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Consumer Buying Decision Process - 6x3
Manage episode 222613760 series 2362889
In today's episode, Chuck picks a marketing topic: the consumer buying decision process. He talks about the five steps (problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior). Then, he contrasts marketing a service to marketing a physical good.
103 episodes
Manage episode 222613760 series 2362889
In today's episode, Chuck picks a marketing topic: the consumer buying decision process. He talks about the five steps (problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior). Then, he contrasts marketing a service to marketing a physical good.
103 episodes
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