Ep 66: What Do I Have To Do Part 2: the styling and video

A Journey Through Stock Aitken Waterman

While "What Do I Have To Do" by Kylie Minogue stands on its own two feet as a song, the impact of the single was increased greatly due to the striking imagery on display on the single cover and in the music video. Celebrity stylist David Thomas takes us right back to the early years of his career and tells the story of how he was hired to style the video. His desire to take Kylie into a much more fashionable direction was something she was right on board with and their collaboration produced some of the most iconic visual images of her career. Video director David Hogan, who also joins us on the podcast, delivered an edgy, stylish, exciting music video that remains a fan favourite — and he recalls how it came together and some of the challenges posed by particular scenes. Responsible for the phrase "SexKylie" being coined, the video for "What Do I Have To Do" was a huge step in Kylie's career that further proved how in control of her image she now was.

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