Go offline with the Player FM app!
How to Get Greater Returns From Your Investment in Bombora and Other Intent Data Platforms
Manage episode 336500841 series 2828523
Previously, Kristina Jaramillo (President of Personal ABM and host of the ABM Done Right Podcast) shared the intent data challenges that GTM teams face including the fact that most intent data is siloed making it meaningless, most of the intent that is shown is not from decision makers and influencers, intent data is not predictive, teams usually lack an intent data strategy and GTM teams are not aligned on what intent data is and how to use it.
So what should GTM teams do differently to overcome intent data challenges? Listen to the podcast below to find out.
90 episodes
Manage episode 336500841 series 2828523
Previously, Kristina Jaramillo (President of Personal ABM and host of the ABM Done Right Podcast) shared the intent data challenges that GTM teams face including the fact that most intent data is siloed making it meaningless, most of the intent that is shown is not from decision makers and influencers, intent data is not predictive, teams usually lack an intent data strategy and GTM teams are not aligned on what intent data is and how to use it.
So what should GTM teams do differently to overcome intent data challenges? Listen to the podcast below to find out.
90 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.