The Plan

Anti-Poverty Message

#Lets Talk #Alex B #Podcasting Education

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

3 years ago 4:27

MP3•Episode home

Let's talk about building your business plan. Tips and tricks --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

84 episodes

The Plan

Anti-Poverty Message

published 3 years ago

MP3•Episode home

Let's talk about building your business plan. Tips and tricks --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

84 episodes

#Lets Talk #Alex B #Podcasting Education

All episodes

Anti-Poverty Message

1
Facts Over Fiction - Anti-Poverty Message 3:59

3 years ago3:59

3:59

You’re tired of falling for the shiny things. You’ve got a lot on your plate, and you’re not sure how to prioritize what you should focus on. Stop falling for the shiny things and start focusing on things that work. With Anti-Poverty Message, you can learn about the best ways to make money, save money, and invest money in order to help others without sacrificing your own needs. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support…

Anti-Poverty Message

1
Mental Manipulation (Mindset Shift For Success) 8:35

3 years ago8:35

8:35

On this episode real gems are dropped that will change your life. It you catch these concept your life will start to change. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Which Life Are You Living 4:14

3 years ago4:14

4:14

You can tell a lot about how a person lives their life by the way do certain things. Some of these people you want to stay away from and some you want around you. Here is an analogy I like to use. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Guilt Trip Of Society 4:15

3 years ago4:15

4:15

Don't feel guilty for wanting more. Don't let society punk you. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Dream Killer 3:19

3 years ago3:19

3:19

This comes from a conversation I had with my daughter. We where talking about those who kill others dreams. Let's talk about it. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Business Tip: Coming up with an Idea 3:46

3 years ago3:46

3:46

If you are actively working in any field, you will learn things change. As things change with experience you become wiser and know when it's time to adapt. This video is about my adaptation in business. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Money Principle You Should Know 2:46

3 years ago2:46

2:46

When you go broke or just need more money it's only 2 ways to fix that. Here is a strategy I use to save money. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Do Not Answer ( A Real Life Story) 3:52

3 years ago3:52

3:52

This comes from a conversation I had with my partner. Most of us have this problem or will run into this problem. When it shows its ugly face just remember do not answer. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Money Idea 4:24

3 years ago4:24

4:24

I don't just like to give you skills to learn but I also like to give out ways to make money. Here is one --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Communication is Key to Your Success 4:15

3 years ago4:15

4:15

Being able to communicate with your clients can make or break you. Let's talk about it. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
It's Your Vision 5:57

3 years ago5:57

5:57

Let me save yall some frustration. Everyone isn't going to see your vision and that's okay. Don't let that stop you. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
Strategies to Boost Sales 5:10

3 years ago5:10

5:10

Need more sales? Here are some strategies you could use. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
How to Create Your Own Clothing Brand 7:29

3 years ago7:29

7:29

I love giving ways to make money. This is a business I started and had success. Here is the way I did it. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
5 Strategies to Keep Clients Happy 5:30

3 years ago5:30

5:30

We as entrepreneurs always focus so much on getting new customers we tend to forget customer service. Here are some ways to keep clients happy. --- Support this podcast: https://podcasters.spotify.com/pod/show/antipovertmessage/support

Anti-Poverty Message

1
The Business Checklist 8:57

3 years ago8:57