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AI Updates to Discoverability - Episode 72
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One of the most important things your firm can be is discoverable: by prospects, employee candidates, search engines, and now, AI. With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important. In this episode, we discuss what the new “fourth audience” of AI means for how discoverable your firm is – and how to turn this new development into an opportunity.
Highlights:
- How recent integrations of AI are simply extensions of the organic search engine model
- The mistake of outsourcing your firm identify to AI
- Even when companies like Google do short-term walkbacks of AI, the approach is not going away
- Ways firms can be successful in this new model
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