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Boss Talk #10: The Story is the Strategy with Dave McJannet
MP3•Episode home
Manage episode 290362476 series 2868146
Content provided by a16z and Andreessen Horowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by a16z and Andreessen Horowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of Boss Talk:
- How do the best product marketers see and explain a trend?
- How much is the best marketing truth vs. spin?
- Does the marketing function create the strategy or execute on it?
- What are the core skills and competencies of a great product marketer — and how do you find, or train, product marketers?
- Should you create a category, or try to capture an existing category?
- What is the minimum viable audience ?
- What's the role of open source in getting a minimum viable audience?
- How should an open source company handle DevRel, licensing, and big cloud competitors?
Boss Talk is the Clubhouse show where a16z cofounder Ben Horowitz and Ali Ghodsi, the Founder/CEO of Databricks, discuss CEO stuff, leadership stuff, management stuff... boss stuff. Live every Tuesday 5-6pm on Clubhouse.
132 episodes
MP3•Episode home
Manage episode 290362476 series 2868146
Content provided by a16z and Andreessen Horowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by a16z and Andreessen Horowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of Boss Talk:
- How do the best product marketers see and explain a trend?
- How much is the best marketing truth vs. spin?
- Does the marketing function create the strategy or execute on it?
- What are the core skills and competencies of a great product marketer — and how do you find, or train, product marketers?
- Should you create a category, or try to capture an existing category?
- What is the minimum viable audience ?
- What's the role of open source in getting a minimum viable audience?
- How should an open source company handle DevRel, licensing, and big cloud competitors?
Boss Talk is the Clubhouse show where a16z cofounder Ben Horowitz and Ali Ghodsi, the Founder/CEO of Databricks, discuss CEO stuff, leadership stuff, management stuff... boss stuff. Live every Tuesday 5-6pm on Clubhouse.
132 episodes
All episodes
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