How to Grow an Audience - with Tony Whatley - EP 351

365 Driven

How to Grow an Audience – Episode 351

Mindset

• Our time is limited, and relatively short
• Push aside your ego. Be okay being a beginner, and sucking at things (stage right story).
• Dealing with critics, haters, naysayers
• Invest in skills. (Communication, Copywriting, Comedy, Production, Editing)
• Be your own brand. Don’t work with mentors who overshadow or take credit for your brand. Be 1 of 1, not 1 of 1000’s. Groups are okay, but wear your own brand.
• Purpose above Fear. Avoid regret. (write your Eulogy)

Creating content to grow an audience

• 80/20 Rule. 80% of your content should be about things you enjoy doing. Things you’d do for free. 20% is focused on your expertise and your mastery.
• Expertise vs Mastery (paid to do, vs successful)
• Don’t copy the formats or edits of others. Be yourself.
• Identify what makes you unique, and amplify this.
• Don’t get ahead of your actual results. Results matter most. “Right Message, Wrong Person”
• Entertain, Educate, or Encourage
• Humor vs Inspiration
• Quality vs Quantity
• Be social and support others. Don’t post and ghost
• Stay in your lanes of interests and topics

Create an interesting life.

• Pursue passions and interests.
• Take on new challenges and share the journey
• Visit interesting places
• Read more books and learn from interesting people
• Consistency and Patience (12-month no-man’s land story)

365 Driven Advance. Costa Rica June 8-13, 2024

• We don’t retreat, we Advance!
• Hiking a rainforest along the Rio Celeste river
• Jungle resort and beach resort
• Business and Entrepreneurship presenters
• Stepping away from your daily routine, and refreshing your mind
• Building relationships

· Visit 365driven.com