this episode, we plunge into the underworld and dark alleyways of the crime film genre. The Don, Tony Montana, Al Capone, Martin Scorsese -- they're all here!
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Film Genres and Hollywood

In this episode, we ride along with cowboys and outlaws in the Wild West as we explore the Western, one of Hollywood's oldest and most seminal genres. We look into all the genre has to offer, from the good, the bad, and to the ugly.
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Film Genres and Hollywood

Do you like comedies for the laughs? Or are you more drawn to the allure of space and travel in science fiction? Perhaps you appreciate gangster films or gritty war pictures? If so, this series is for you.
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