EP26 - Mastering MSP Marketing: Build Your List for Success

All Things MSP

In this episode of "All Things MSP," Justin Esgar and Eric Anthony dive into the essential first step in MSP marketing: building your list. They start by emphasizing the importance of having a quality list of potential clients or leads and explain how this is the foundation of successful marketing efforts.

Justin and Eric outline a practical approach for listeners who may be starting from scratch. They recommend creating a spreadsheet, where you can capture crucial information about potential clients. This includes their first name, last name, company, email address, phone number, how you found them, their LinkedIn profile, notes, and even the dates of your first and last contact with them. This list will serve as your CRM (Customer Relationship Management) tool for managing and nurturing leads.

The hosts stress that even small MSPs or solopreneurs can benefit from building their list strategically. They explain that this step is about quality over quantity. Rather than buying a massive list, they encourage listeners to leverage their existing network and ask for referrals, a valuable source of high-quality leads.

Justin and Eric also tease future episodes in which they will discuss how to ask for referrals effectively and provide more insights into the MSP marketing process.

Whether you're just starting in the MSP business or looking to improve your marketing efforts, this episode lays a strong foundation for building a list of potential clients, a critical step toward growing your MSP business.