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'Be one upon whom nothing is lost.'
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Where do ideas come from? A head full of all kinds of random stuff. You have to feed your soul, as Chalice puts it, and then you'll make interesting connections and come up with new thoughts - which for anyone in creative marketing is vital. In this episode, we talk about how a cat up a tree sparked an award winning campaign, and why a boxing match might be as useful as a visit to an art gallery.
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