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a16z Bio + Health #19: Going B2C2B in Digital Health

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Manage episode 305829395 series 2868146
Content provided by a16z and Andreessen Horowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by a16z and Andreessen Horowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
  • Who is your "B" and who is your "C"? [2:02]
  • Why did they choose B2C2B? [6:36]
  • How did they craft their enterprise story? [11:42]
  • Does going B2C2B increase CAC (customer acquisition costs)? [16:56]
  • Three things to build an enterprise story around [22:26]
  • How did their choice of B2C2B impact investor conversations? [34:23]
  • What mix of consumer vs. healthcare talent did they need? [40:42]

For more on the new digital health go-to-market, visit a16z.com/digital-health-builders. And for more great a16z Bio shows on Clubhouse, follow the a16z bio club.

  continue reading

133 episodes

Artwork
iconShare
 
Manage episode 305829395 series 2868146
Content provided by a16z and Andreessen Horowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by a16z and Andreessen Horowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
  • Who is your "B" and who is your "C"? [2:02]
  • Why did they choose B2C2B? [6:36]
  • How did they craft their enterprise story? [11:42]
  • Does going B2C2B increase CAC (customer acquisition costs)? [16:56]
  • Three things to build an enterprise story around [22:26]
  • How did their choice of B2C2B impact investor conversations? [34:23]
  • What mix of consumer vs. healthcare talent did they need? [40:42]

For more on the new digital health go-to-market, visit a16z.com/digital-health-builders. And for more great a16z Bio shows on Clubhouse, follow the a16z bio club.

  continue reading

133 episodes

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