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Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How Most Content Does Not Support ABM or Sales
Manage episode 337923309 series 2828523
Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Studies from eMarketer show that only 17% of B2B marketers worldwide say their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach.
In a recent article, Dan Rosenberg at Octane11 mentioned that he’s surprised that “ensuring you have the right content for an account-based approach” is at the top of the list of challenges for us Marketing Professionals implementing ABM. He says, “you already have plenty of content for an ABM approach - in your sales decks, product sheets, and even your existing website.”
But, Eric Gruber (Personal ABM CEO) argues that most content does NOT support ABM nor sales. In this podcast, Eric explains why,
90 episodes
Share
Manage episode 337923309 series 2828523
Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Studies from eMarketer show that only 17% of B2B marketers worldwide say their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach.
In a recent article, Dan Rosenberg at Octane11 mentioned that he’s surprised that “ensuring you have the right content for an account-based approach” is at the top of the list of challenges for us Marketing Professionals implementing ABM. He says, “you already have plenty of content for an ABM approach - in your sales decks, product sheets, and even your existing website.”
But, Eric Gruber (Personal ABM CEO) argues that most content does NOT support ABM nor sales. In this podcast, Eric explains why,
90 episodes
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Similar to ABM Done Right - A Personal ABM Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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