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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Kumar Sivasubramanian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kumar Sivasubramanian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A podcast about feature films based on comic books and comic strips that people have stopped talking about.
Content provided by Kumar Sivasubramanian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kumar Sivasubramanian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A podcast about feature films based on comic books and comic strips that people have stopped talking about.
In the left corner... "Joe Palooka" the comic book strip (1930-1984) by Ham Fisher! And in the right corner... "Palooka" the movie (1934), directed by Benjamin Stoloff; and starring Jimmy Durante, Lupe Vélez, Stuart Erwin, Marjorie Rambeau, Robert Armstrong, Mary Carlisle, Thelma Todd, Fred 'Snowflake' Toones, and William Cagney! And this description template is finally appropriate for once!! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Bluesky at https://bsky.app/profile/kumarprime.bsky.social , Facebook at https://www.facebook.com/groups/1551035835334165 , and Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "Action Comics" #252 (1959) by Otto Binder and Al Plastino, and sundry other Supergirl comics! And in the right corner... "Supergirl" the movie (1984), directed by Jeannot Szwarc; written by David Odell; and starring Faye Dunaway, Helen Slater, Hart Bochner, Peter Cook, Mia Farrow, Marc McClure, Brenda Vaccaro, and Peter O'Toole! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com ; and reach us on Bluesky at https://bsky.app/profile/kumarprime.bsky.social ; on Facebook at https://www.facebook.com/groups/1551035835334165 ; and on Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
This week, a very special crossover episode with the Deconstructing Comics podcast! In the left corner... "The Fantastic Four" the comic book issues 247 (1982) and 258 (1983) by John Byrne, and "Marvel Fanfare" #15 (1984) by Barry Windsor-Smith! And in the right corner... "Fantastic Four" the movie (2005), directed by Tim Story; written Mark Frost and Michael France; and starring Ioan Gruffudd, Jessica Alba, Chris Evans, Michael Chiklis, Julian McMahon, Kerry Washington, and Stan Lee! --- The Deconstructing Comics podcast! https://deconstructingcomics.com/ --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Bluesky at https://bsky.app/profile/kumarprime.bsky.social, Facebook at https://www.facebook.com/groups/1551035835334165 , or Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "The Surrogates" the graphic novel (2006) by Robert Venditti and Brett Weldele! And in the right corner... "Surrogates" the movie (2009); directed by Jonathan Mostow; written by John Brancato and Michael Ferris; and starring Bruce Willis, Radha Mitchell, Rosamund Pike, James Cromwell, Ving Rhames, Boris Kodjoe, and Devin Ratray! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Bluesky at https://bsky.app/profile/kumarprime.bsky.social . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "Barry McKenzie" the comic strip (mid-1960s - 1974) by Barry Humphries and Nicholas Garland! And in the right corner... "Barry McKenzie Holds His Own" the movie (1974), directed by Bruce Beresford; written by Bruce Beresford and Barry Humphries; and starring Barry Crocker, Barry Humphries, and Donald Pleasence! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Twitter at https://twitter.com/kumarprime , or Bluesky at https://bsky.app/profile/kumarprime.bsky.social . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "Barry McKenzie" the comic strip (mid-1960s - 1974) by Barry Humphries and Nicholas Garland! And in the right corner... "The Adventures of Barry McKenzie" the movie (1972), directed by Bruce Beresford; written by Bruce Beresford and Barry Humphries; and starring Barry Crocker, Barry Humphries, Spike Milligan, and Peter Cook! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Twitter at https://twitter.com/kumarprime , or Bluesky at https://bsky.app/profile/kumarprime.bsky.social . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "Judge Dredd" the comic book series, by John Wagner and Carlos Ezquerra! And in the right corner... "Dredd" the movie (2012), directed by Pete Travis; written by Alex Garland; and starring Karl Urban, Lena Headey, and Domhnall Gleeson! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Bluesky at https://bsky.app/profile/kumarprime.bsky.social . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "Judge Dredd" the comic book series, by John Wagner, Carlos Ezquerra, and others! And in the right corner... "Judge Dredd" the movie (1995), directed by Danny Cannon; written by William Wisher Jr. and Steven E. de Souza; and starring Sylvester Stallone, Armand Assante, Diane Lane, Rob Schneider, Joan Chen, Jürgen Prochnow, and Max von Sydow! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Bluesky at https://bsky.app/profile/kumarprime.bsky.social . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "Art School Confidential" the 4-page comic "story" (1991) by Daniel Clowes! And in the right corner... "Art School Confidential" the movie (2006), directed by Terry Zwigoff, written by Daniel Clowes; and starring Max Minghella, Sophia Myles, John Malkovich, Anjelica Huston, Jim Broadbent, Matt Keeslar, Ethan Suplee, Joel Moore, Nick Swardson, Ezra Buzzington, Steve Buscemi, Michael Shamus Wiles, and Lauren Bowles! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Bluesky at https://bsky.app/profile/kumarprime.bsky.social . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "The Coldest City" the graphic novel (2012), by Antony Johnston and Sam Hart! And in the right corner... "Atomic Blonde" the movie (2017), directed by David Leitch; written by Kurt Johnstad; and starring Charlize Theron, James McAvoy, John Goodman, Til Schweiger, Eddie Marsan, Sofia Boutella, Jóhannes Jóhannesson, Toby Jones, Sam Hargrave and Bill Skarsgård! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Bluesky at https://bsky.app/profile/kumarprime.bsky.social . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
This week, a very special crossover episode with the Deconstructing Comics podcast! In the left corner... "The Fantastic Four" the comic book series, issues 1-11 (1961-1962) by Jack Kirby and Stan Lee! And in the right corner... "The Fantastic Four" the (unreleased) movie (1994), directed by Oley Sassone; written by Craig J. Nevius and Kevin Rock; co-executive produced by Roger Corman; and starring Alex Hyde-White, Rebecca Staab, Jay Underwood, Michael Bailey Smith, Carl Ciarfalio, Joseph Culp, and Mercedes McNab! --- The Deconstructing Comics podcast! https://deconstructingcomics.com/ --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Twitter at https://twitter.com/kumarprime , or Bluesky at https://bsky.app/profile/kumarprime.bsky.social . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "The Drifting Classroom" the manga series (1972-1974) by Kazuo Umezz! And in the right corner... "Drifting School" the movie (1995), aka "Lost In Time" directed by Junichi "J.J." Mimura; and starring Caroline Williams, Hill Harper, Bubba Smith, Billy Drago, and Henry Silva! --- Show Notes: The "Drifting School" version https://www.youtube.com/watch?v=7ZjluqYiO0A The "Lost In Time" version https://www.youtube.com/watch?v=W3Lt0dTqQiI --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield; and this week's ending music is the song "The Drifting Classroom" (1975) written and sung by Kazuo Umezz! Email us at CBMOblivion@gmail.com , and reach us on Twitter at https://twitter.com/kumarprime . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "The Drifting Classroom" the manga series (1972-1974) by Kazuo Umezz! And in the right corner... "The Drifting Classroom" the movie (1987) directed by Nobuhiko Obayashi, and starring Troy Donahue! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield; and this week's ending music is "Yasei no Kaze" by Miki Imai, the ending theme from "The Drifting Classroom". Email us at CBMOblivion@gmail.com , and reach us on Twitter at https://twitter.com/kumarprime . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "Here" the comic book short story (1989) and "Here" the graphic novel (2014) by Richard McGuire! And in the right corner... "Here" the movie (2024) directed by Robert Zemeckis; written by Eric Roth and Robert Zemeckis; and starring Tom Hanks, Robin Wright, and Paul Bettany! --- Show Notes: The original, 6-page version of "Here": https://from-dusk-till-drawn.com/2016/05/03/here-by-richard-mcguire-usa-1989/ --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com, and reach us on Twitter at https://twitter.com/kumarprime . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
In the left corner... "Modesty Blaise" the comic strip (1963-2001) by Peter O'Donnell and Jim Holdaway! And in the right corner... "My Name Is Modesty" the direct-to-video movie (2004) directed by Scott Spiegel; written by Lee Batchler and Janet Scott-Batchler; and starring Alexandra Staden, Nikolaj Coster-Waldau, and Raymond Cruz! --- Please help us keep the lights on and support our Patreon at https://www.patreon.com/ComicBookMovieOblivion --- Kumar and Jordan can also be found occasionally hosting the Deconstructing Comics Podcast https://deconstructingcomics.com/ Our theme music is "A Trip to the Moon: Comic Descriptive Fantasia" composed by Ezra Read and performed by Vannie Ip-Winfield. Email us at CBMOblivion@gmail.com , and reach us on Twitter at https://twitter.com/kumarprime . And join our Facebook group at https://www.facebook.com/groups/1551035835334165 , and follow our Instagram at https://www.instagram.com/comicbookmovieoblivion/ Kumar's novel "Tanuja Ramachandran: Hunter-Seeker" can be ordered from wherever you get books. (ISBN: 099258311X)…
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