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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Digital Pratik Show | Digital Marketing & Personal Branding Talks
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Content provided by Digital Pratik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Pratik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Digital Pratik Show which is one of the most practical & truthful Digital Marketing Podcasts by Digital Pratik streaming since Oct 2017. Here you get to learn & apply branding & marketing which work in the now to take your career & business to the next level. New episodes go live every single day.
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1084 episodes
Mark all (un)played …
Manage series 1755044
Content provided by Digital Pratik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Pratik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Digital Pratik Show which is one of the most practical & truthful Digital Marketing Podcasts by Digital Pratik streaming since Oct 2017. Here you get to learn & apply branding & marketing which work in the now to take your career & business to the next level. New episodes go live every single day.
…
continue reading
1084 episodes
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1 Mindsets That Block Your Career Success | Ep. #1086 4:59
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In today's audio episode #1086 of the Digital Pratik Show, "Digital Pratik explores the mindsets that can hinder career success and personal growth." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 How do you target the right audience in email marketing? | Ep. #1085 5:41
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In today's audio episode #1085 of the Digital Pratik Show, "Digital Pratik discusses the importance of lead nurturing in email marketing and shares specific strategies that creators and influencers can use to effectively nurture leads in the year 2023. He covers topics such as segmenting email lists, personalizing email content, and using automation to streamline the lead nurturing process." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 The Role of Social Media Audits in 2023 | Ep. #1084 4:19
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In today's audio episode #1084 of the Digital Pratik Show, "Digital Pratik explores the critical role of social media audits in 2023 and their significance in maximizing the effectiveness of social media strategies." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 Building a Sustainable Brand Beyond Virality | Ep. #1083 7:01
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In today's audio episode #1083 of the Digital Pratik Show, "Digital Pratik explores the importance of building a sustainable brand that goes beyond viral moments and focuses on long-term success." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 The Omnipresent Approach to Market Domination | Ep. #1082 3:53
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In today's audio episode #1082 of the Digital Pratik Show, "Digital Pratik delves into the idea of being present and visible across multiple platforms and channels to establish a strong brand presence and reach a wider audience. He discusses the importance of creating consistent and valuable messaging across various platforms " Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 Interactive online/offline experiences | Ep. #1081 8:19
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In today's audio episode #1081 of the Digital Pratik Show, "Digital Pratik explore the fascinating world of interactive online/offline experiences and their potential to captivate audiences and create memorable brand interactions." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
In today's audio episode #1080 of the Digital Pratik Show, "Digital Pratik delves into the art of creating compelling content that captures the attention of your target audience. From videos to blog posts, podcasts to social media, he explores strategies and techniques to help you produce content that people genuinely want to watch. " Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
In today's audio episode #1079 of the Digital Pratik Show, "Digital Pratik discusses the four essential pillars that encompass the journey of building, growing, scaling, and compounding a successful business." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 The Power of Effective Multitasking | Ep. #1078 3:59
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In today's audio episode #1078 of the Digital Pratik Show, "Digital Pratik he explores the power of effective multitasking and how it can enhance productivity and efficiency in various aspects of life." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 Job vs Business - What Career Path to Choose in 2023? | Ep. #1077 4:51
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In today's audio episode #1077 of the Digital Pratik Show, "Digital Pratik dives into the ongoing debate of choosing between a job and a business as a career path in 2023. He explores the advantages and challenges of both options, considering factors such as financial stability, flexibility, personal fulfillment, and long-term growth prospects." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 Your research will support your niche | Ep. #1076 6:05
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In today's audio episode #1076 of the Digital Pratik Show, "Digital Pratik emphasizes the importance of conducting research to support and validate your chosen niche. He explores how thorough research plays a crucial role in understanding your target market, identifying customer needs, and uncovering untapped opportunities." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 New to the business? Here's a strategy you must follow | Ep. #1075 6:37
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In today's audio episode #1075 of the Digital Pratik Show, "Digital Pratik shares a strategy that newcomers to the business world must follow to set themselves up for success." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 The Importance of Learning in Business During a Recession | Ep. #1074 9:19
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In today's audio episode #1074 of the Digital Pratik Show, "Digital Pratik explores how learning can be a valuable tool for navigating challenges, adapting to market changes, and driving growth even in difficult economic conditions." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
In today's audio episode #1073 of the Digital Pratik Show, "Digital Pratik talks about how he maintains his energy levels throughout the day and what exactly goes on behind the scenes." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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1 Are content calendars still important? | Ep. #1072 6:45
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In today's audio episode #1072 of the Digital Pratik Show, "Digital Pratik explores the concept of resourcefulness and its importance in achieving success." Hope you will enjoy the episode :) • • • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube…
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