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Content provided by Gray MacKenzie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gray MacKenzie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Dark Social: What Is It, How Can It Be Measured and How Does It Work?
Manage episode 348132302 series 2931858
Content provided by Gray MacKenzie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gray MacKenzie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it.
Topics discussed in the episode:
- The story behind Zen Media's and ZenPilot's name
- Zen Media's journey
- What is dark social?
- How dark social works and
- How dark social impacts your buyers' journey
- What the b2b buying journey looks like
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
Free 47-page Guide to Implementing ClickUp:
This guide is packed with step-by-step instructions (and checklists) to help you implement ClickUp for your agency.
We've put together a 47-page guide to walk you through the 5-step ClickUp implementation process that we've taken thousands of agencies through.
314 episodes
Share
Manage episode 348132302 series 2931858
Content provided by Gray MacKenzie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gray MacKenzie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it.
Topics discussed in the episode:
- The story behind Zen Media's and ZenPilot's name
- Zen Media's journey
- What is dark social?
- How dark social works and
- How dark social impacts your buyers' journey
- What the b2b buying journey looks like
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
Free 47-page Guide to Implementing ClickUp:
This guide is packed with step-by-step instructions (and checklists) to help you implement ClickUp for your agency.
We've put together a 47-page guide to walk you through the 5-step ClickUp implementation process that we've taken thousands of agencies through.
314 episodes
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Similar to Agency Journey
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
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…
continue reading
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continue reading
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