The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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EP27 Mastering Content Marketing for MSP Success Part 1
MP3•Episode home
Manage episode 384895912 series 3530204
Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar celebrate six months of podcasting and express their gratitude to the audience. The focus of the podcast and the All Things MSP initiative is to support and promote IT service providers and Managed Service Providers (MSPs). They share exciting news about upcoming opportunities for the audience to contribute and support the channel, including the launch of All Things MSP merchandise and sponsorship/advertising packages for vendors.
The core topic of the episode is content marketing and why it's essential for MSPs. Eric and Justin emphasize that content marketing helps MSPs educate their audience, position themselves as trusted experts, and consistently stay in front of their prospects. They stress the importance of understanding your ideal customer profile (ICP) to identify common problems in your target market, which will form the basis of your content.
Justin shares his own experiences and insights, highlighting the significance of knowing your audience's reading habits, preferences, and pain points. They discuss various approaches, including using AI tools like ChatGPT for content ideation and the importance of infusing your personal voice into your content to make it more genuine and relatable.
The episode ends with a teaser for the next episode, where Eric and Justin will dive deeper into content marketing tactics and strategies that MSPs can implement on a budget.
75 episodes
MP3•Episode home
Manage episode 384895912 series 3530204
Content provided by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Esgar and Eric Anthony, Justin Esgar, and Eric Anthony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar celebrate six months of podcasting and express their gratitude to the audience. The focus of the podcast and the All Things MSP initiative is to support and promote IT service providers and Managed Service Providers (MSPs). They share exciting news about upcoming opportunities for the audience to contribute and support the channel, including the launch of All Things MSP merchandise and sponsorship/advertising packages for vendors.
The core topic of the episode is content marketing and why it's essential for MSPs. Eric and Justin emphasize that content marketing helps MSPs educate their audience, position themselves as trusted experts, and consistently stay in front of their prospects. They stress the importance of understanding your ideal customer profile (ICP) to identify common problems in your target market, which will form the basis of your content.
Justin shares his own experiences and insights, highlighting the significance of knowing your audience's reading habits, preferences, and pain points. They discuss various approaches, including using AI tools like ChatGPT for content ideation and the importance of infusing your personal voice into your content to make it more genuine and relatable.
The episode ends with a teaser for the next episode, where Eric and Justin will dive deeper into content marketing tactics and strategies that MSPs can implement on a budget.
75 episodes
All episodes
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