The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)
MP3•Episode home
Manage episode 421904290 series 2782528
Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FOUR ACTIONABLE SALES TAKEAWAYS
- Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research
- Set a PPO agenda, coving the purpose, plan, and outcomes of the call
- Ask the prospect why they took the call, if they don't give you a good answer offer them a high-level overview to anchor their expectations
- At the end of the call run the 5-minute drill which includes 3-questions, do you want to buy? When do you want to buy? How do you buy?
RESOURCES DISCUSSED
337 episodes
MP3•Episode home
Manage episode 421904290 series 2782528
Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FOUR ACTIONABLE SALES TAKEAWAYS
- Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research
- Set a PPO agenda, coving the purpose, plan, and outcomes of the call
- Ask the prospect why they took the call, if they don't give you a good answer offer them a high-level overview to anchor their expectations
- At the end of the call run the 5-minute drill which includes 3-questions, do you want to buy? When do you want to buy? How do you buy?
RESOURCES DISCUSSED
337 episodes
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