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Content provided by Blake Howard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blake Howard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Nokia with Lee Coomber
Manage episode 374902097 series 3270328
Content provided by Blake Howard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blake Howard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B2B network technology for the past decade. For Nokia’s first major rebrand in 45 years, it was crucial to be seen as the digital innovator they are, not the mobile phone company they were. In this episode, we talk to Lee Coomber, Creative Director at Lippincott, to learn how his design team righted the misperceptions of an enterprise legacy brand.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.
54 episodes
Share
Manage episode 374902097 series 3270328
Content provided by Blake Howard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blake Howard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B2B network technology for the past decade. For Nokia’s first major rebrand in 45 years, it was crucial to be seen as the digital innovator they are, not the mobile phone company they were. In this episode, we talk to Lee Coomber, Creative Director at Lippincott, to learn how his design team righted the misperceptions of an enterprise legacy brand.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.
54 episodes
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Similar to A Change of Brand
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