E096: Content Creation & Brand Storytelling OPERATORS podcast

1:19:24

In this episode of the Operators Podcast, the hosts discuss the challenges of navigating chaos and uncertainty in the current economic climate. They explore strategies for managing inventory, cutting costs, and adapting to market changes while emphasizing the importance of personal growth during difficult times. The conversation highlights the need for leaders to make informed decisions amidst unpredictability and to focus on resilience and adaptability. 00:00 Introduction 02:04 The Economic Landscape and Its Challenges 07:24 Strategies for Managing Inventory and Costs 21:25 Adapting to Market Changes and Consumer Behavior 35:00 Personal Growth Through Adversity 39:52 Cost-Cutting Strategies in Business 41:18 The Importance of Early and Decisive Cuts 42:12 Negotiating with Vendors and Creditors 43:38 Evaluating Software and Operational Costs 46:54 Identifying and Reducing Organizational Bloat 49:31 The Balance Between Cuts and Growth 53:50 The Cost of Complexity in Business 56:30 Embracing Change and Growth Opportunities 58:52 Recognizing Market Trends and Risks 01:04:33 Leveraging Debt and Negotiation Tactics 01:06:42 Streamlining Processes for Efficiency 01:11:25 Identifying Vestigial Processes in Organizations Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/…

OPERATORS

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E106: The Tariffs Emergency Episode 1:37:43

10 days ago1:37:43

1:37:43

In this episode of the Operators Podcast, the hosts dive deep into the current chaos surrounding tariffs and their implications on the economy. They discuss the macro and microeconomic factors at play, the psychological aspects of market predictions, and the complexities of global supply chains. The conversation highlights the uncertainty in the market and the potential long-term impacts of current policies, especially in relation to consumer discretionary sectors and technological advancements. 00:00 Introduction 03:08 The Current Economic Climate and Tariff Chaos 05:56 Macro Economic Factors Influencing Tariffs 09:14 The Impact of Tariffs on Consumer Discretionary 14:53 The Complexity of Global Supply Chains 18:13 The Role of Technology in Economic Change 32:40 Understanding Second and Third Order Effects 38:00 Consumer Spending Trends and Historical Context 43:11 Competitive Positioning and Pricing Strategies 48:48 The Role of Manufacturing and Geopolitical Risks 01:05:48 Understanding Tariffs and Compliance 01:11:00 Navigating Cost Structures and Operational Efficiency 01:19:20 Manufacturing in the U.S.: Challenges and Opportunities 01:25:02 Analyzing the Super Bowl Ad Impact 01:35:09 The Importance of Data-Driven Decisions Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/…

OPERATORS

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E105: How to Define Your Customer Profiles with Sarah Levinger 1:05:25

15 days ago1:05:25

1:05:25

00:00 Introduction 02:55 Understanding Customer Avatars and Personas 06:02 Defining Customer Profiles and Their Importance 08:53 The Role of Customer Names in Marketing 12:09 Discovering Customer Avatars Through Observation 15:00 The Complexity of Customer Archetypes 18:08 Balancing Brand and Growth Marketing 20:57 Identifying Customer Identities 23:49 Leveraging Subconscious Data for Marketing 33:11 Innovative Survey Techniques 38:13 Understanding Customer Bias 44:02 The Importance of Identity in Marketing 49:16 Emotional Triggers in Consumer Behavior 55:20 Cultural Influence on Consumer Choices 01:00:43 The Role of Reach in Shaping Markets Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/…

OPERATORS

1
Highbeam x Operators 26:27

21 days ago26:27

26:27

In this conversation, Samir, CEO of HighBeam, joins the Operators to discuss the challenges faced by consumer brands in managing cash flow and profitability. They explore the unique financial solutions offered by HighBeam, emphasizing the importance of reliable banking partners and the role of automation and AI in financial management. The discussion highlights the specific needs of consumer brands and how HighBeam aims to address these through tailored banking solutions and strategic partnerships. 00:00 Introduction to HighBeam and Branch Furniture 05:51 The Importance of Reliable Banking Partners 09:12 HighBeam's Unique Financial Solutions 11:50 Automating Cash Management and Treasury Functions 15:07 The Role of AI in Financial Management 17:54 Target Audience and Business Model of HighBeam Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/…

OPERATORS

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E104: Operators Assemble 1:47:05

22 days ago1:47:05

1:47:05

00:00 Introduction 03:04 Exploring the Current Landscape of Exits 12:42 Market Dynamics and Acquisition Trends 18:26 The Role of Private Equity and Strategic Buyers 26:07 Understanding the Mid-Market Exit Opportunities 33:32 The Importance of Timing in Exits 36:19 The Evolution of Private Equity 39:35 Preparing for an Exit 42:06 The Costs of Exit Readiness 44:56 Missed Opportunities and Lessons Learned 55:00 The Dangers of Hyper-Growth 01:00:29 Predictable Growth vs. Hyper-Growth 01:12:03 Understanding Liquidation Preferences and Participation 01:20:11 Introducing HighBeam: A Financial Platform for Consumer Brands 01:26:00 The Importance of Reliable Banking Solutions 01:30:14 Automating Financial Management with AI 01:35:34 The Future of Banking and AI Integration Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/…

OPERATORS

1
E103: Data is a business problem, not just a marketing problem. 1:19:45

27 days ago1:19:45

1:19:45

00:00 Introduction 06:21 Understanding Data Challenges in Mid-Market Companies 08:43 The Need for Data Consolidation 12:55 Building a Single Source of Truth 17:04 Managing Complexity in Multi-Channel Operations 25:25 When to Invest in Data Infrastructure 29:53 Off-the-Shelf Solutions for Smaller Businesses 35:50 The Cost-Benefit of Investing in Technology 39:36 Operational Mistakes and Their Costs 47:10 Precision in E-commerce Operations 49:15 Effective Team Meetings and Communication 54:00 Understanding and Utilizing Data 01:01:08 Hiring for Data Competence 01:16:33 The Future of Data and AI in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to the 9 Operators newsletter here: https://9operators.com/…

OPERATORS

1
E102: Fortunes are made in recessions 1:15:22

29 days ago1:15:22

1:15:22

00:00 The Absurdity of Advertising Complaints 06:05 Challenges of E-commerce Software 08:58 The Complexity of Leadership 11:46 Customer Service Anecdotes 15:07 Exploring Non-Digital Advertising Channels 18:04 Evaluating Outdoor Advertising for DTC Brands 20:46 Understanding Marketing Channel Economics 26:54 The Role of Amazon in DTC Strategy 30:12 The Impact of Retail Partnerships 38:38 Driving Retail Success Through Strategic Partnerships 44:12 Navigating Brand Awareness and Market Presence 46:38 Understanding Market Dynamics and Tariffs 52:37 The Impact of Uncertainty on Capital Investment 56:56 Manufacturing Strategies Amidst Economic Challenges 01:01:17 Adapting to Market Changes and Pricing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to the 9 Operators newsletter here: https://9operators.com/…

OPERATORS

1
E101: Never Waste a Crisis 1:07:00

5 weeks ago1:07:00

1:07:00

00:00 Sean's Social Media Detox 02:51 Navigating Business Challenges in E-commerce 06:06 Understanding Tariffs and Economic Instability 08:50 The Emotional Toll of Leadership 12:05 The Role of Agility in Uncertain Times 14:54 Finding Opportunity in Crisis 17:51 The Importance of Communication in Leadership 20:47 Real-World Examples of Market Challenges 24:06 The Future of E-commerce and Consumer Behavior 34:02 Consumer Spending and Economic Uncertainty 39:06 The Impact of Technology on Employment 43:02 Navigating Economic Challenges and Finding Optimism 47:41 The Future of Medical Advancements and Technology 51:05 The Value of Physical Goods in a Digital Age 56:19 Reflections on Life, Work, and Personal Growth Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Dario Amodei Blog Post: https://darioamodei.com/machines-of-loving-grace Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

OPERATORS

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E100: Harley on Operators 1:11:22

5 weeks ago1:11:22

1:11:22

00:00 Introduction 02:51 Leading Shopify: A Journey Through Growth 06:10 The Evolution of Roles in Company Building 09:05 The Importance of Specialization and Storytelling 11:50 The Value of Longevity in Leadership 15:13 Navigating Public Company Challenges 18:11 The Trust Factor in Public Companies 20:51 Commitment vs. Optionality in Careers 24:11 The Role of Context in Leadership 30:00 Thriving as a Public Company 36:16 The Evolution of Commerce Platforms 39:45 Shopify's Future Focus Areas 43:56 Demand Generation and the Shop App 48:14 AI and Practical Applications in E-commerce 52:07 The Unique E-commerce Community 56:43 Empowering Entrepreneurs in E-commerce Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Harley Finkelstein: https://x.com/harleyf Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

OPERATORS

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E099: The 10 year overnight success with David Segal 1:31:01

6 weeks ago1:31:01

1:31:01

00:00 Introduction 06:10 Transitioning to FinTech: Highbeam 14:49 Navigating Retail and E-commerce 20:57 The Future of Consumer Brands and AI 33:58 The Pros and Cons of Opening Physical Stores 41:54 Finding the Right Retail Locations 47:46 The Importance of Data in Business 51:25 Lessons from High-End Retail Experiences 01:02:35 Understanding Market Differences: Canada vs. U.S. 01:11:19 The Importance of Great Retail Staff 01:14:00 The Future of Retail: Who Will Survive? 01:21:14 The Challenge of Competing with Walmart 01:25:30 Lessons Learned from Building David's Tea 01:27:55 The Emotional Journey of Exiting a Business 01:29:18 Connecting with David: Where to Find Him Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

OPERATORS

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E098: The LTV Trap: Escape Your Broken Business Model 1:45:34

7 weeks ago1:45:34

1:45:34

00:00 Introduction 03:12 The Impact of Chargebacks on Businesses 08:57 The Nature of Chargeback Fraud 11:53 Strategies for Preventing Chargebacks 18:03 Building a Robust Data Infrastructure 35:07 Evaluating Technology Investments 40:12 Personal Branding and Business Identity 44:16 Cross-Company Networking for Leaders 48:20 Understanding Lifetime Value (LTV) in Business 54:50 The Uncertainty of Future Consumer Behavior 58:04 The Impact of Disruption on Business Models 01:06:55 Innovating Product Offerings for Families 01:09:48 The Future of SaaS Pricing and Value 01:16:24 Building Custom Software for Unique Business Needs 01:22:32 Understanding Profit Models and Customer Acquisition Costs 01:28:05 The Dynamics of Consumables vs. Hard Goods 01:37:22 Competitive Advantages in E-commerce Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Chargeflow. https://www.chargeflow.io/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

OPERATORS

1
E097: Scientist to Entrepreneur 1:12:11

8 weeks ago1:12:11

1:12:11

00:00 Introduction 03:08 The Science of Consumer Brands 05:57 Transition from Academia to Entrepreneurship 12:08 Launching a Science-Backed Beauty Brand 14:53 Acquisition and the Future of Beauty Brands 17:46 The Scientific Method in Entrepreneurship 21:04 Data-Driven Decision Making in E-commerce 24:05 Evan's New Venture in Allergy Solutions 36:07 Understanding the Market for Cat Allergy Solutions 39:57 Exploring Product Development and Pricing Strategies 44:52 Building a Lasting Brand: Lessons from Experience 47:14 The Future of Science-Backed Consumer Products 51:58 Navigating Product Development Timelines 57:05 The Role of AI in Accelerating R&D 01:01:09 Commercializing Scientific Innovations 01:10:28 Final Thoughts and Product Promotion Evan Zhao: X: https://x.com/EvanZhao6?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Linkedin: https://www.linkedin.com/in/evan-zhao-b0321777/ Pacagen: https://pacagen.com/ Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

OPERATORS

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E096: Content Creation & Brand Storytelling 1:13:42

8 weeks ago1:13:42

1:13:42

00:00 Introduction and Sponsorships 01:51 Navigating Natural Disasters and Personal Experiences 04:06 Transitioning to the Cannabis Industry 09:50 Challenges in the Cannabis Business 14:04 The Shift to Short Form Content Creation 20:08 The Rise of Short Form Video 26:06 Building a Community Through Content 29:59 The Value of Authentic Content Creation 36:45 Balancing Depth and Breadth in Content Creation 43:10 The Nuances of Selling Information and Courses 51:20 The Importance of Data in Business Operations 01:00:13 Creating Team-Focused Learning Experiences 01:08:56 Short Form Content: The Future of Brand Storytelling Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Colin Landforce - https://landforce.com/ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

OPERATORS

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E095: Tariffs. 1:11:30

10 weeks ago1:11:30

1:11:30

00:00 Introduction 02:25 Understanding the Impact of Tariffs on Trade 05:43 The Reality of Tariffs: Perspectives from the Ground 09:25 Fentanyl Crisis: A National Security Concern 12:35 The Political Landscape: Canada vs. U.S. Tariff Strategies 17:50 Negotiation Tactics: The Art of the Deal 21:34 Manufacturing Decisions: The U.S. vs. Canada 25:55 The Future of Trade: E-commerce and Supply Chain Dynamics 36:21 Navigating Tariffs and Trade Regulations 39:07 The Impact of E-commerce on Domestic Sellers 45:30 The Future of Manufacturing and Trade 55:10 Optimizing E-commerce Strategies 01:01:11 Long-term Business Strategies in a Changing Economy Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators…

OPERATORS

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E094: Big Business, Big Challenges: Mastering Resource Management. 1:18:40

10 weeks ago1:18:40