For 5 years he struggled to get traction. Then with AI he grew 12x— in 1 year | Scott Stevenson, co-founder of Spellbook

A Product Market Fit Show | Startups & Founders

Spellbook is ChatGPT for lawyers. They've raised $30M in the last 6 months. They now have over 2,000 law firms as customers. But it wasn't a straight line-- it took Scott 6 years to get here.
For the first 5 years, Scott worked on a legal tech platform called Rally. During that time, Scott along with his co-founders and their small team ran hundreds of experiments, pushed dozens of landing pages and built a process to test feature after feature.
In this episode, Scott goes through his process to test product-market fit. It was because of this process that he was able to jump on the AI-enabled opportunity and grow 12x in one year.
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Chapters

1. For 5 years he struggled to get traction. Then with AI he grew 12x— in 1 year | Scott Stevenson, co-founder of Spellbook (00:00:00)

2. The idea of Rally (00:01:31)

3. The First Product (00:04:08)

4. Experiment to Measure PMF (00:07:18)

5. PMF Should Feel Like a Physical Reaction From Customers (00:15:49)

6. Having Faith in the Product and the Ability to Abandon Ideas (00:17:43)

7. The Introduction of AI into Spellbook (00:21:05)

8. Basing Next Feature On Pattern Matching (00:28:12)

9. The Growing Feature List Weighs You Down (00:35:25)

10. One Piece of Advice (00:39:46)