EP27 Mastering Content Marketing for MSP Success Part 1

All Things MSP

In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar celebrate six months of podcasting and express their gratitude to the audience. The focus of the podcast and the All Things MSP initiative is to support and promote IT service providers and Managed Service Providers (MSPs). They share exciting news about upcoming opportunities for the audience to contribute and support the channel, including the launch of All Things MSP merchandise and sponsorship/advertising packages for vendors.

The core topic of the episode is content marketing and why it's essential for MSPs. Eric and Justin emphasize that content marketing helps MSPs educate their audience, position themselves as trusted experts, and consistently stay in front of their prospects. They stress the importance of understanding your ideal customer profile (ICP) to identify common problems in your target market, which will form the basis of your content.

Justin shares his own experiences and insights, highlighting the significance of knowing your audience's reading habits, preferences, and pain points. They discuss various approaches, including using AI tools like ChatGPT for content ideation and the importance of infusing your personal voice into your content to make it more genuine and relatable.

The episode ends with a teaser for the next episode, where Eric and Justin will dive deeper into content marketing tactics and strategies that MSPs can implement on a budget.