The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Hall of Fame: Ryan Reisert Ep. 118
MP3•Episode home
Manage episode 421724539 series 2782528
Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FOUR ACTIONABLE TAKEAWAYS
- Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels.
- Prioritize direct dials & operations (their job is to transfer you). Avoid gatekeepers when possible.
- Document your channel validation. For phones: direct vs operator, validated vs not validated, etc.
- Focus on the tone/pace of your opener vs the words themselves. Then preface with the intent of your call to lower their guard.
PATH TO PRESIDENT’S CLUB
- Student of Sales, Principal @ Reisert Consulting
- Director, Paid Media + Audience @ Sprinklr
- VP Sales @ Booshaka, Inc. (Acquired by Sprinklr)
RESOURCES DISCUSSED
337 episodes
MP3•Episode home
Manage episode 421724539 series 2782528
Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FOUR ACTIONABLE TAKEAWAYS
- Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels.
- Prioritize direct dials & operations (their job is to transfer you). Avoid gatekeepers when possible.
- Document your channel validation. For phones: direct vs operator, validated vs not validated, etc.
- Focus on the tone/pace of your opener vs the words themselves. Then preface with the intent of your call to lower their guard.
PATH TO PRESIDENT’S CLUB
- Student of Sales, Principal @ Reisert Consulting
- Director, Paid Media + Audience @ Sprinklr
- VP Sales @ Booshaka, Inc. (Acquired by Sprinklr)
RESOURCES DISCUSSED
337 episodes
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