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As Built

Brian Jones and Patience Jones

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The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and ...
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So you’ve decided to expand your geographical territories? It’s a great opportunity for new business, but there’s a lot more that goes into it than posting an announcement to your website. With businesses who already have the community’s trust, and different cultures to think about, new regions aren’t going to welcome your business with open arms. …
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An exciting Yankees series sweep over the Philadelphia Phillies has Blake feeling more at ease with where the Bronx Bombers currently stand, especially when looking at the upcoming month and a half of opponents they'll face. He still isn't over the moon, however, and Clay Holmes still scares him to death, but the recent play from Luis Gil, Carlos R…
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The 2024 MLB trade deadline has come and gone, and yet again the Yankees stood pat (for the most part) and made few impact deals after being in serious discussions with several teams for players at positions of need. Blake discusses that reluctancy to pull the trigger and the state of the pitching staff that will need to step up for the postseason.…
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One week into training camp and the Jets and Giants are entrenched in bettering their teams. On the Giants side of things, Blake breaks down the need to be patient with Daniel Jones this preseason, the upgrades that will come with Brian Daboll leading the offense, fortifying of the offensive line and the end of the road for Evan Neal. For the Jets …
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Fresh off a series win over the Boston Red Sox Blake discusses the Yankees bats coming to life, struggles from Nestor Cortes Jr. and Marcus Stroman, Austin Wells' emergence and a return to form from Carlos Rodon. He also breaks down the Yanks acquisition of Jazz Chisholm Jr and how, while it's a move that should push the Yankees in the right direct…
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On today's episode of a New York 10 Blake recaps the disgusting series sweep of the New York Yankees by the Mets — the grotesque lineup on Tuesday, Gil's return to form and Cole's struggles with the long ball — before discussing the Knicks decision to extend head coach Tom Thibodeau and whether or not he is the right man at the helm to lead New Yor…
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In an NFL-centric show of A New York 10, Blake starts off by sharing his thoughts on episode four of HBO's "Hard Knocks: Offseason" surrounding the pre-draft process for the New York Giants: their infatuation with Jayden Daniels, their lack of interest in JJ McCarthy, their inability to make a deal for a rookie quarterback and the success rate of i…
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There are a lot of options to chose from when it comes to publishing platforms for your firms project. In this episode hosts Patience and Brian Jones explain the pros and cons of print vs. digital publishing, and why reevaluating strategies is crucial to effectively showcase your firm's work. Highlights: Case study: Client project embargoed from pu…
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Following an up-and-down series split with the Tampa Bay Rays, Blake dives into the good (Juan Soto, Gerrit Cole, Carlos Rodon & Anthony Volpe) the bad (Ben Rice & Nestor Cortes) and the ugly (Alex Verdugo). Then, with training camp kicking off today, Blake shares the top five stories he's paying attention to for both the Jets and Giants as they ge…
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In today's audio-only episode of A New York 10 (screw you Riverside recording service) Blake discusses the recent reports surrounding the Rays and Yankees potentially nearing a trade and what players would make a difference for New York's title aspirations. Then, with trade package ideas thrown around every day, Blake talks the current value of Jul…
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Deceptive practices in architecture like greenwashing or care-washing where firms say one thing but do another can cause problems for a firms growth. Hosts Patience and Brian Jones explore its impact on growth, employee trust, and client relationships. In this episode, we discuss how to stay authentic and back up your statements with real actions. …
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Jalen Brunson's new four-year, $156 million contract extension with the Knicks saves the franchise $113 million in order to help build a title contending team. Blake reacts to the unprecedented move by New York's favorite basketball player, how it's connected to the Mikal Bridges' trade and eventual contract extension and how the Knicks of old are …
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For the final episode of the week Blake dives into the Yankees losing two of three games to the struggling Tampa Bay Rays; some nice bullpen finds, Volpe/Trevino/Verdugo struggles and Nestor pitching on the road. He the n caps things off with the first, monthly installment of the New York Player Pyramid — ranking the top 10 athletes for New York te…
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Slow News Day for Blake so he kicks things off by establishing the first half of A New York 10 Commandments in which the show will live by before discussing 10 potential trade targets in four separate tiers — one pipe dream, two unrealistic (but sick) third basemen, three realistic and strong targets & four former Yankees on the block — that the Ya…
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Blake dives into the drastic change in Carlos Rodon's statistics since joining the New York Yankees on a $162 million contract, why he's struggling to get out of the first inning and where he ranks among worst pitching acquisitions of the Aaron Boone era. Speaking of the Yankees manager, he also discusses the hot seat Boone should be under if he wa…
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Malcolm Reading, RIBA, Chairman of Malcolm Reading Consultants (MRC), talks with Brian Jones about architectural competitions. Based in London, MRC runs both open and invited international design competitions. The firm has worked with clients across the globe, including the V&A, Gallaudet University, the Solomon R. Guggenheim Foundation, Houston En…
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As if the Yankees didn't have enough problems already, budding ace Luis Gil has struggled mightily over his last three starts — with concerns over his durability resurfacing as he approaches 100 innings pitched for just the second time in 10 years. Was this predictable? Was it avoidable? Blake dives into the mismanagement of the young starter befor…
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In the latest installment of our Tech Stack series, we break down the latest LinkedIn updates and how they affect your post visuals. Learn practical workarounds to maintain impactful posts despite LinkedIn’s shift in prioritizing internal content. Whether you’re an avid LinkedIn user or just starting on the platform, this episode is packed with tip…
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In a move that was known to be coming, the Knicks lost their free-agent center Isaiah Hartenstein to a three-year, $87 million deal with the Oklahoma City Thunder. While inevitable, it still leaves a hole for the Knicks with their free-agent wishlist dwindling by the day. Also, while we love iHart, are we sure $29 million a year is the right price …
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It's a wave of emotions on today's episode of A New York 10 as Blake (@SpringBlaaaake) recaps the Yankees dreadful series sweep at the hands of the New York Mets and dives into the current slump of Alex Verdugo and the concerns with Gerrit Cole. Then, finishing on a brighter note, Blake discusses the Knicks giving OG Anunoby a $212.5 million contra…
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Blake wraps up his introductory series on his relationship with New York sports by talking about his connection to Syracuse Men's Basketball and the New York Knicks, before breaking down the Mikal Bridges acquisition; the required compensation it took to allow Brooklyn to hand him over, how he fits with the current roster (both offensively and defe…
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If you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful conn…
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Day two on the job has Blake delving into his lengthy history with New York football — despite spending the majority of his life as a Colts fan — before using his six pillars of football success (quarterback play, creating pressure with four, island corners, elite playmaker(s), offensive line play and a sophisticated playcaller) to set expectations…
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The debut episode of A New York 10 dives into Blake's personal relationship and connection with New York baseball and how his most memorable experience as a fan has nothing to do with the sport itself, his inability to be a rational fan when it pertains to the 2024 Yankees squad and a series recap as the Yankees drop two-of-three in their series wi…
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You know that scene in almost every movie set in a creative firm, where someone just realized something is due and everyone runs around in a state of total panic while frenetic background music plays? That shouldn’t be how your marketing works. We’ve been duped into believing that doing things frantically at the last minute is somehow a sign of suc…
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One of the most important things your firm can be is discoverable: by prospects, employee candidates, search engines, and now, AI. With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important. In this episode, we discuss …
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When you look around your social media feeds, do you see a lot of the same thing? How does this happen, why is it unhelpful for your firm, and how can you break out of the “also” rut? In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up. While being the …
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Your firm has an asset that’s often overlooked: its intellectual property. Broadly, this means the things you know individually and collectively as a firm. This knowledge can be used to differentiate your firm from competitors, earn client trust, and even create new service lines. In this episode, we explain how to identify your firm’s IP and put i…
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Diane Hoskins, FAIA, NCARB is Global Co-Chair of Gensler, the largest architecture firm in the world by both revenue and number of architects. She also serves as the Global Chair of the Board of Directors for the Urban Land Institute and as Trustee for The MIT Corporation. Most recently, she co-authored the book Design for a Radically Changing Worl…
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Reporting: You know you’re supposed to do it, but you’re not sure why or what to do with what you collect. As your firm grows, it will become more important for you to understand what marketing metrics you’re measuring and how to make use of that data. In this episode of our Growth Challenges series, we explore setting up reporting that actually ma…
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No, not the fatigue that comes with working on a seemingly unending project. In this episode, we’re talking about the fatigue that your audiences feel when your firm talks about the same one or two projects to the exclusion of others. This can happen because a project has won awards, received press, or is a personal favorite. When a few projects co…
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Building your business is easier if you also build your personal network. Whether you're just starting out in your career or leading a firm, it's vital to make connections with new people. People in your network may end up being a source of new business, but the focus shouldn't be on selling - it should be on meeting people whose work you admire, w…
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In the latest edition of our “Tech Stack” series, we cover the technical aspects of image assets. Photos and video are arguably the most important assets your firm can have. What needs to be considered to make sure you end up with results that are usable for what you're trying to accomplish? Do you have what you need to effectively communicate abou…
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Fogarty Finger Co-Founding Principal Chris Fogarty, AIA, RIBA, talks with host Patience Jones about starting his own firm as he looks forward to celebrating its 20th anniversary this year. Chris and Patience discuss his career beginnings at SOM, the experience of growing Fogarty Finger by almost double the headcount, and the firm’s new project The …
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At some point, your business will reach a point where you can’t figure out what to do by yourself. This could be the first day you open, at the one-year mark, or twenty years on. No matter when the realization hits you, the answer is to bring on advisors who can help you think through – and make better decisions about – various issues facing your f…
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Brian and Patience discuss how architectural firms can venture into new sectors, geographies, or fields of operation where they lack experience but see business opportunities. They propose three ways to ensure successful expansion: Scale, Opportunity, and Relationships. 'Scale' involves starting with smaller scale projects, showing expertise in pro…
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HOK Co-CEO and Design Principal Eli Hoisington, AIA, LEED AP, talks with host Brian Jones about his journey to co-CEO of a global architecture firm and how that impacted his view of leadership. Eli speaks generously and candidly about the challenges of balancing leadership and design and what an “interdisciplinary approach” really means to the firm…
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Internal communications channels have changed substantially over the past 20 years. We’ve gone from phone calls and intra-office memos to emails, texts, group messaging like Slack, internal e-newsletters, and video conferencing – not to mention tools like Google Docs and Workfront with ancillary messaging capabilities. Without guidance from firm le…
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In this very dramatically named episode, we examine the lie we all want to believe: that marketing is something that you can set and then forget about if you can just find the right tools/agency/message. We look back at how we came to be sold this lie and how it’s altered our views of what we have to do to have successful marketing. Most importantl…
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Patience and Brian Jones discuss the issue of “too many meetings” in a firm or workplace setting. They emphasize the need to establish a balance in creating meetings that do not overburden the schedule or diminish work morale. They point out that excessive meetings can lead to a culture that inadvertently necessitates meetings for every scenario, i…
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With apologies to Tina Turner and Schitt’s Creek, in this episode we talk about the importance of focusing on what you do (simply the) best. This isn’t about indulging yourself or finding your bliss; it’s about identifying the thing that you could do in your sleep, the thing that causes people to search you out, and the thing that keeps them coming…
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Patience and Brian Jones delve into the topic of website hosting, discussing its importance, features, and how it often gets overlooked due to its technical nature. They stress the vital role of a website as the first point of contact people have with a firm, and the importance of reliable web hosting in ensuring continued accessibility. They also …
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In the latest installment of our checkup series, we cover what marketing and promotion items you need to collect at the time a project closes out. Yes, you can always collect them later, but you risk information not being able to be found or the people who worked on the project have forgotten or moved on. The assets you need are vital for your webs…
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"Thank God for me." - Jennifer Lawrence as Rosalyn Rosenfeld in American Hustle Do you frequently feel like you're the only one who can do [fill in the blank]? Do you worry about what would happen if you weren't available? Do you loathe working in groups and suspect that no matter what people promise, they won't deliver? Congratulations! You probab…
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You've got so many great things to say about your firm - but are you saying them in a way that any of your prospects are listening or care? It's easy to slip into the mode of talking to the same small group of people without even realizing it. What we talk about and the way we say it has a direct effect on who - and how - people hear the message. O…
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The New Year can be a time of renewal, clean slates, and motivation. Frequently, though, it can also be a time of pressure to DO MORE! BE MORE! BE BETTER! It’s hard to feel like you’re doing enough when it seems like everyone around you has miraculously improved tenfold overnight. And for those who do set and achieve lofty goals, the pressure to su…
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In this episode, we’re getting into the holiday season by thinking about that selfish green character who shall not be named lest we infringe on someone else’s trademark. Is your marketing also selfish? Do you talk only about yourself and how accomplished you are? Is everything on your terms? Whether it ended up this way because you were short on t…
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