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EP 012: Disrupting the Cookie Category with Kirstyn Shaw
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Ever wonder what euphoria tastes like? It’s one of Kirstyn’s cookies.
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Or bars. Or rice krispie treats. Or brownies. Seriously, anything she makes is better than the last. (And as a sweets connoisseur and someone who’s childhood dog was named Candy - I know a thing or two about great sweets)!
In all seriousness, Kirstyn’s been cooking and feeding those she loves since she was a kid. She knew her gift early and honed it. Bringing joy and love to others in the form of food. Little did she know it then, but she tapped into one of Syrup Coaching’s main tenets of wellness - community - building it as she went. And when she was ready [the pandemic sort of made us ready for anything, right?] she launched a business to bring her gift to the masses. Along the way she disrupted the cookie business, making it fun, collaborating with likeminded people and causes that mattered. Plus, I swear she’s created a new market demand for cinnamon roll cookies.
Stay tuned for lots of big things from Kirstyn. Yes, I’m talking about her holiday menu. But I’m also talking about a retail location in LA in the very near future.
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