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Harnessing Ecosystem-Led Growth with Bob Moore of Crossbeam

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Manage episode 411580222 series 2868146
Content provided by a16z and Andreessen Horowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by a16z and Andreessen Horowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, expansion, and access to new markets, as discussed by a16z general partner Sarah Wang and Crossbeam CEO Bob Moore.

  • [00:01:43] The birth of ecosystem-led growth
  • [00:05:12] The data revolution in partnerships
  • [00:12:46] Integrating ecosystem-level GTM motions
  • [00:16:29] Bob's founder history
  • [00:24:30] Ecosystem-qualified leads and new opportunities
  • [00:29:34] ELG as AI force multiplier

For a transcript of this episode of a16z Live!, click here.

  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 411580222 series 2868146
Content provided by a16z and Andreessen Horowitz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by a16z and Andreessen Horowitz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, expansion, and access to new markets, as discussed by a16z general partner Sarah Wang and Crossbeam CEO Bob Moore.

  • [00:01:43] The birth of ecosystem-led growth
  • [00:05:12] The data revolution in partnerships
  • [00:12:46] Integrating ecosystem-level GTM motions
  • [00:16:29] Bob's founder history
  • [00:24:30] Ecosystem-qualified leads and new opportunities
  • [00:29:34] ELG as AI force multiplier

For a transcript of this episode of a16z Live!, click here.

  continue reading

128 episodes

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