The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Mark Kington
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Content provided by Adil Amarsi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adil Amarsi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Kington, also known as “The Copy Father” is a successful copywriter that helps businesses optimise their copywriting and marketing to increase their sales and conversion rate. Through his multiple years of experience, he has gained insight into what works and what doesn’t on a large scale. He is also great at injecting the right emotions into his copy to reach the right people. In today’s conversation between two good friends, Mark shares his professional experience as a copywriter and how he was able to gain all his insight through his passion for the craft. We also talk about the importance of authenticity and why you should never, ever lie in your copy. “You want to put the right offer in front of the right people and help those people with whatever you're selling.” -- Mark Kington
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Archived series ("Inactive feed" status)
When?
This feed was archived on July 02, 2024 16:10 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 305216321 series 1126298
Content provided by Adil Amarsi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adil Amarsi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Kington, also known as “The Copy Father” is a successful copywriter that helps businesses optimise their copywriting and marketing to increase their sales and conversion rate. Through his multiple years of experience, he has gained insight into what works and what doesn’t on a large scale. He is also great at injecting the right emotions into his copy to reach the right people. In today’s conversation between two good friends, Mark shares his professional experience as a copywriter and how he was able to gain all his insight through his passion for the craft. We also talk about the importance of authenticity and why you should never, ever lie in your copy. “You want to put the right offer in front of the right people and help those people with whatever you're selling.” -- Mark Kington
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297 episodes
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Similar to Adil Amarsi Unplugged
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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