Dark Social: What Is It, How Can It Be Measured and How Does It Work?

Agency Journey

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1+ y ago 27:45

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On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it.

Topics discussed in the episode:

The story behind Zen Media's and ZenPilot's name
Zen Media's journey
What is dark social?
How dark social works and
How dark social impacts your buyers' journey
What the b2b buying journey looks like

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Go to zenpilot.com to learn more.

Resources mentioned in this episode:

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