The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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EP24 - Cracking the Code: Getting Started with MSP Marketing
MP3•Episode home
Manage episode 384895909 series 3530204
Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar dive into the world of MSP marketing. They stress the importance of understanding your target market and tailoring your marketing efforts accordingly. Eric simplifies the marketing process into three key stages: Get, Do, and Keep. He further breaks down the Get phase into awareness, evaluation, and conversion.
Justin shares his experiences with various marketing tactics, including postcards, LinkedIn messages, cold calls, and webinars, highlighting the importance of knowing your demographic and competition. He emphasizes that marketing isn't always a logical, straight path; it requires creativity and experimentation.
The hosts discuss the significance of dedicating time and effort to marketing, even if you're not investing a significant amount of money. They encourage MSP owners to embrace marketing as a long-term effort, as it's all about gaining more eyeballs and building brand recognition over time.
The episode also teases the upcoming ACEs conference, a valuable event for IT consultants looking to enhance their business acumen. ACEs conference covers a wide range of topics, including marketing, management, sales, and general business strategies.
In conclusion, "Cracking the Code: Getting Started with MSP Marketing" provides insights and practical advice for MSP owners looking to improve their marketing strategies and attract the right clients.
75 episodes
MP3•Episode home
Manage episode 384895909 series 3530204
Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar dive into the world of MSP marketing. They stress the importance of understanding your target market and tailoring your marketing efforts accordingly. Eric simplifies the marketing process into three key stages: Get, Do, and Keep. He further breaks down the Get phase into awareness, evaluation, and conversion.
Justin shares his experiences with various marketing tactics, including postcards, LinkedIn messages, cold calls, and webinars, highlighting the importance of knowing your demographic and competition. He emphasizes that marketing isn't always a logical, straight path; it requires creativity and experimentation.
The hosts discuss the significance of dedicating time and effort to marketing, even if you're not investing a significant amount of money. They encourage MSP owners to embrace marketing as a long-term effort, as it's all about gaining more eyeballs and building brand recognition over time.
The episode also teases the upcoming ACEs conference, a valuable event for IT consultants looking to enhance their business acumen. ACEs conference covers a wide range of topics, including marketing, management, sales, and general business strategies.
In conclusion, "Cracking the Code: Getting Started with MSP Marketing" provides insights and practical advice for MSP owners looking to improve their marketing strategies and attract the right clients.
75 episodes
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