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Consumer Buying Decision Process - 6x3

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Manage episode 222613760 series 2362889
Content provided by Chuck Durfee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chuck Durfee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, Chuck picks a marketing topic: the consumer buying decision process. He talks about the five steps (problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior). Then, he contrasts marketing a service to marketing a physical good.

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 222613760 series 2362889
Content provided by Chuck Durfee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chuck Durfee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, Chuck picks a marketing topic: the consumer buying decision process. He talks about the five steps (problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior). Then, he contrasts marketing a service to marketing a physical good.

  continue reading

103 episodes

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