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06: Burns 1876 CEO Braydan Shaw on Staying Ahead of the Curve Through 145+ Years
Manage episode 330648531 series 2936917
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Burns 1876 CEO Braydan Shaw shares how he balances 145+ years of company tradition with a relentless spirit of innovation. Plus, Braydan discusses how viral TikTok videos and a spot on the hit TV show Yellowstone have brought Cowboy swagger to a new generation.
Discover how the company has:
-Found a new and distinct customer base in recent years
-Repeatedly innovated while staying true to company vision and long term approach to success
-Encouraged their team to challenge one another to avoid groupthink
-Built a thriving and collaborative family business due to “supportive diversification” and communication
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