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In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
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107 episodes
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Content provided by OPERATORS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OPERATORS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
…
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107 episodes
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×In this conversation, Samir, CEO of HighBeam, joins the Operators to discuss the challenges faced by consumer brands in managing cash flow and profitability. They explore the unique financial solutions offered by HighBeam, emphasizing the importance of reliable banking partners and the role of automation and AI in financial management. The discussion highlights the specific needs of consumer brands and how HighBeam aims to address these through tailored banking solutions and strategic partnerships. 00:00 Introduction to HighBeam and Branch Furniture 05:51 The Importance of Reliable Banking Partners 09:12 HighBeam's Unique Financial Solutions 11:50 Automating Cash Management and Treasury Functions 15:07 The Role of AI in Financial Management 17:54 Target Audience and Business Model of HighBeam Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS…
00:00 Introduction 03:04 Exploring the Current Landscape of Exits 12:42 Market Dynamics and Acquisition Trends 18:26 The Role of Private Equity and Strategic Buyers 26:07 Understanding the Mid-Market Exit Opportunities 33:32 The Importance of Timing in Exits 36:19 The Evolution of Private Equity 39:35 Preparing for an Exit 42:06 The Costs of Exit Readiness 44:56 Missed Opportunities and Lessons Learned 55:00 The Dangers of Hyper-Growth 01:00:29 Predictable Growth vs. Hyper-Growth 01:12:03 Understanding Liquidation Preferences and Participation 01:20:11 Introducing HighBeam: A Financial Platform for Consumer Brands 01:26:00 The Importance of Reliable Banking Solutions 01:30:14 Automating Financial Management with AI 01:35:34 The Future of Banking and AI Integration Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS…

1 E103: Data is a business problem, not just a marketing problem. 1:19:45
1:19:45
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00:00 Introduction 06:21 Understanding Data Challenges in Mid-Market Companies 08:43 The Need for Data Consolidation 12:55 Building a Single Source of Truth 17:04 Managing Complexity in Multi-Channel Operations 25:25 When to Invest in Data Infrastructure 29:53 Off-the-Shelf Solutions for Smaller Businesses 35:50 The Cost-Benefit of Investing in Technology 39:36 Operational Mistakes and Their Costs 47:10 Precision in E-commerce Operations 49:15 Effective Team Meetings and Communication 54:00 Understanding and Utilizing Data 01:01:08 Hiring for Data Competence 01:16:33 The Future of Data and AI in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

1 E102: Fortunes are made in recessions 1:15:22
1:15:22
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00:00 The Absurdity of Advertising Complaints 06:05 Challenges of E-commerce Software 08:58 The Complexity of Leadership 11:46 Customer Service Anecdotes 15:07 Exploring Non-Digital Advertising Channels 18:04 Evaluating Outdoor Advertising for DTC Brands 20:46 Understanding Marketing Channel Economics 26:54 The Role of Amazon in DTC Strategy 30:12 The Impact of Retail Partnerships 38:38 Driving Retail Success Through Strategic Partnerships 44:12 Navigating Brand Awareness and Market Presence 46:38 Understanding Market Dynamics and Tariffs 52:37 The Impact of Uncertainty on Capital Investment 56:56 Manufacturing Strategies Amidst Economic Challenges 01:01:17 Adapting to Market Changes and Pricing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…
00:00 Sean's Social Media Detox 02:51 Navigating Business Challenges in E-commerce 06:06 Understanding Tariffs and Economic Instability 08:50 The Emotional Toll of Leadership 12:05 The Role of Agility in Uncertain Times 14:54 Finding Opportunity in Crisis 17:51 The Importance of Communication in Leadership 20:47 Real-World Examples of Market Challenges 24:06 The Future of E-commerce and Consumer Behavior 34:02 Consumer Spending and Economic Uncertainty 39:06 The Impact of Technology on Employment 43:02 Navigating Economic Challenges and Finding Optimism 47:41 The Future of Medical Advancements and Technology 51:05 The Value of Physical Goods in a Digital Age 56:19 Reflections on Life, Work, and Personal Growth Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Dario Amodei Blog Post: https://darioamodei.com/machines-of-loving-grace Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…
00:00 Introduction 02:51 Leading Shopify: A Journey Through Growth 06:10 The Evolution of Roles in Company Building 09:05 The Importance of Specialization and Storytelling 11:50 The Value of Longevity in Leadership 15:13 Navigating Public Company Challenges 18:11 The Trust Factor in Public Companies 20:51 Commitment vs. Optionality in Careers 24:11 The Role of Context in Leadership 30:00 Thriving as a Public Company 36:16 The Evolution of Commerce Platforms 39:45 Shopify's Future Focus Areas 43:56 Demand Generation and the Shop App 48:14 AI and Practical Applications in E-commerce 52:07 The Unique E-commerce Community 56:43 Empowering Entrepreneurs in E-commerce Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Harley Finkelstein: https://x.com/harleyf Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

1 E099: The 10 year overnight success with David Segal 1:31:01
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00:00 Introduction 06:10 Transitioning to FinTech: Highbeam 14:49 Navigating Retail and E-commerce 20:57 The Future of Consumer Brands and AI 33:58 The Pros and Cons of Opening Physical Stores 41:54 Finding the Right Retail Locations 47:46 The Importance of Data in Business 51:25 Lessons from High-End Retail Experiences 01:02:35 Understanding Market Differences: Canada vs. U.S. 01:11:19 The Importance of Great Retail Staff 01:14:00 The Future of Retail: Who Will Survive? 01:21:14 The Challenge of Competing with Walmart 01:25:30 Lessons Learned from Building David's Tea 01:27:55 The Emotional Journey of Exiting a Business 01:29:18 Connecting with David: Where to Find Him Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

1 E098: The LTV Trap: Escape Your Broken Business Model 1:45:34
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00:00 Introduction 03:12 The Impact of Chargebacks on Businesses 08:57 The Nature of Chargeback Fraud 11:53 Strategies for Preventing Chargebacks 18:03 Building a Robust Data Infrastructure 35:07 Evaluating Technology Investments 40:12 Personal Branding and Business Identity 44:16 Cross-Company Networking for Leaders 48:20 Understanding Lifetime Value (LTV) in Business 54:50 The Uncertainty of Future Consumer Behavior 58:04 The Impact of Disruption on Business Models 01:06:55 Innovating Product Offerings for Families 01:09:48 The Future of SaaS Pricing and Value 01:16:24 Building Custom Software for Unique Business Needs 01:22:32 Understanding Profit Models and Customer Acquisition Costs 01:28:05 The Dynamics of Consumables vs. Hard Goods 01:37:22 Competitive Advantages in E-commerce Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Chargeflow. https://www.chargeflow.io/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…
00:00 Introduction 03:08 The Science of Consumer Brands 05:57 Transition from Academia to Entrepreneurship 12:08 Launching a Science-Backed Beauty Brand 14:53 Acquisition and the Future of Beauty Brands 17:46 The Scientific Method in Entrepreneurship 21:04 Data-Driven Decision Making in E-commerce 24:05 Evan's New Venture in Allergy Solutions 36:07 Understanding the Market for Cat Allergy Solutions 39:57 Exploring Product Development and Pricing Strategies 44:52 Building a Lasting Brand: Lessons from Experience 47:14 The Future of Science-Backed Consumer Products 51:58 Navigating Product Development Timelines 57:05 The Role of AI in Accelerating R&D 01:01:09 Commercializing Scientific Innovations 01:10:28 Final Thoughts and Product Promotion Evan Zhao: X: https://x.com/EvanZhao6?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Linkedin: https://www.linkedin.com/in/evan-zhao-b0321777/ Pacagen: https://pacagen.com/ Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

1 E096: Content Creation & Brand Storytelling 1:13:42
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00:00 Introduction and Sponsorships 01:51 Navigating Natural Disasters and Personal Experiences 04:06 Transitioning to the Cannabis Industry 09:50 Challenges in the Cannabis Business 14:04 The Shift to Short Form Content Creation 20:08 The Rise of Short Form Video 26:06 Building a Community Through Content 29:59 The Value of Authentic Content Creation 36:45 Balancing Depth and Breadth in Content Creation 43:10 The Nuances of Selling Information and Courses 51:20 The Importance of Data in Business Operations 01:00:13 Creating Team-Focused Learning Experiences 01:08:56 Short Form Content: The Future of Brand Storytelling Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Colin Landforce - https://landforce.com/ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…
00:00 Introduction 02:25 Understanding the Impact of Tariffs on Trade 05:43 The Reality of Tariffs: Perspectives from the Ground 09:25 Fentanyl Crisis: A National Security Concern 12:35 The Political Landscape: Canada vs. U.S. Tariff Strategies 17:50 Negotiation Tactics: The Art of the Deal 21:34 Manufacturing Decisions: The U.S. vs. Canada 25:55 The Future of Trade: E-commerce and Supply Chain Dynamics 36:21 Navigating Tariffs and Trade Regulations 39:07 The Impact of E-commerce on Domestic Sellers 45:30 The Future of Manufacturing and Trade 55:10 Optimizing E-commerce Strategies 01:01:11 Long-term Business Strategies in a Changing Economy Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

1 E094: Big Business, Big Challenges: Mastering Resource Management. 1:18:40
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00:00 Introduction 02:03 The Importance of Effective Communication 04:01 Luxury Beliefs and Societal Challenges 09:47 Understanding Second and Third Order Effects 18:53 Time Management Strategies for Leaders 31:11 Data Management and Decision Making 35:48 Coaching and Developing Young Talent 39:30 The Power of Multiplication in Leadership 46:33 Investing in Human Capital 49:53 Agency Dynamics and Challenges 59:51 Understanding Product-Market Fit 01:09:50 Navigating Agency Relationships and Loyalty Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

1 E093: Managing High Performance Teams. 1:01:44
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00:00 Introduction 02:03 Cherene's Career Decisions and Work-Life Balance 05:47 Team Dynamics and Management Styles 13:21 Data Management and Decision Making 19:26 Building Effective Teams and Organizational Culture 31:06 Empowering Growth Through Inclusion 38:06 Building a Culture of Trust and Independence 47:23 The Journey of Personal and Professional Growth 57:02 Sustaining Success Through Adversity Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Trust Equation: https://trustedadvisor.com/why-trust-matters/understanding-trust/understanding-the-trust-equation Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

1 E092: Markets, Conferences, Growth & Optimism. 1:16:32
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00:00 Introduction 02:15 Insights from the ICR Conference 09:25 Market Sentiment and Tariffs 14:42 The Importance of Product Development 20:54 Shark Ninja's Unique Brand Strategy 25:51 Balancing OPEX and Future Investments 30:29 Consumer Sentiment and Growth Opportunities 38:54 Consumer Confidence and Market Trends 44:40 Mimetic Behavior in Business 49:27 The Importance of Independent Thinking 54:25 Data-Driven Decision Making 01:00:52 Optimism in American Economic Growth 01:06:05 Building Relationships in a Digital Age Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…
00:00 Introduction 02:26 Understanding the DTC SaaS Landscape 03:20 Brand Access: A Solution for Global Expansion 08:08 Passport: End-to-End Internationalization Solutions 12:21 Navigating Compliance in International Shipping19:15 Choosing the Right Partner for Global Sales 27:48 Breaking News: Acquisition Announcement 30:06 Navigating International Logistics Challenges 36:16 The Importance of Strategic Partnerships 42:49 Scaling Operations and Market Expansion 49:18 Future Trends in Global Trade and Compliance Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…
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