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Anthony Iannarino, the founder of B2B Sales Coach & Consultancy, is recognized as one of the foremost thought leaders of value creation. Anthony’s unique gift of powerful business acumen causes sales teams to gravitate to him, as they quickly see selling is a conversation and a lot easier than making it. Anthony’s invaluable insight of how to leverage value in our highly commoditized world helps clients elevate their competitive disposition to drive more revenue and build better long-term client relationships. These results are achieved by the frameworks, tools, and methodologies Anthony has developed that sales leaders and sales teams find it highly easy to use and simple to apply. Anthony is also a bestselling author, as recognized by Amazon and USA Today. His newest release is Eat Their Lunch – Winning Customers Away from Your Competition. In 2017 he released The Lost Art of Closing – The Art of Winning the Ten Commitments That Drive Sales, and his first book in 2016 was The Only Sales Guide You’ll Ever Need.